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For Companies At a Glance
- Tasks: Lead the affiliate marketing strategy for a crypto gaming startup.
- Company: Join a young startup with experienced leaders in the exciting crypto gaming space.
- Benefits: Enjoy a competitive salary, flexible work arrangements, and professional development opportunities.
- Why this job: Be part of a dynamic industry, driving growth and innovation in affiliate marketing.
- Qualifications: 10+ years in affiliate marketing, especially in iGaming or cryptocurrency, with strong analytical skills.
- Other info: Work closely with marketing teams and attend industry events to build valuable connections.
The predicted salary is between 48000 - 84000 £ per year.
The Company
Our client is a young start up with experienced leaders and backers looking to launch and operate a range of games in the crypto space.
The Role of theHead of Affiliates
Reporting to the Chief Marketing Officer, the Head of Affiliates will spearhead the online casino\’s affiliate marketing strategy, driving growth and maximizing player acquisition through a network of affiliates. This role demands a seasoned professional with 10+ years of proven success in managing high-performing affiliate programs, particularly within theiGaming or cryptocurrency space . The ideal candidate possesses an in-depth knowledge of affiliate systems (e.g., MyAffiliates, CellXpert), a solid understanding of deal/ commission structures and payments, and a data-driven approach to affiliate management and reporting.
Key Responsibilities of theHead of Affiliates
Strategic Planning & Execution:
- Develop and implement a comprehensive affiliate marketing strategy aligned with the company\’s overall business objectives.
- Identify, target, and recruit high-quality affiliates who can deliver valuable traffic and generate consistent player conversions.
- Negotiate and manage affiliate contracts, ensuring mutually beneficial terms and compliance with regulatory requirements.
- Design and implement innovative affiliate campaigns and promotions to attract new players and reactivate existing ones.
- Oversee the affiliate onboarding process, providing training and support to maximize their effectiveness.
Affiliate Relationship Management:
- Cultivate strong relationships with affiliates, acting as a trusted advisor and point of contact.
- Proactively communicate with affiliates, providing regular updates on casino news, promotions, and performance metrics.
- Address affiliate inquiries and concerns promptly and professionally.
- Organize and attend affiliate events and conferences to network and build relationships within the industry.
Performance Tracking & Optimization:
- Monitor and analyze affiliate performance data, identifying trends and opportunities for optimization.
- Develop and implement KPIs to track affiliate effectiveness and ROI.
- Provide regular performance reports to senior management, highlighting key achievements and areas for improvement.
- Identify and address underperforming affiliates, providing guidance and support to improve their results.
Commission & Payment Management:
- Design and implement competitive commission structures and payment models that incentivize affiliate performance.
- Ensure timely and accurate affiliate payments, adhering to contractual obligations and regulatory requirements.
- Manage affiliate invoicing and payment processing.
- Resolve any payment disputes or discrepancies in a timely and professional manner.
Compliance & Risk Management:
- Stay abreast of relevant regulations and industry best practices related to affiliate marketing and responsible gambling.
- Ensure all affiliate activities comply with applicable laws and regulations.
- Implement measures to mitigate risk and prevent fraud within the affiliate program.
- Monitor affiliate marketing materials and communications to ensure they adhere to brand guidelines and responsible gambling standards.
Collaboration:
- Work closely with other marketing teams (e.g., CRM, content, social media) to ensure a cohesive and integrated marketing approach.
- Collaborate with the product and development teams to optimize the player experience and enhance affiliate conversion rates.
Qualifications & Experience:
- Bachelor\’s degree in Marketing, Business, or a related field
- 10+ years of experience in affiliate marketing, with a proven track record of success in managing high-performing programs
- Deep understanding of theiGaming or cryptocurrency industry and its unique affiliate marketing landscape
- In-depth knowledge of affiliate tracking and reporting systems (e.g., MyAffiliates, CellXpert)
- Strong understanding of commission structures, payment models, and affiliate KPIs
- Excellent communication, negotiation, and interpersonal skills
- Data-driven and analytical mindset, with a focus on results and ROI
- Ability to work independently and as part of a team, managing multiple projects and deadlines effectively
- High level of integrity, professionalism, and ethical standards
Benefits:
- Competitive salary
- Opportunity to work in a dynamic and fast-growing industry
- Flexible working arrangements
- Professional development and training opportunities
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Head of Affiliates - Crypto Gaming employer: Aerbo & Hansen Aps
Contact Detail:
Aerbo & Hansen Aps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Affiliates - Crypto Gaming
✨Tip Number 1
Make sure to leverage your network within the iGaming and cryptocurrency industries. Attend relevant conferences and events where you can meet potential affiliates and industry leaders. Building these connections can give you a significant edge in understanding the market and finding high-quality affiliates.
✨Tip Number 2
Stay updated on the latest trends and regulations in affiliate marketing, especially in the crypto gaming space. This knowledge will not only help you in strategic planning but also position you as a thought leader when communicating with affiliates.
✨Tip Number 3
Demonstrate your data-driven approach by preparing case studies or examples of past successes in managing affiliate programs. Highlight how your analytical skills have led to improved performance and ROI in previous roles.
✨Tip Number 4
Familiarize yourself with affiliate tracking systems like MyAffiliates and CellXpert before applying. Showing that you have hands-on experience with these tools can set you apart from other candidates and demonstrate your readiness for the role.
We think you need these skills to ace Head of Affiliates - Crypto Gaming
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 10+ years of experience in affiliate marketing, especially within the iGaming or cryptocurrency sectors. Emphasize your achievements in managing high-performing affiliate programs and any relevant metrics that showcase your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the crypto gaming industry and detail how your skills align with the responsibilities of the Head of Affiliates role. Mention specific strategies you have implemented in the past that led to successful affiliate partnerships.
Showcase Your Knowledge: Demonstrate your understanding of affiliate systems like MyAffiliates and CellXpert in your application. Discuss your familiarity with commission structures and how you've used data-driven approaches to optimize affiliate performance.
Highlight Relationship Management Skills: Since relationship management is key in this role, provide examples of how you've successfully cultivated strong relationships with affiliates. Mention any events or conferences you've attended to network within the industry.
How to prepare for a job interview at Aerbo & Hansen Aps
✨Showcase Your Experience
Make sure to highlight your 10+ years of experience in affiliate marketing, especially within the iGaming or cryptocurrency sectors. Prepare specific examples of high-performing programs you've managed and the results you've achieved.
✨Demonstrate Your Knowledge of Affiliate Systems
Familiarize yourself with affiliate tracking and reporting systems like MyAffiliates and CellXpert. Be ready to discuss how you've utilized these tools to optimize affiliate performance and manage relationships.
✨Prepare for Strategic Discussions
Think about how you would develop and implement a comprehensive affiliate marketing strategy. Be prepared to discuss your approach to identifying and recruiting high-quality affiliates and how you would negotiate contracts.
✨Emphasize Data-Driven Decision Making
Highlight your analytical skills and how you've used data to track affiliate performance and optimize campaigns. Be ready to share examples of KPIs you've implemented and how they impacted ROI.
