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- Tasks: Lead the user experience strategy for Aesop's website, enhancing consumer engagement and satisfaction.
- Company: Join Aesop, a global brand committed to inclusivity and sustainability.
- Benefits: Enjoy flexible working, generous discounts, and professional development opportunities.
- Why this job: Make a real impact on digital experiences while working in a creative environment.
- Qualifications: Experience in Product/UX Design with a strong portfolio and knowledge of e-commerce principles.
- Other info: Hybrid work model with a focus on personal growth and team collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Site Experience & Business Lead (DTC) role at Aesop
Site Experience and Business Lead | London
Aesop has cultivated an inspiring and inclusive environment where employees thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals. We aim to strike a balance between people, planet and profit, actively reducing our footprint. Since 2023, Aesop is part of the L\’Oréal Groupe, the world\’s number one beauty company.
Role purpose
The Site Experience & Business Lead oversees the e‐D2C features and consumer experience on the brand website, with a primary focus on user‐centric site UX. This role leverages data and research to inform site strategy, guiding the prioritisation of experiences, services and features to maximise user engagement and satisfaction. It also establishes the design direction for the brand layer, ensuring a cohesive and impactful digital presence.
Responsibilities
Owner of the brand\’s site & user experience strategy, including O+O innovation to foster retention, engagement & conversion.
Establish design direction for Aesop\’s master brand layer, ensuring consistency across markets and regions.
Provide UX expertise on new NGL product feature contributions for the Brand Layer.
Create UX/UI functional guidelines and design templates to reflect a coherent and consistent global vision for the brand.
Owner of testing roadmap, collaborating with markets for A/B testing.
Owner of website roadmap strategy and prioritisation.
Continuously optimise the website to be consumer‐centric and foster retention, engagement & conversion.
Utilise analytics and metrics from markets and global teams to drive new features.
Turn data‐driven insights into actionable items that improve onsite experience.
Work with markets & zones to determine the customer\’s pain points and find right experiences & features to address these issues.
Responsible for .com business & site performance reporting.
Provide support and guidance on Indirect UX (Amazon, Tmall, Kakao as required).
Qualifications
Significant and demonstrable experience in a Product Design / UX Design role, e‐commerce and agency experience highly favoured.
Successful completion of a reputable UX course.
A portfolio of compelling design work that showcases customer‐led thinking.
In‐depth knowledge of digital and e‐commerce design, UX/UI principles.
Proficient in design and prototype tools: Sketch, Figma, InVision, Adobe Creative Cloud (Photoshop, InDesign, Illustrator).
Experienced with performance tracking tools.
Strong organisational, stakeholder management, and project management skills.
Commercial acumen with an analytical mindset to lead reporting and optimisation efforts.
Ability to thrive and deliver results in a fast‐paced environment.
Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives.
Commitment to fostering an inclusive and psychologically safe work environment.
What\’s On Offer
Flexible, hybrid working pattern.
Generous product discount allowance and bi‐annual complimentary product allocation.
Paid volunteering allowance for all employees.
Bonus opportunity based on personal, and business, performance.
Suite of options to aid development, including complimentary access to LinkedIn Learning, in‐house Product and Core skills training and study support opportunities.
Access to employee assistance programmes, summer wellness vacation options and complimentary subscription to the Headspace mindfulness app.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded.
This is a full‐time position, operating with a hybrid working pattern of three days per week based at Aesop\’s head office in London Bridge and two days per week remote.
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Site Experience & Business Lead (DTC) employer: Aesop
Contact Detail:
Aesop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Site Experience & Business Lead (DTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially in UX/UI design. We want to see how you think and solve problems, so make sure it’s user-centric and visually appealing.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Aesop’s values and how they align with your own. We’re looking for candidates who are not just qualified, but also a great fit for our inclusive environment.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Site Experience & Business Lead (DTC)
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your significant experience in Product Design or UX Design. We want to see how your background aligns with the role, so don’t hold back on sharing those standout projects from your portfolio!
Tailor Your Application: Take a moment to tailor your application to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their expertise with what we’re looking for.
Be Data-Driven: Since this role involves using data to inform site strategy, it’s a good idea to mention any experience you have with analytics and metrics. Show us how you’ve turned insights into actionable improvements in your previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Aesop
✨Know Your UX Stuff
Make sure you brush up on your UX/UI principles and be ready to discuss how you've applied them in your previous roles. Aesop is looking for someone who can demonstrate a strong understanding of user-centric design, so have examples from your portfolio ready to showcase.
✨Data-Driven Mindset
Since the role involves using data to inform site strategy, come prepared with insights on how you've used analytics in past projects. Be ready to discuss specific metrics you've tracked and how they influenced your design decisions.
✨Showcase Your Collaborative Spirit
Aesop values teamwork, so highlight your experience working with cross-functional teams. Prepare anecdotes that illustrate your stakeholder management skills and how you've successfully collaborated with others to enhance user experiences.
✨Embrace Aesop's Values
Familiarise yourself with Aesop's commitment to inclusivity and sustainability. Be ready to discuss how your personal values align with theirs and how you can contribute to fostering an inclusive environment within the team.
