Advocacy & Influence Lead - Color Wow - Professional Products Division

b Overview /b p In this role, you will define and drive the long-term creator and affiliate strategy, including paid partnerships and organic advocacy, to boost visibility and performance. You will lead an end-to-end advocacy program across influencer activations, content, and social amplification, aligning with brand priorities. You’ll shape campaigns that connect with consumers through earned and paid media while delivering measurable ROI. This position sits at the crossroads of brand, media, and culture, offering the chance to influence how the brand shows up globally with local relevance. /p b Pay / Benefits /b ul li share options /li li enhanced pension plan /li li private medical and dental insurance /li li discount on brand names /li li gym membership discounts /li li on-site mental health support /li /ul b Responsibilities /b ul li Define and deliver the long-term creator and affiliate strategy, including paid partnerships, retainers, organic advocacy, and content boosting /li li Build and manage a high-performing team covering influencer marketing, advocacy, and social content /li li Develop integrated campaigns across owned, earned, and paid channels with influencer activations aligned to brand strategy and performance goals /li li Collaborate with Brand, Media, E-commerce, and Retail teams to align on strategy, KPIs, and execution excellence /li li Oversee content creation and amplification from briefing to measurement and optimization /li li Manage large budgets with clear ROI accountability across influencer, content, and social media investments /li li Drive social commerce growth by integrating advocacy into retailer ecosystems /li li Steer local execution of global campaigns ensuring brand equity and market relevance /li li Build senior stakeholder confidence by presenting strategies, ideas, and results to leadership /li li Manage Global Spokesperson Activations and End-to-End communications /li li Plan strategic experiential events and manage agencies to deliver best-in-class brand experiences /li li Champion innovation by identifying new platforms, creators, and partnerships with cultural and business impact /li /ul b Key requirements /b ul li 8–10+ years in advocacy, influencer, or social media leadership within beauty, fashion, or lifestyle brands /li li Proven ability to lead strategy and execution across influencer, earned, owned, and paid media /li li Deep understanding of modern media mix including retail media, performance, and social commerce /li li Experience managing large budgets and delivering ROI-driven influencer programs /li li Creative thinker with strong strategic, analytical, and stakeholder management skills /li li Confident team leader who can develop talent in a fast-moving environment /li li Strong understanding of global campaign deployment and local market adaptation /li li Passion for beauty, culture, and innovation with awareness of social and digital trends /li li Experience working with professional hairdressers and hair creators is key /li /ul ul li strategic thinking /li li analytical mindset /li li stakeholder management /li li influencer marketing /li li advocacy and social media leadership /li li retail media /li /ul