At a Glance
- Tasks: Analyse web interactions and turn user behaviour into actionable insights.
- Company: Join AXS, a top-rated workplace in live entertainment ticketing.
- Benefits: Flexible working, competitive salary, and a vibrant team culture.
- Other info: Diverse and inclusive environment with excellent career growth opportunities.
- Why this job: Make a real impact in the world of live events with cutting-edge technology.
- Qualifications: Strong JavaScript skills and experience with Adobe Analytics required.
The predicted salary is between 40000 - 50000 £ per year.
Looking to take the next step in your web analytics career? Want to join one of The Sunday Times Best Places to Work 2024? AXS, part of AEG, is a global leader in ticketing technology, helping millions of fans access live experiences around the world. We're looking for a Web Instrumentation Analyst to join our London-based team. In this role, you'll focus on understanding how people interact with our websites and apps, turning behaviour into insights that support data-driven decision making for AXS and our clients. You'll play a key role in defining data layers, implementing tagging and tracking, and working closely with Product, Martech, and Analytics teams to ensure data is accurate, consistent, and compliant.
Data Layer & Instrumentation
- Define, implement, and maintain data layers across websites and mobile apps
- Instrument tracking using Adobe Analytics, Adobe Launch, and Rudderstack
- Implement and manage tracking pixels across AXS digital properties
- Carry out ongoing evaluation, QA, and optimisation of tagging implementations
Analytics & Insight
- Model and analyse data to understand user behaviour
- Build and maintain reporting used internally and within enterprise reporting solutions
- Support Marketing teams with attribution and performance reporting
Collaboration & Integration
- Work with Product teams to ensure consistent data collection across platforms
- Partner with Analytics Engineering and Martech teams to integrate data into downstream systems
- Work with clients and internal stakeholders to understand requirements and provide solutions
Compliance & Governance
- Work with Compliance teams to ensure tagging aligns with local and regional legislation
- Support privacy-first data collection through consent management tools
What We're Looking For
- Strong experience with JavaScript
- Experience using the Adobe Analytics suite (Web SDK, Tags, and Analytics essential; ACDL a plus)
- Experience implementing and debugging marketing and analytics tags
- Background in e-commerce or B2B environments developing tagging solutions
- Understanding of e-commerce KPIs and user behaviour analytics
- Experience working with mobile app analytics across iOS and Android
- Familiarity with consent management platforms such as OneTrust
- Experience working with global tagging solutions and regional compliance requirements
- Clear written and verbal communication skills when working with stakeholders and clients
- A self-motivated, creative problem-solver who can prioritise multiple projects, both strategic and tactical
Why Join AXS?
You'll be part of a global organisation at the heart of live entertainment, working with collaborative teams, modern technology, and data that has real impact—plus the recognition of being one of the UK's best places to work. Location: London Head Office near London Bridge station. Work 3 days in the office (Tuesday-Thursday) and 2 days from home. Flexible start/end times and flexible working conversations are welcomed.
Our Commitment to Inclusion
We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware. We know that diverse teams make the strongest teams. That's why we actively encourage people from all backgrounds, experiences and perspectives to apply.
Web Instrumentation Analyst employer: Aegeurope
AXS is an exceptional employer, recognised as one of The Sunday Times Best Places to Work 2024, offering a vibrant work culture in the heart of London. With a commitment to employee growth and a flexible working environment, including three days in the office and two days from home, AXS fosters collaboration and innovation while ensuring that every team member's contributions have a meaningful impact on the live entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Web Instrumentation Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with AXS employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your web analytics expertise. This is a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions related to web instrumentation and analytics. We recommend using the STAR method to structure your answers—it's all about showcasing your problem-solving skills!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at AXS.
We think you need these skills to ace Web Instrumentation Analyst
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Web Instrumentation Analyst role. Highlight your experience with JavaScript and Adobe Analytics, and don’t forget to mention any relevant projects that showcase your skills in data layers and tagging.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about web analytics and how your background aligns with our mission at AXS. Be sure to mention specific experiences that demonstrate your problem-solving skills.
Showcase Your Communication Skills:Since you'll be collaborating with various teams, it's important to highlight your clear written and verbal communication skills. Share examples of how you've effectively communicated complex data insights to stakeholders in the past.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Aegeurope
✨Know Your Tools Inside Out
Make sure you’re well-versed in the Adobe Analytics suite and JavaScript. Brush up on your skills with Adobe Launch and Rudderstack, as these will be crucial for the role. Being able to discuss specific examples of how you've implemented tagging and tracking in past projects will really impress the interviewers.
✨Understand User Behaviour
Familiarise yourself with e-commerce KPIs and user behaviour analytics. Be prepared to talk about how you’ve modelled and analysed data to derive insights in previous roles. Showing that you can turn data into actionable strategies will demonstrate your value to the team.
✨Collaboration is Key
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Think of examples where you’ve partnered with Product, Martech, or Analytics teams to achieve a common goal. Emphasising your communication skills will show that you can effectively liaise with stakeholders.
✨Stay Compliant and Ethical
With privacy-first data collection being a priority, make sure you understand local and regional compliance requirements. Be ready to discuss how you’ve ensured tagging aligns with legislation in your previous work. This shows that you take data governance seriously, which is essential for AXS.
