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For Companies At a Glance
- Tasks: Drive mobile marketing campaigns and optimise performance across various platforms.
- Company: Join a leading global iGaming client with a dynamic and collaborative culture.
- Benefits: Enjoy 24 days annual leave, hybrid work model, competitive salary, and private healthcare.
- Why this job: Make an impact in the fast-paced world of mobile marketing and iGaming.
- Qualifications: 4+ years in mobile marketing, strong analytical skills, and experience with major ad platforms.
- Other info: Great opportunities for professional growth within a multinational organisation.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
Digital Mobile Marketing Manager role at Aerbo & Hansen Aps. Global iGaming client with multi-million-pound search budget focused on UK, Spain, Canada, LATAM. Fast-paced collaborative environment. Looking to drive performance, creativity, excellence.
Key Responsibilities
- Set up, optimize, report on mobile campaigns: App-to-app Display, Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
- Plan, deliver and execute monthly, quarterly, annual marketing plans with Digital Marketing Manager and Country Managers globally.
- Monitor and deliver mobile performance within KPIs: growth volume, conversion rates, CPA, LTV.
- Report on channel performance daily, weekly, monthly to stakeholders.
- Communicate with, challenge and influence senior stakeholders.
- Deliver complex mobile marketing strategies, identify in-app fraud, mitigate, assist on ASO, creative, conversion optimization.
- Identify and provide evidence on assisted conversions to stakeholders.
- Collaborate on marketing plans for mobile campaigns.
- Identify and test new channels outside existing mix to add scale.
- Assist on in-housing additional markets 2025-2026 per plan.
- Identify opportunities for automation and efficiency through advanced technical solutions.
- Work closely with internal BI team and Marketing Analyst to identify cost savings and enhance performance.
- Develop robust tracking and measurement systems with BI/MA and other stakeholders.
- Collaborate with Interim Head of Mobile to build robust test and learn creative strategies.
Qualifications & Experience
- Minimum 4 years experience in Mobile Marketing within the UK; experience in other markets highly beneficial.
- Previous experience in iGaming industry advantageous.
- Experience working in a digital performance agency a plus.
- Proven ability to build and execute creative strategies that drive measurable results.
- Hands-on experience across major performance marketing platforms: Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads.
- Expert understanding of digital tracking, measurement, reporting tools: AppsFlyer; Mobile Fraud Prevention tools; Analytics platforms: Firebase, GA4.
- Experience in digital marketing planning and forecasting.
- Excellent written and verbal communication skills; engaging stakeholders.
- Strong teamworking and relationship-building; experience collaborating across multiple countries.
- Exceptional organisational and multitasking; manage multiple projects.
- Deep understanding of online marketing concepts, strategies, best practices.
- Up to date with latest search and platform innovations; maintain contacts within mobile marketing industry.
- Experience working with multinational organisations; understanding cultural and regulatory differences.
- Highly data-focused; gather insights, identify actionable trends, present findings clearly.
- Tech-savvy; evaluate, purchase, implement new technologies.
- Strong analytical acumen to uncover insights and craft compelling narratives.
Benefits
- 24 days annual leave, additional days after 3 years of service.
- Hybrid model: 3 days office, 2 days remote.
- Competitive salary plus annual bonus (eligible after probation).
- Private healthcare and life insurance upon completion of probation.
- Participation in company pension scheme.
- Monthly lunches, corporate gatherings, many activities.
- Chance to advance professionally inside one of the world's largest iGaming organisations.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Marketing Services
Mobile Apps Marketing Manager in City of London employer: Aerbo & Hansen Aps
Contact Detail:
Aerbo & Hansen Aps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Apps Marketing Manager in City of London
✨Network Like a Pro
Get out there and connect with people in the iGaming industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with mobile marketing platforms. Share specific examples of campaigns you've optimised and the results you've achieved. We want to see your creativity and analytical skills in action!
✨Prepare for the Interview
Do your homework on the company and its mobile marketing strategies. Be ready to discuss how you can contribute to their goals and tackle challenges like in-app fraud or conversion optimisation. We love candidates who come prepared with insights and ideas!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who are ready to drive performance and creativity in our fast-paced environment.
We think you need these skills to ace Mobile Apps Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Mobile Apps Marketing Manager role. Highlight your experience in mobile marketing, especially within the iGaming industry, and showcase any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about mobile marketing and how you can drive performance and creativity at StudySmarter. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since we're all about data-driven decisions, make sure to highlight your analytical skills in your application. Share examples of how you've used data to optimise campaigns and improve performance. We love seeing numbers that back up your success!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Aerbo & Hansen Aps
✨Know Your Numbers
As a Mobile Apps Marketing Manager, you'll need to be data-driven. Brush up on key performance indicators (KPIs) relevant to mobile marketing, like CPA and LTV. Be ready to discuss how you've optimised campaigns in the past using these metrics.
✨Showcase Your Creativity
This role demands creativity in driving performance. Prepare examples of innovative strategies you've implemented in previous roles. Think about how you can present your ideas for new channels or creative campaigns that could benefit the company.
✨Understand the iGaming Landscape
Familiarise yourself with the iGaming industry, especially if you have experience in it. Be prepared to discuss trends, challenges, and opportunities within the sector. This will show your passion and understanding of the market.
✨Engage Stakeholders Effectively
Communication is key in this role. Think of instances where you've successfully influenced senior stakeholders or collaborated across teams. Prepare to share how you can build relationships and communicate complex strategies clearly.
