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- Tasks: Lead B2B marketing across the US, UK, and France while adapting strategies to market changes.
- Company: Join Adzuna, a global job platform that values innovation and teamwork.
- Benefits: Enjoy a competitive salary, stock options, flexible working, and 25 days holiday.
- Other info: Be part of a diverse team with a vibrant culture and plenty of social events.
- Why this job: Make an impact in a dynamic role during maternity cover with growth opportunities.
- Qualifications: 2-4 years in B2B marketing, strong copywriting skills, and proficiency in LinkedIn Ads.
The predicted salary is between 35000 - 45000 £ per year.
Contract type: Temporary (approx. 12 months to May 2027)
Reports to: B2B Marketing Manager / Chief Marketing Officer
Location: Fulham / Hybrid
Salary: £35,000 - £45,000
About Adzuna
Adzuna is a smart, global job platform used by tens of millions of people every month. Operating across 19 markets worldwide, we help job seekers find better, faster - and help employers and recruiters reach the right talent at scale. Our unique labour market data and technology-driven approach set us apart in a competitive industry. We're a growing, commercially minded team that moves fast, takes ownership and loves what we do.
About the Role
This is a fantastic opportunity for an ambitious B2B marketer with 2-4 years of experience to step into a broad, hands-on role during a period of maternity leave. You'll run the B2B marketing function across the US, UK and France - working directly with the CMO and collaborating across content, performance and CRM. We need someone who can own the strategy confidently, respond quickly when market conditions shift, and take real accountability for results. You'll receive a full handover from the current B2B Marketing Manager before they go on leave.
What You'll Do
- Strategy Execution
- Execute the B2B marketing strategy globally, with a primary focus on the US, UK and France.
- Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.
- Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.
- Lead Generation & Pipeline
- Plan and execute multi-channel lead generation campaigns across digital, email and content channels.
- Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.
- Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.
- Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.
- Performance Marketing
- Manage and optimise B2B paid campaigns on LinkedIn, Google Ads and Microsoft Ads - with support from the performance marketing team.
- Monitor and report on campaign performance using Google Analytics and HubSpot data.
- Make data-informed decisions to improve performance and demonstrate contribution to pipeline.
- Content & Creative
- Produce ad creative using Canva from brand templates, and write both ad copy and long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.
- Draw on Adzuna's unique labour market data to produce compelling B2B content.
- Manage and grow Adzuna's B2B social presence, primarily LinkedIn.
- CRM & Data
- Own the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.
- Maintain and grow the prospect database.
- Produce regular campaign and pipeline reports using HubSpot and Google Sheets / Excel.
Requirements
What We're Looking For
- 2-4 years of experience in a B2B marketing role (in-house or agency).
- Proficient in LinkedIn Ads, with working knowledge of Google Ads and Microsoft Ads.
- Comfortable working in HubSpot (or a similar CRM) - able to manage campaigns, track leads and pull reports.
- Able to analyse campaign and CRM data and turn it into clear, actionable insight.
- Solid working knowledge of Google Sheets / Excel for reporting and data management.
- Confident using Canva to produce ad creative from templates.
- Strong copywriting skills - able to write both punchy ad copy and engaging long-form content in line with our ICP.
- Experience working in a sales-led company with a good understanding of lead generation tactics and the B2B funnel.
- Proactive and adaptable - someone who can respond well when priorities shift or market conditions change.
- Comfortable working independently in a lean SME environment.
- French speaker (desirable).
Benefits
- Reward: We offer a competitive financial package which includes a competitive salary, stock options (we are all owners!) and a contributory pension scheme.
- Wellbeing: Amongst other things, enhanced maternity and paternity leave; 25 days paid holiday per year plus 8 bank holidays; 3 paid volunteer days/year; Summer hours through July and August (we finish at 4pm on a Friday); and a full programme of wellbeing activities and events.
- Hybrid working: We are a fully hybrid company - half our workforce are remote. With employees located in different time zones, we embrace asynchronous work and ensure that everything we do reflects the hybrid nature of our workforce so that everyone feels included. In addition, we have a travel programme, to help facilitate effective hybrid working.
- Flexible working: For those working out of our London office, we have a flexible working policy which means you can work from home 2 days per week.
- Diversity & inclusion: We are committed to hiring a diverse workforce and creating an environment where everyone feels included and welcome. Our D&I committee helps deliver a programme of activities and actions to support this important area.
- Training: Learning and development is an important pillar of our culture and there are plenty of opportunities to learn, develop and grow whether through our Adzuna Academy training programme, attending conferences, team training budgets, individual development plans and coaching from experienced and supportive peers and managers.
- Fun stuff: We have a packed social calendar, twice annual global team get-togethers and an enviable culture thanks to the amazing and smart people who make Adzuna a great place to work. Lots of this is done virtually to ensure that everyone is included.
We treat jobseekers as people not as products. We do the same for our team, seeing the diverse range of strengths they bring to our business. Regardless of background, race, gender, sexuality or ability, we welcome everyone to our team. Our people are the most important asset we have.
Please let us know if we need to accommodate a disability during the hiring process, so that we can give you the support you need.
Proud member of the Disability Confident employer scheme.
B2B Marketing Executive (Maternity Cover) - approx. 12 months to May 2027 in London employer: Adzuna
Contact Detail:
Adzuna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Executive (Maternity Cover) - approx. 12 months to May 2027 in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend virtual events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that B2B Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content pieces, and any data-driven results you've achieved. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Adzuna’s values and recent projects. Tailor your answers to reflect how your experience aligns with their needs, especially in lead generation and performance marketing. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Adzuna. Let’s get you that interview!
We think you need these skills to ace B2B Marketing Executive (Maternity Cover) - approx. 12 months to May 2027 in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B marketing role. Highlight relevant experience, especially in lead generation and campaign management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for B2B marketing and how you can contribute to our team. Be sure to mention any specific campaigns or projects that demonstrate your expertise.
Show Off Your Data Skills: Since we love data-driven decisions, make sure to highlight your experience with analytics tools like Google Analytics and HubSpot. Share examples of how you've used data to improve campaign performance in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Adzuna
✨Know Your Stuff
Before the interview, dive deep into Adzuna's B2B marketing strategies and recent campaigns. Familiarise yourself with their unique labour market data and how it influences marketing decisions. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Skills
Prepare to discuss your experience with LinkedIn Ads, Google Ads, and HubSpot. Bring examples of successful campaigns you've managed, focusing on lead generation and performance metrics. Be ready to explain how you used data to inform your decisions and improve results.
✨Be Adaptable
Adzuna values quick thinkers who can adapt to changing market conditions. Think of examples from your past where you had to pivot your strategy or approach. Highlight your proactive nature and how you thrive in fast-paced environments.
✨Engage with Content Creation
Since the role involves producing ad creative and long-form content, be prepared to discuss your copywriting skills. Bring samples of your work, especially anything that aligns with B2B marketing. Show how you can create compelling content that resonates with target audiences.