At a Glance
- Tasks: Lead marketing strategy for The O2, driving brand awareness and sales.
- Company: Join AEG Europe, a top employer known for inclusivity and innovation.
- Benefits: Flexible working hours, competitive salary, and a supportive team environment.
- Other info: Diverse and inclusive workplace that values every contribution.
- Why this job: Shape the future of a vibrant destination and create unforgettable experiences.
- Qualifications: Proven marketing leadership experience and a passion for creativity.
The predicted salary is between 60000 - 80000 £ per year.
AEG EUROPE is an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Ready to shape the marketing strategy for one of the UK's most visited destinations?
Want to join an employer recognised as one of The Sunday Times' Best Places to Work?
We're looking for an experienced and commercially minded Head of Marketing (Destination & Retail) to direct the marketing strategy for Outlet Shopping at The O2 and the wider Entertainment District.
This is a high-impact leadership role where you'll use customer insight, market intelligence and commercial priorities to drive brand awareness, footfall, sales and long-term growth.
You'll lead a talented team, build strong relationships with retail and entertainment partners, and work closely with colleagues across The O2 and AEG International to deliver standout campaigns and experiences.
- What You'll Be Doing
- Shape the Strategy
- Work with the VP - Brand & Marketing to define, plan and execute a Destination & Retail Marketing strategy.
- Use customer insights and market trends to drive footfall, sales and growth.
- Set targets, track performance and use results to improve future campaigns.
- Deliver Great Marketing
- Create and deliver campaigns that build awareness and bring people to The O2.
- Work with agencies and internal teams to develop engaging content and media plans.
- Champion brand standards and ensure every touchpoint reflects the quality of The O2.
- Build Strong Partnerships
- Be the key marketing contact for retail brands, restaurants and entertainment partners.
- Work closely with teams across The O2, including Partnerships, Commercial, Digital and CRM.
- Share updates, results and recommendations with senior stakeholders.
- Lead and Develop the Team
- Manage and develop a team of three marketing professionals.
- Build strong agency relationships and ensure projects are delivered to a high standard.
- Encourage fresh thinking, collaboration and continuous improvement.
What We're Looking For
- Significant experience in a senior marketing leadership role, developing and delivering successful marketing strategies.
- Experience within a retail, destination, leisure or consumer-focused environment.
- Strong understanding of brand management, customer engagement and modern marketing principles.
- Proven experience leading integrated campaigns from planning and execution through to evaluation.
- An inspiring people leader with experience developing high-performing teams.
- Strong commercial awareness with experience managing budgets and demonstrating return on investment.
- Excellent stakeholder management and influencing skills.
- A strategic thinker who can quickly identify opportunities, solve problems and make informed recommendations.
- A creative mindset with the ability to bring ideas to life and guide the creative process.
Ready to elevate your career in marketing at one of the world's most iconic entertainment venues?
Excited by the opportunity to shape the future of a thriving destination, leading a talented team and delivering marketing that reaches millions of visitors every year?
Then we'd love to hear from you.
Apply today and help create unforgettable experiences at The O2.
Where: You'll be based at The O2, Peninsula Square, London SE10 0DX.
We offer flexible start and end times and currently work onsite 4 days a week and 1 day remotely.
We are open to flexible working conversations.
AEG is an inclusive organisation where we value everybody's contribution.
We empower and trust our people to do the right thing.
We go the extra mile, for our customers and each other, every time.
We are always open to new ideas and respect all perspectives.
We support and bring out the best in each other.
We really value our people and inspire them to be the best in class, always!
Our commitment to inclusion
We are committed to fostering a diverse and inclusive workforce.
We believe in equality of opportunity for all and our approach to recruitment and selection is fair, open and based purely on merit.
Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
If you require reasonable adjustments in any recruitment process with us, please make us aware.
We know that diverse teams make the strongest teams. That's why we actively encourage people from all backgrounds, experiences and perspectives to apply.
If this role excites you but you're wondering whether you meet every single requirement - don't hold back.
If you've got most of what we're looking for and you're passionate about what we do, we'd love to hear from you.
You might be exactly who we need, in this role or another.
Because at AEG Europe, we believe that the best ideas come from the most inclusive teams - and we're building a workplace where everyone can thrive.
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Head Of Marketing (Destination & Retail) in North East employer: AEG Europe
AEG Europe is an exceptional employer, recognised as one of The Sunday Times' Best Places to Work, offering a vibrant and inclusive work culture at the iconic O2 in London. Employees benefit from flexible working arrangements, opportunities for professional growth, and a commitment to diversity that empowers everyone to contribute their unique perspectives. Join a passionate team dedicated to creating unforgettable experiences while enjoying a supportive environment that values collaboration and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing (Destination & Retail) in North East
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AEG Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AEG Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AEG Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AEG Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Marketing (Destination & Retail) in North East
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AEG Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AEG Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about AEG Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AEG Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AEG Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AEG Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
