At a Glance
- Tasks: Create engaging skincare content and manage vibrant online communities.
- Company: Join L'Oréal, a global leader in beauty with a commitment to inclusivity.
- Benefits: Enjoy discounts on iconic brands, private health insurance, and enhanced family leave.
- Other info: Dynamic role with opportunities for professional growth and creativity.
- Why this job: Shape the future of beauty while connecting with passionate skincare enthusiasts.
- Qualifications: Skincare expertise and social media savvy are essential.
The predicted salary is between 33750 - 41250 £ per year.
We're looking for a highly creative, culturally plugged-in skincare expert to join the team supporting social, content and community strategy across two new CPD skincare brands. This role combines hands-on content creation with community management, requiring someone who lives and breathes social media, understands how to nurture and grow brand communities, and stays ahead of the latest social trends. Skincare expertise is essential, with the ability to translate product and category knowledge into clear, trusted content for brand social channels and communities. You'll play a key role in shaping how our new brands show up and connect with audiences online.
A DAY IN THE LIFE
- Create active content including filming, editing and appearing in social-first content for brand channels.
- Manage social calendars, schedule weekly content, and support copywriting for captions and on-screen text with SEO/GEO considerations.
- Lead the content factory approach alongside the social agency to ensure trend agility across brand social, affiliate and UGC content.
- Spot viral trends and skincare conversations to fuel content ideas, and identify emerging talent and skincare KOLs for campaigns.
- Support TikTok livestream team with real-time content creation and comment moderation during live moments.
- Prepare presentations and analyse monthly Owned Social results to support key meetings.
- Work with the TikTok Shop team to engage the affiliate network through webinars and masterclasses offering skincare education.
- Support community management through social flirting, surprise and delight moments, and identifying new talent for L’Orealistar and brand TikTok communities.
WHO YOU ARE
- You have genuine skincare expertise and can translate product and category knowledge into trusted, engaging content.
- You are highly creative and culturally plugged-in, with a strong understanding of social media trends.
- You have experience creating social-first content, including filming and editing.
- You understand how to nurture and grow an online brand community.
- You are organised and comfortable managing content calendars and scheduling.
- You have strong copywriting skills with an understanding of SEO/GEO principles.
- You can confidently spot emerging trends, talent and KOLs within the skincare space.
- You are a strong communicator, able to support presentation preparation and results analysis.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
HOW WE RECRUIT
At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference—different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That's the beauty of L'Oréal.
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
Content, Community & Insight Manager - Consumer Products Division (FTC) employer: Aesop
Aesop is an exceptional employer that fosters a creative and inclusive workplace, where employees are encouraged to thrive and develop professionally. Located in the vibrant Covent Garden, we offer unique benefits such as up to 50% product discounts, wellness initiatives, and opportunities for community engagement through the Aesop Foundation. Our commitment to diversity and sustainability, alongside a supportive work culture, makes Aesop a rewarding place for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Content, Community & Insight Manager - Consumer Products Division (FTC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aesop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aesop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aesop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aesop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content, Community & Insight Manager - Consumer Products Division (FTC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aesop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aesop:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aesop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aesop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aesop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aesop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
