At a Glance
- Tasks: Lead global CRM strategies and drive innovative consumer engagement projects.
- Company: Aesop, a luxury retail brand with a focus on inclusivity and creativity.
- Benefits: Flexible working, generous discounts, paid volunteering, and professional development opportunities.
- Other info: Embrace a culture of diversity and inclusion while advancing your career.
- Why this job: Join a dynamic team and make a real impact in a fast-paced environment.
- Qualifications: Experience in senior CRM roles and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Aesop has cultivated an inclusive environment for 35+ years, supporting and encouraging employees to thrive. As a global retail organisation we offer professional development and advancement opportunities that complement career goals and aspirations.
Role Purpose
The Global Senior CRM Manager is the strategic orchestrator of our consumer engagement, responsible for operationalising the global vision set by the Head of CRM & Omni Media. Acting as the bridge between high‑level strategic framing and global market execution, the manager ensures our data narrative is consistent and impactful worldwide. The role is designed for a high‑energy, solution‑orientated leader who thrives in a dynamic environment, line‑manages a CRM Manager and drives the execution of the aligned global strategy.
Support Strategy Development & Drive Projects
- Strategic Support: Partner with the Head of CRM & Omni Media to co‑develop the global strategic frame, providing the analytical insights necessary to shape the roadmap.
- Key Project Lead: Act as the lead driver for high‑priority global projects, ensuring they are delivered on time and align with the brand’s long‑term objectives.
- Operationalising the Vision: Translate the strategy aligned by leadership into clear, actionable global implementation plans.
- Pushing Boundaries: Lead forward‑thinking innovation projects, proactively identifying untapped opportunities within the digital landscape to keep the brand ahead of the curve.
Global Stakeholder Navigation & Enforcement
- Stakeholder Navigation: Support the Head of CRM in navigating senior stakeholders at DMI and Zone levels, collaborating with creative, marketing, social and digital teams.
- Strategy Enforcement: Ensure that aligned global CRM frameworks are strictly followed across all markets, guarding global consistency and brand positioning.
- Driving Impact and Influence: Proactively influence brand strategies by demonstrating the commercial value of CRM, bridging the gap between data and creative partners.
The 'Triple R' Implementation & CLV Tracking
- Operationalising the 3Rs: Implement the global framework for Recruitment, Retention and Reactivation, tracking metrics rigorously across all markets to identify growth opportunities.
- CLV Enforcement: Establish and enforce CLV as the core performance metric, ensuring markets utilise deep‑dive analytics to mitigate churn risks.
- Segmentation Frameworks: Support the development of personalisation frameworks and lead the team in their global rollout and technical implementation.
Design Highly Engaging CRM Journeys
- Category‑Led Execution: Orchestrate 360‑degree strategic campaigns tailored by product category and specific business objectives.
- Omnichannel Lens: Ensure all campaigns are viewed through an omnichannel lens, prioritising the seamless integration of Email and Mobile (SMS/Push/App) to reach the consumer wherever they are.
Global Loyalty & Clienteling Implementation
- Loyalty Rollout: Lead the end‑to‑end implementation and rigorous follow‑up of the Aesop Loyalty Program across markets, focusing on operational mechanics that drive community engagement.
- Clienteling Execution: Operationalise the Global Clienteling Framework, ensuring digital data is used effectively to elevate the human‑to‑human retail experience in‑store.
Leadership
- Management of CRM Manager: Directly manage the Global CRM Manager, overseeing their development of Email, SMS and Push content and ensuring tactical assets are high‑quality, brand‑consistent and deployed efficiently.
- Figma Briefing & Review: Oversee the briefing process, ensuring wireframes and creative assets meet the omnichannel mobile‑first standard.
- Positive Problem Solving: Approach every technical or strategic roadblock as a challenge to be solved with energy, serving as a stabilising and optimistic force for the team during rapid change.
Global Reporting & Actionable Insights
- Tracking & Dashboards: Partner with Data teams to manage and interpret global reporting tools, focusing on tracking compliance with the global strategy and providing actionable optimisation insights to the Head of CRM.
- Continuous Optimisation: Establish a cycle of constant testing and refinement, ensuring operational data is fed back into the strategic development process.
This is a full‑time position operating with a hybrid working pattern.
What We Are Looking For
- Open mindset and deep curiosity, keen to understand others, listen without judgement and act on diverse perspectives.
- Commitment to fostering an inclusive and psychologically safe work environment.
- Significant experience in a senior CRM role within a fast‑paced luxury retail, beauty or FMCG environment, with a proven track record of people management.
- Implementation Mastery: Specialist in turning high‑level concepts into reality in a complex, global matrix.
- Analytical Rigor: Strong proficiency in analytics tools (Salesforce, Power BI, GA) to track and enforce performance KPIs.
- Collaborative Influencer: Exceptional ability to support senior leadership while managing and influencing stakeholders at the Zone and Market levels.
- Operational Design Literacy: Proficiency in Figma to provide direction and review tactical email / mobile assets.
- Positive Mindset: A resilient, proactive, and positive professional who leads by example and thrives in the fast‑paced DMI atmosphere.
What’s On Offer
- Flexible, hybrid working pattern.
- Generous product discount allowance and bi‑annual complimentary product allocation.
- Paid volunteering allowance for all employees.
- Bonus opportunity based on personal and business performance.
- Suite of development options, including complimentary access to LinkedIn Learning, in‑house product and core skills training and study support opportunities.
- Access to employee assistance programmes, complimentary subscription to Headspace mindfulness app and summer hours options.
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging play an important role in the success of our organisation.
Global Senior CRM Manager in London employer: Aesop
Aesop is an exceptional employer that fosters a creative and inclusive workplace, offering a flexible hybrid working pattern and a suite of professional development opportunities tailored to support your career aspirations. With a strong commitment to employee well-being, including generous product discounts, paid volunteering time, and access to wellness resources, Aesop ensures that every team member feels valued and empowered to thrive in their roles. Join us in London, where you can make a meaningful impact as the Global Senior CRM Manager while being part of a dynamic and innovative global retail organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Global Senior CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aesop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aesop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aesop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Global Senior CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aesop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aesop:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aesop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aesop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aesop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aesop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
