At a Glance
- Tasks: Drive private dining and group bookings, turning enquiries into unforgettable events.
- Company: Join MITSU, a vibrant izakaya blending food, music, and design in Shoreditch.
- Benefits: Enjoy up to 33 days holiday, health support, discounts, and fun social events.
- Other info: Flexible hours, networking opportunities, and a chance to work in a creative environment.
- Why this job: Be part of a dynamic team creating memorable experiences in a cultural hotspot.
- Qualifications: 1+ years in sales or events, with a knack for upselling and excellent communication skills.
The predicted salary is between 27000 - 33000 £ per year.
ABOUT MITSU
MITSU is a high energy, culture-led modern izakaya and nightlife destination in Shoreditch.
Inspired by the social dining and listening bar culture of East Tokyo, MITSU brings together food, music and design in a fully immersive, multi-sensory space.
The menu is rooted in Japanese technique and izakaya tradition, with a focus on robata cooking.
Alongside this, a curated drinks program me champions including collaborations with Kanpai Sake Brewery and Suntory Whiskey.
With DJs, late-night programming and a design-led environment that shifts from dining to nightlife, MITSU is positioned as a cultural destination as much as a restaurant and bar, reflecting the energy, creativity and community of East London.
BENEFITS OF JOINING OUR TEAM
- Health Assured & Wisdom app, our 24/7 employee assistance programme with access to a health and wellbeing resources, and a variety of great discounts!
- Access to Wellable, a physical wellbeing app including company wide challenges.
- Financial wellbeing support, including access to Stream.
- Up to 33 days holiday a year (increasing with length of service).
- An amazing overnight Guest Experience here at Aethos London Shoreditch for you and a guest
- Season Ticket Loan, Cycle to Work and discounted Gym memberships.
- Annual festive and summer social events, charity fundraising days and committees to join, including paid volunteering days.
- ROLE PURPOSE
You will own Mitsu's private and group business.
The moment someone shows interest in our private dining, a karaoke room, a terrace takeover, a full buyout or a Christmas party, you're on it.
You'll turn the enquiry into a confirmed, deposited booking, then build it into the best (and most valuable) version of that event by selling food, drinks and experiences with confidence and flair.
You'll also go out and find the business that isn't coming to us yet, and make sure every event is handed over to the operation perfectly so our guests book again.
KEY RESPONSIBILITIES
- Enquiry management and conversion
- Own every private dining, group 10+ guests, exclusive hire, buyout and festive enquiry from first contact to confirmed booking, responding within (2) working hours.
- Qualify each enquiry quickly (occasion, numbers, budget, date flexibility, decision-maker) and recommend the right space, menu and format.
- Host show rounds and tastings that sell the whole Mitsu experience, not just the room.
- Prepare tailored proposals, contracts and invoices, and secure signed contracts and deposits in line with our terms and conditions.
- Manage provisional holds, follow-ups and release dates so no space sits unsold and no enquiry goes cold.
- Upselling and maximising revenue
- Sell beyond the minimum spend at every opportunity: drinks packages, sake and whisky flights, welcome cocktails and Champagne, upgraded menus, late-night and DJ packages, karaoke, cakes, flowers, branding and AV.
- Cross sell the wider Aethos offer, including bedrooms for event hosts and guests and our members club.
- Work with the Director of Sales & Marketing and Finance on minimum spends, pricing and packages, and yield our spaces so the best dates go to the highest-value business.
- Drive need periods (early week, lunchtimes, January and February) with targeted offers and campaigns.
- Business development
- Build and manage a strong pipeline of corporate, agency and social business, with a focus on Shoreditch, the City and the creative, tech, media and fashion industries on our doorstep.
- Prospect proactively through calls, Linked In, networking, sales blitzes and showcase evenings.
- Develop relationships with event agencies, venue-finders, PAs and EAs, and manage our listings on venue-booking platforms.
- Look after repeat bookers as key accounts and rebook annual events early.
- Festive season
- Lead Mitsu's Christmas and New Year's Eve sales, including packages, pricing, target lists, collateral (with Marketing) and a rebooking plan for the following year.
- Track festive pace against target weekly and act early on any gaps.
- Event planning
- Produce accurate, timely function sheets covering menus, timings, dietary and allergen requirements, set-up and billing, and brief them in at weekly operations meetings.
- Be the client's single point of contact from booking to event day, and greet key clients on arrival where appropriate.
- Make sure final bills are accurate and settled, gather feedback after every event, and turn happy hosts into repeat bookings and referrals.
- Systems, reporting and compliance
- Keep CRM / events system accurate and up to date, including every enquiry, status and lost business reason.
- Report weekly on pipeline, conversion, pace against budget and lost business, and contribute to monthly forecasts.
- Keep a close eye on the competitive set and bring ideas on product, pricing and packages.
- Follow our policies on deposits, cancellations, data protection, licensing and allergen information.
- How success is measured
- Private dining, group, buyout and festive revenue against monthly and quarterly targets
- Enquiry-to-booking conversion rate and response times
- Pre-sold add-on revenue and average spend per head on events
- Contracts and deposits secured in line with our terms
- Repeat and referral business
- Guest feedback on events
About you
Essential
- At least 1 years' experience in restaurant, bar, hotel or venue sales or events, ideally in London.
- A natural seller: confident, warm and persuasive, able to upsell without ever feeling pushy.
- Excellent written communication, with proposals and emails that make people want to book.
- Fast, organised and detail-driven, comfortable juggling a busy inbox and a full diary.
- Confident using CRM or event booking systems and spreadsheets.
- Flexible to work some evenings and weekends.
- The right to work in the UK.
Desirable
- An existing network of corporate bookers, PAs or agencies in East London and the City.
- A genuine love of Japanese food and drink; sake knowledge or a WSET qualification is a bonus.
- Experience with Seven Rooms
- #J-18808-Ljbffr
F&B Sales Executive in London employer: Aethos
Aethos London Shoreditch is an exceptional employer that combines the vibrant energy of Shoreditch with a commitment to simple luxury and inclusivity. With a focus on employee growth, we offer extensive benefits including up to 33 days of holiday, health and wellbeing resources, and exciting learning opportunities to advance your career in hospitality. Join us for a rewarding experience where your contributions are celebrated, and you can thrive in a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land F&B Sales Executive in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Aethos. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Aethos
Don't be shy about reaching out to Aethos directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace F&B Sales Executive in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Aethos and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Aethos
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
