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- Tasks: Manage global paid media strategy and optimise digital campaigns for Aesop.
- Company: Join Aesop, a certified B Corp with over 35 years of commitment to sustainability and inclusivity.
- Benefits: Enjoy hybrid working, professional development opportunities, and a supportive work culture.
- Why this job: Be part of a creative team driving impactful digital strategies in a premium brand environment.
- Qualifications: Experience in Paid Search and Paid Social is essential; e-commerce background preferred.
- Other info: This is a full-time fixed-term contract until June 2026.
The predicted salary is between 36000 - 60000 £ per year.
For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organisation, we offer professional development and advancement opportunities to complement career goals and aspirations.
Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others.
We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that generously sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society.
Role purpose
The Omni Media Manager is primarily responsible for the management of all global paid media strategy. They will have a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with Marketing and Digital teams in Global HQ, as well as with Zone and Market partners. This role drives the digital department's commercial performance through systematic campaign-specific results and overall measurement. They work closely with all the marketing teams in target-setting as well as post-campaign evaluations.
Role responsibilities include, but are not limited to:
- Create media framework creating Rules of Engagement guidelines for Zones and Markets which includes investment recommendations by strategic pillars.
- Manage global media agency optimising Paid Search, Paid Shopping, Display and Paid Social channels to drive efficient results and hit business targets.
- Budget management - oversee media planning, annual planning, quarterly reforecasting ensuring spend is optimised effectively.
- Allocation of budgets across multiple paid social channels, YouTube and Instagram in order to generate cost effective user actions.
- Strategic 360 full funnel planning on Global campaigns.
- Responsible/support for monthly, quarterly and annual performance recommendations.
- Targeting and segmentation review audience targeting working with Marketing, data, CRM and agency teams to grow visibility.
- Play a leading role in the management of digital projects including 3rd party data, compliance, conversion APIs to elevate digital maturity.
- Drive high quality acquisition programs, campaigns, and activities across the business' online platforms.
- Plan campaign content, briefing creative assets and ad copy, working closely with internal marketing and creative teams to produce high quality content across the media funnel.
- Collaborate with the Ecommerce, IT and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and ROAS.
- Oversee media migration from Global to local market teams, briefing local teams on best practice and current set up, upskilling and empowering them to take over daily management and execution.
- Advocate and uphold Aesop's culture and aesthetic codes.
- General assistance with project work and administrative tasks, as required.
- Support business integration needs.
This is a full-time position on a fixed-term contract until June 30 2026, operating with a hybrid working pattern of three days per week based from Aesop's London Bridge head office and two days per week remote working.
What we are looking for:
- Significant experience in Paid Search (Paid Search and Paid Shopping is a must) and Paid Social (Facebook/Instagram/YouTube).
- Experience in PPC, GMC/Feed Management, Paid Social and display and technical understanding is highly preferred.
- Strong experience in e-commerce/retail vertical as well as understanding of 'premium/luxury' environments.
- A customer-driven attitude with commercial focus is key, as is an understanding of digital technologies, trends, policies and digital best practice.
- A self-starter, prepared to use your own initiative in leading and managing projects to effectively deliver, with the ability to engage and inspire colleagues at all levels.
- Demonstrable experience in delivering campaign landing destinations, previous experience of working with digital teams, agency and in-house side is desirable.
- Well-practiced in managing a team, overseeing training and development to help drive growth.
- Global exposure is a strong plus, demonstrating an understanding of different channel potentials across different geographies.
- Strong analytical skills, familiar using online analytics tools.
- Creative thinker with great attention to detail and creative judgement.
- Strong interpersonal, communication and presentation skills.
- Awareness of the digital landscape and excited by developments in digital - always checking out the latest advancement and the next new trend.
- Open mindset and deep curiosity seeking to understand others, listen without judgement and act on diverse perspectives.
- Commitment to fostering an inclusive and psychologically safe work environment.
Omni Media Manager - FTC employer: Aesop
Contact Detail:
Aesop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omni Media Manager - FTC
✨Tip Number 1
Familiarise yourself with Aesop's brand values and culture. Understanding their commitment to sustainability and inclusivity will help you align your approach during interviews and discussions, showcasing that you're a good fit for their team.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially in paid media strategies. Being able to discuss recent developments or case studies in PPC, social media advertising, and e-commerce will demonstrate your passion and expertise in the field.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in luxury retail. Engaging with industry peers can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical skills and how you've optimised performance. Highlighting measurable results will show your capability to drive commercial success, which is crucial for this role.
We think you need these skills to ace Omni Media Manager - FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly in Paid Search and Paid Social. Use specific examples that demonstrate your success in managing campaigns and achieving targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the luxury retail environment. Mention how your skills align with Aesop's values and their commitment to sustainability.
Showcase Analytical Skills: Include examples of how you've used analytics tools to drive campaign performance. Highlight any experience you have with budget management and optimisation, as this is crucial for the role.
Demonstrate Team Leadership: If you have experience managing teams or projects, be sure to mention it. Aesop values collaboration, so illustrate how you've inspired and engaged colleagues in previous roles.
How to prepare for a job interview at Aesop
✨Showcase Your Digital Savvy
As an Omni Media Manager, it's crucial to demonstrate your understanding of the latest digital trends and technologies. Be prepared to discuss recent developments in paid media strategies and how they can be applied to enhance Aesop's marketing efforts.
✨Highlight Your Analytical Skills
This role requires strong analytical capabilities. Bring examples of how you've used data to drive campaign performance in the past. Discuss specific metrics you tracked and how they influenced your decision-making process.
✨Emphasise Collaboration Experience
Aesop values teamwork, so be ready to share experiences where you've successfully collaborated with cross-functional teams. Highlight how you engaged with marketing, creative, and e-commerce departments to achieve common goals.
✨Demonstrate a Customer-Driven Mindset
Show that you understand the importance of a customer-centric approach. Prepare to discuss how you've tailored campaigns to meet customer needs and how this has positively impacted business outcomes.
