At a Glance
- Tasks: Lead strategic marketing campaigns and drive growth in the energy sector across Europe and India.
- Company: Join AECOM, a leader in infrastructure and environment with a collaborative culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Dynamic environment with a focus on cultural sensitivity and global perspectives.
- Why this job: Make a real impact by shaping brand presence and executing high-profile events.
- Qualifications: 10+ years in strategic marketing, strong leadership, and analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
We are seeking a dynamic and experienced marketer to join our regional strategic marketing team. This pivotal role will lead the development and execution of integrated marketing strategies that drive growth, elevate brand presence, and support high-impact initiatives across the energy sector in Europe and India. You will play a key role in identifying and activating growth opportunities, leading sector brand campaigns and flagship regional events, and supporting operational excellence and performance tracking. This is a high-visibility role requiring strategic thinking, stakeholder engagement, and hands-on campaign delivery.
Key responsibilities:
- Strategic marketing & growth activation: Lead the design and execution of strategic marketing campaigns aligned with business strategy priorities. Collaborate with Strategic Marketing Lead to identify and activate high-potential growth opportunities. Develop and implement go-to-market strategies for new services and offerings. Use SOSTAC or similar frameworks to structure campaign planning and execution. Advocate for a client-centric and outside-in perspective throughout the team and among business stakeholders.
- Brand campaigns & high-impact events: Lead the planning and delivery of high-investment, cross-business brand events and related campaign activities. Oversee event strategy, logistics, content, and post-event engagement to ensure maximum ROI. Partner with the content, creative, communications and digital teams to deliver integrated and compelling, multi-channel campaigns. Build strong relationships with internal stakeholders including Client Account Managers, Sector Leaders, and wider MarComms teams within region and globally. Act as a strategic advisor to business leaders on marketing best practices and brand positioning. Ensure alignment of regional marketing activities with global brand and messaging strategies.
- Marketing operations & performance: Support in managing marketing operations, including budget tracking, reporting, and governance. Monitor and report on campaign performance using analytics tools; optimize based on insights. Contribute to monthly marketing dashboards and ROI reporting for senior leadership. Support the development and implementation of marketing processes and approval workflows.
Qualifications
- Experience: 10+ years of experience in strategic marketing roles within a B2B environment or similar.
- Strategic Vision: Demonstrated success in developing and implementing high-impact marketing strategies that drive growth in complex, competitive markets.
- Global Perspective: Ability to align regional strategies with global goals.
- Client-Centric Mindset: Strong client engagement skills, with experience in building marketing initiatives that strengthen client relationships and drive sales.
- Leadership and Influence: Strong leadership skills with a proven track record of working with diverse, geographically dispersed teams, alongside extensive experience collaborating with large groups of technical specialists.
- Analytical Skills: Proficiency in using data analytics tools to track marketing performance, with a strong focus on optimizing for ROI and results.
- Education: Bachelor’s degree in Marketing, Business, Communications or a related field.
- Innovative thinker: Skilled at identifying emerging trends and translating them into actionable strategies.
- Adaptability: Thrives in a dynamic, fast-paced environment with the ability to pivot and respond to shifting priorities.
- Communication: Excellent verbal and written communication skills, with the ability to inspire and influence stakeholders at all levels.
- Cultural sensitivity: High degree of cultural awareness and respect, particularly regarding the nuances of European and Indian markets.
- Results-oriented: Driven by achieving measurable outcomes and maximizing the impact of marketing investments.
Equal Employment Opportunity: All your information will be kept confidential according to EEO guidelines. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours. We are a Disability Confident Employer and will offer an interview to applicants who have a disability or long-term condition, who meet the minimum/essential criteria for the role. Please let us know using this email address if you would like to apply through the Disability Confident Interview Scheme.
Marketing Manager employer: AECO
At AECOM Infrastructure and Environment UK Limited, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our London-based team enjoys a hybrid working model, offering flexibility and a supportive environment that encourages professional growth and development. With a strong focus on strategic marketing within the energy sector, employees have the opportunity to lead impactful campaigns and events while benefiting from comprehensive training and career advancement opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AECO and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AECO are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AECO on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AECO. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AECO. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AECO:Show us that you’ve done your homework! In your application, briefly mention what you admire about AECO’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AECO
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AECO will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AECO, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
