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- Tasks: Lead marketing strategies for iconic baby and Dymo brands, driving growth and innovation.
- Company: Join Newell Brands, a $8.3B global leader in consumer products with renowned brands.
- Benefits: Enjoy a dynamic work culture, opportunities for growth, and a chance to make an impact.
- Why this job: Be part of a high-performance team that values integrity, teamwork, and passion for winning.
- Qualifications: Must have a marketing degree and at least 5 years of experience in the field.
- Other info: Manage a portfolio generating approximately $300 million in revenue.
The predicted salary is between 43200 - 72000 £ per year.
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, employing 25,000 talented individuals worldwide. Our high-performance culture, curiosity, and talented people drive our success. Our core values—Integrity, Teamwork, Passion for Winning, Ownership & Leadership—guide our actions and success as One Newell.
This role serves as the Regional Marketing Leader for Baby & Dymo categories, including Nuk, Tigex, Baby Jogger, Graco, and Dymo. Reporting to the Regional Marketing VP of EMEA & APAC, the role involves designing and executing regional brand and category plans, collaborating cross-functionally with global teams, and ensuring growth ambitions are met through strategic initiatives. The director will lead the development and deployment of regional brand/toolkits, aligning strategies such as innovation, activation, channel, pricing, and promotional guidelines to achieve category growth and regional market share targets. Key performance indicators include 3-year growth plans, annual P&L delivery, and market share growth.
Key Responsibilities:
- Translate global brand strategies into regional plans, leveraging market insights and consumer data.
- Develop regional category growth strategies aligned with brand plans and shopper trends.
- Lead adaptation of brand assets and conduct brand audits.
- Provide feedback to global teams on innovation and NPD opportunities.
- Define regional innovation strategies, track implementation, and ensure product sufficiency.
- Develop and publish regional pricing and promotion guidelines within global frameworks.
- Translate global category strategies into regional plans using analytics and market insights.
- Lead regional A&P priorities and execution guidelines.
- Guide distribution strategies and channel assortment guidelines by brand/category.
- Build and lead a high-performing, engaged team aligned with Newell’s values.
Other Considerations: Current revenue from categories within scope is approximately $300 million.
Qualifications:
- Minimum of a marketing degree or equivalent.
- At least 5 years of professional experience in marketing.
Newell Brands (NASDAQ: NWL) is a global leader in consumer goods, with well-known brands such as Rubbermaid, Sharpie, Graco, Coleman, Oster, NUK, and others. We aim to delight consumers by enhancing everyday moments.
Regional Marketing Director - Baby & Dym employer: AECOM
Contact Detail:
AECOM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Director - Baby & Dym
✨Tip Number 1
Familiarise yourself with Newell Brands' portfolio, especially the Baby and Dymo categories. Understanding their products and market positioning will help you speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 2
Network with current or former employees of Newell Brands on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Regional Marketing Director role.
✨Tip Number 3
Stay updated on the latest trends in consumer goods and marketing strategies, particularly in the baby products sector. Being able to discuss recent developments or innovations in your interview will demonstrate your passion and knowledge of the industry.
✨Tip Number 4
Prepare specific examples from your past experience that showcase your ability to lead cross-functional teams and drive category growth. Highlighting measurable outcomes from your previous roles will make a strong case for your candidacy.
We think you need these skills to ace Regional Marketing Director - Baby & Dym
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications for the Regional Marketing Director position. Tailor your application to highlight relevant experience in marketing, particularly in consumer goods.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, especially any roles that involved brand strategy, team leadership, and cross-functional collaboration. Use metrics to demonstrate your impact, such as growth percentages or successful campaigns.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific experiences that align with Newell Brands' core values and the key responsibilities of the position. Make it personal and engaging to stand out.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing leadership role.
How to prepare for a job interview at AECOM
✨Know the Brands Inside Out
Familiarise yourself with Newell Brands' portfolio, especially the Baby and Dymo categories. Understand their market positioning, recent innovations, and consumer trends. This knowledge will help you demonstrate your passion for the brands during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would translate global brand strategies into regional plans. Be ready to provide examples from your past experience where you've successfully developed and executed marketing strategies that led to growth.
✨Highlight Cross-Functional Collaboration
This role requires collaboration with global teams. Share specific instances where you've worked cross-functionally to achieve a common goal. Emphasise your ability to communicate effectively and build relationships across different departments.
✨Demonstrate Leadership Skills
As a Regional Marketing Director, you'll need to lead a high-performing team. Prepare to discuss your leadership style, how you motivate teams, and any relevant experiences where you've built or managed successful teams aligned with company values.
