At a Glance
- Tasks: Analyse user behaviour and implement tracking solutions for web and mobile apps.
- Company: Join AXS, a top-rated workplace in live entertainment technology.
- Benefits: Flexible working hours, hybrid model, and a supportive team environment.
- Other info: Diverse and inclusive culture that values all backgrounds and perspectives.
- Why this job: Make a real impact in the world of live events with cutting-edge analytics.
- Qualifications: Strong JavaScript skills and experience with Adobe Analytics required.
The predicted salary is between 50000 - 60000 £ per year.
Looking to take the next step in your web analytics career? Want to join one of The Sunday Times Best Places to Work 2024? AXS, part of AEG, is a global leader in ticketing technology, helping millions of fans access live experiences around the world. We're looking for a Web Instrumentation Analyst to join our London-based team. In this role, you'll focus on understanding how people interact with our websites and apps, turning behaviour into insights that support data‑driven decision making for AXS and our clients. You'll play a key role in defining data layers, implementing tagging and tracking, and working closely with Product, Martech, and Analytics teams to ensure data is accurate, consistent, and compliant.
Data Layer & Instrumentation
- Define, implement, and maintain data layers across websites and mobile apps
- Instrument tracking using Adobe Analytics, Adobe Launch, and Rudderstack
- Implement and manage tracking pixels across AXS digital properties
- Carry out ongoing evaluation, QA, and optimisation of tagging implementations
Analytics & Insight
- Model and analyse data to understand user behaviour
- Build and maintain reporting used internally and within enterprise reporting solutions
- Support Marketing teams with attribution and performance reporting
Collaboration & Integration
- Work with Product teams to ensure consistent data collection across platforms
- Partner with Analytics Engineering and Martech teams to integrate data into downstream systems
- Work with clients and internal stakeholders to understand requirements and provide solutions
Compliance & Governance
- Work with Compliance teams to ensure tagging aligns with local and regional legislation
- Support privacy‑first data collection through consent management tools
What We're Looking For
- Strong experience with JavaScript
- Experience using the Adobe Analytics suite (Web SDK, Tags, and Analytics essential; ACDL a plus)
- Experience implementing and debugging marketing and analytics tags
- Background in e‑commerce or B2B environments developing tagging solutions
- Understanding of e‑commerce KPIs and user behaviour analytics
- Experience working with mobile app analytics across iOS and Android
- Familiarity with consent management platforms such as OneTrust
- Experience working with global tagging solutions and regional compliance requirements
- Clear written and verbal communication skills when working with stakeholders and clients
- A self‑motivated, creative problem‑solver who can prioritise multiple projects, both strategic and tactical
Why Join AXS?
You'll be part of a global organisation at the heart of live entertainment, working with collaborative teams, modern technology, and data that has real impact—plus the recognition of being one of the UK's best places to work. Location: London Head Office near London Bridge station. Work 3 days in the office (Tuesday‑Thursday) and 2 days from home. Flexible start/end times and flexible working conversations are welcomed.
Our Commitment to Inclusion
We are committed to fostering a diverse and inclusive workforce. We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. If you require reasonable adjustments in any recruitment process with us, please make us aware. We know that diverse teams make the strongest teams. That's why we actively encourage people from all backgrounds, experiences and perspectives to apply.
Web Analytics & Tagging Architect employer: Aegeurope
AXS is an exceptional employer, recognised as one of The Sunday Times Best Places to Work 2024, offering a vibrant work culture in the heart of London. With a commitment to employee growth and flexibility, you will thrive in a collaborative environment that values diversity and innovation, while enjoying the benefits of modern technology and impactful data-driven projects.
StudySmarter Expert Advice🤫
We think this is how you could land Web Analytics & Tagging Architect
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend meetups, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your web analytics projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to web analytics and tagging. Be ready to discuss your experience with tools like Adobe Analytics and how you've tackled challenges in past roles.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are excited about joining AXS. Plus, it shows you're genuinely interested in being part of our team.
We think you need these skills to ace Web Analytics & Tagging Architect
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Web Analytics & Tagging Architect. Highlight your experience with JavaScript and Adobe Analytics, and don’t forget to mention any relevant projects that showcase your skills in data layers and tagging.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about web analytics and how your background aligns with our needs. Be sure to mention your experience in e-commerce or B2B environments, as this will resonate with us.
Showcase Your Problem-Solving Skills:We love self-motivated problem solvers! In your application, share examples of how you've tackled challenges in previous roles, especially those related to data accuracy and compliance. This will help us see how you can contribute to our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Aegeurope
✨Know Your Tools Inside Out
Make sure you’re well-versed in the Adobe Analytics suite and any other tools mentioned in the job description. Brush up on your JavaScript skills too, as they’ll be crucial for implementing and debugging tags. Being able to discuss specific examples of how you've used these tools will show your expertise.
✨Understand User Behaviour
Familiarise yourself with e-commerce KPIs and user behaviour analytics. Be prepared to discuss how you’ve modelled and analysed data in previous roles. This will demonstrate your ability to turn insights into actionable strategies, which is key for the role.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated with product, marketing, or analytics teams. Highlight your communication skills and how you’ve ensured consistent data collection across platforms.
✨Stay Compliant and Ethical
Be ready to talk about your experience with compliance and governance, especially regarding tagging and data collection. Understanding local and regional legislation is vital, so mention any relevant experience with consent management platforms like OneTrust.
