Strategic Marketing Manager Europe & India in London

Company Description

Work with Us. Change the World. At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

Role Overview

We are seeking a dynamic and experienced marketeer to join our regional strategic marketing team. This pivotal role will lead the development and execution of integrated marketing strategies that drive growth, elevate brand presence, and support high-impact initiatives across key sectors in Europe and India.

You will play a key role in identifying and activating growth opportunities, leading cross-sector brand campaigns and flagship regional events, and supporting operational excellence and performance tracking. This is a high-visibility role requiring strategic thinking, stakeholder engagement, and hands-on campaign delivery.

What does success look like

• Marketing strategies that are insight led and clearly aligned to priority accounts and growth ambition, with innovative ideas to differentiate and deliver against marketing objectives.
• Collaborative and flexible approach to delivering at pace, joining the dots between programmes of work to maximise efficiencies, delivering quality on time and on budget.
• Evaluation and tracking of communications activity, defining success measures and proactively sharing learnings and recommendations to increase effectiveness.

Key responsibilities

• Strategic marketing & growth activation
  • Collaborate with the Strategic Marketing and Campaigns Lead to develop strategic marketing campaigns and activate high-potential growth opportunities.
  • Lead the design and delivery of innovative integrated multi-channel (events, thought leadership, digital and media relations) marketing plans aligned with business strategy priorities.
  • Develop and deliver social media content and email marketing campaigns to support strategic initiatives and enhance brand presence.
  • Develop and implement go-to-market strategies for new services and offerings.
  • Use SOSTAC or similar frameworks to structure campaign planning and execution.
  • Advocate for a client-centric and outside-in perspective throughout the team and among business stakeholders.
  • Use embedded AI tools and data driven approaches to improve efficiency, insight and campaign effectiveness.
• Brand campaigns & high-impact events
  • Lead the planning and delivery of high-investment, fast paced, cross-business brand events and related campaign activities.
  • Oversee event strategy, logistics, content, and post-event engagement to ensure maximum ROI.
  • Partner with the content, creative, communications and digital teams to deliver integrated and compelling, multi-channel campaigns that translate complex technical capability into compelling, credible narratives for target audiences.
• Stakeholder engagement & collaboration
  • Build strong relationships with internal stakeholders including Client Account Managers, Sector Leaders, and wider MarComms teams within region and globally.
  • Act as a strategic advisor to business leaders on marketing best practices and brand positioning.
  • Ensure alignment of regional marketing activities with global brand and messaging strategies.
• Marketing operations & performance
  • Support in managing marketing operations, including budget tracking, reporting, and governance.
  • Monitor and report on campaign performance using analytics tools; optimize based on insights.
  • Contribute to monthly marketing dashboards and ROI reporting for senior leadership.
  • Implementation of marketing processes and approval workflows, proactively recommending improvements to increase efficiency.

Qualifications

• 7+ years of experience in strategic marketing roles within a B2B environment or similar.
• Demonstrated success in developing and implementing high-impact marketing strategies that drive growth in complex, competitive markets.
• Ability to align regional strategies with global goals.
• Strong client engagement skills, with experience in building marketing initiatives that strengthen client relationships and drive sales.
• Leadership skills with a proven track record of working with diverse, geographically dispersed teams, alongside extensive experience collaborating with large groups of technical specialists.
• Proficiency in using data analytics tools to track marketing performance, with a strong focus on optimizing for ROI and results.
• Experience in managing campaigns including events, digital marketing, thought leadership and account-based marketing.
• Innovative audience first content with excellent copywriting, digital and editing skills.
• Bachelor’s degree in Marketing, Business, Communications or a related field.

Key competencies

• Skilled at identifying emerging trends and translating them into actionable strategies.
• Thrives in a dynamic, fast-paced environment with the ability to pivot and respond to shifting priorities.
• Excellent verbal and written communication skills, with the ability to inspire and influence stakeholders at all levels.
• High degree of cultural awareness and respect, particularly regarding the nuances of European and Indian markets.
• Driven by achieving measurable outcomes and maximizing the impact of marketing investments.

Additional Information

At AECOM, we are committed to maintaining a secure and trustworthy recruitment process and take any fraudulent hiring activity seriously. To support this commitment, all newly hired employees are required to attend an in-person Day 1 onboarding at an AECOM office location as a condition of employment.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

We are a Disability Confident Employer and will offer an interview to applicants who have a disability or long-term condition, who meet the minimum/essential criteria for the role.