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- Tasks: Execute and optimise social media activities across key markets while supporting brand growth.
- Company: Join a global iGaming client with ambitious expansion plans and a multi-million-pound budget.
- Benefits: Enjoy 24 days annual leave, hybrid work, competitive salary, and private healthcare.
- Why this job: Be part of a dynamic team, learn continuously, and make an impact in diverse markets.
- Qualifications: 2+ years in social media marketing; proficient in major platforms and metrics.
- Other info: Experience in iGaming or influencer marketing is a plus, but not essential.
The predicted salary is between 36000 - 60000 £ per year.
Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025. As they continue to expand, they are looking for a Brand Social Executive to support their brand's growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.
As a Brand Social Executive, you will play a crucial role in executing and optimizing social media activity across key markets, including the UK and Canada, while supporting LATAM. You will also assist in developing brand social activity in other company markets, supporting the overall marketing strategy for the brand. Responsibilities include campaign setup, analysis, creative testing, and content creation. This role fits someone adaptable and with an insatiable desire to learn.
The team operates as an internal digital agency serving digital marketing teams in global markets, enabling them to deliver their digital performance marketing plans and targets. Our client has a multi-million-pound budget focused on the UK, Spain, Mexico, Sweden, Canada, Ireland, Brazil, and LATAM as well as other smaller but important markets.
Key Responsibilities:- Help create both on-profile and off-profile content across social media platforms (Facebook, Instagram, X) handling ideation, briefing, and publishing.
- Create advertising across platforms and test different audiences.
- Coordinate with marcomms/creative teams to produce creative assets, including visual images and video.
- Coordinate with the SM community management team to ensure healthy public relationships and scheduling.
- Update the monthly spreadsheets, which will also feed into quarterly reports.
- Liaise with the data side of the marketing team to ensure tracking is set up optimally.
- Implement tracking links and landing pages to ensure all published ads are fully functional.
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK.
- Review competitors for inspiration and insights related to the business and present quarterly insights to relevant stakeholders.
- Support new campaigns and influencer projects as needed.
- 2+ years of experience working in social media marketing.
- Proficient in marketing platforms, including Facebook, Instagram, X, and TikTok, for profile building and advertising.
- Proficient understanding of social media metrics and campaign/content measurement/reporting.
- Comfortable speaking up and pitching new ideas or tools to team members.
- Experience developing or briefing creatives for the above channels and setting up campaigns.
- Experience with Excel/Google Sheets.
- Experience in the iGaming industry is beneficial but not required, as is social media or digital marketing experience in other markets such as Canada or LatAm/Spain.
- Experience with influencer marketing/UGC or content creators.
- Strong English/copywriting skills.
- 24 days of annual leave, with additional days awarded after 3 years of service.
- Hybrid work model: 3 days in the office, 2 days working from home.
- Competitive salary plus an annual bonus (eligible after completing probation).
- Private healthcare and life insurance provided upon successful completion of probation.
- Participation in the company pension scheme.
- Regular team socials and events.
Brand Social Executive employer: Aerbo & Hansen Aps
Contact Detail:
Aerbo & Hansen Aps Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Social Executive
✨Tip Number 1
Familiarise yourself with the latest trends in social media marketing, especially on platforms like Facebook, Instagram, and TikTok. Understanding what content resonates with audiences in the UK, Canada, and LATAM will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Showcase your adaptability by sharing examples of how you've successfully navigated different cultural nuances in previous roles. This will demonstrate your ability to tailor marketing strategies for diverse markets, which is crucial for the Brand Social Executive position.
✨Tip Number 3
Engage with the company's social media channels before your interview. Commenting on their posts or sharing relevant insights can help you stand out and show your genuine interest in their brand and its growth across various markets.
✨Tip Number 4
Prepare to discuss your experience with data analysis and reporting. Being able to articulate how you've used metrics to inform campaign decisions will be key, as the role involves liaising with the data side of the marketing team.
We think you need these skills to ace Brand Social Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly with platforms like Facebook, Instagram, and TikTok. Emphasise any specific campaigns you've worked on that align with the responsibilities of a Brand Social Executive.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and digital marketing. Mention your adaptability and eagerness to learn, as these traits are crucial for the role. Be sure to relate your experiences to the key responsibilities outlined in the job description.
Showcase Your Creativity: If possible, include links to your previous work or portfolio that demonstrates your ability to create engaging content. Highlight any successful campaigns you've executed, especially those that involved creative testing and audience targeting.
Research the Company: Familiarise yourself with the company's brands and their presence in different markets. Understanding their target audiences and recent campaigns will help you tailor your application and show that you're genuinely interested in contributing to their growth.
How to prepare for a job interview at Aerbo & Hansen Aps
✨Showcase Your Social Media Savvy
Make sure to highlight your experience with social media platforms like Facebook, Instagram, and X. Be prepared to discuss specific campaigns you've worked on and the results they achieved, as this will demonstrate your proficiency in executing and optimising social media activity.
✨Understand Cultural Nuances
Since the role involves working across various markets, it's crucial to show that you understand the cultural differences and audience behaviours in regions like the UK, Canada, and LATAM. Bring examples of how you've adapted content or strategies for different audiences in the past.
✨Be Ready to Pitch Ideas
The company values creativity and innovation, so come prepared with a few ideas or tools you think could enhance their social media strategy. This shows initiative and a willingness to contribute to the team's success.
✨Familiarise Yourself with Competitors
Research the company's competitors and be ready to discuss insights you've gathered. Presenting your findings during the interview can demonstrate your analytical skills and your proactive approach to understanding the market landscape.
