At a Glance
- Tasks: Lead exciting B2B marketing campaigns and adapt strategies in a fast-paced environment.
- Company: Join Adzuna, a global job platform that values innovation and teamwork.
- Benefits: Enjoy competitive salary, stock options, flexible working, and generous holiday leave.
- Other info: Be part of a diverse team with great career growth and fun social events.
- Why this job: Make a real impact in a dynamic role while developing your marketing skills.
- Qualifications: 4+ years in B2B marketing, strong copywriting, and data analysis skills required.
The predicted salary is between 45000 - 45000 £ per year.
Contract type: Temporary (approx. 12 months to May 2027)
Reports to: Chief Marketing Officer
Location: Fulham / Hybrid
Salary: £45,000
About Adzuna
Adzuna is a smart, global job platform used by tens of millions of people every month. Operating across 19 markets worldwide, we help job seekers find better, faster - and help employers and recruiters reach the right talent at scale. Our unique labour market data and technology-driven approach set us apart in a competitive industry. We're a growing, commercially minded team that moves fast, takes ownership and loves what we do.
About the Role
This is a fantastic opportunity for an ambitious B2B marketer with 4+ years of experience to step into a broad, hands-on role during a period of maternity leave. You’ll execute key B2B marketing initiatives with support from performance, content and leadership teams. We need someone who can execute the strategy confidently, respond quickly when market conditions shift, and take real accountability for results. You'll receive a full handover from the current B2B Marketing Manager before they go on leave.
What You'll Do
- Strategy Execution
- Execute the B2B marketing strategy in the US, UK and France.
- Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.
- Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.
- Lead Generation & Pipeline
- Plan and execute multi-channel lead generation campaigns across digital, email and content channels.
- Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.
- Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.
- Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.
- Performance Marketing
- Manage and optimise B2B paid campaigns on LinkedIn.
- Monitor and report on campaign performance using Google Analytics and HubSpot data.
- Make data-informed decisions to improve performance and demonstrate contribution to pipeline.
- Content & Creative
- Oversee the production of ad creatives, and write engaging ad copy.
- Assist with the copywriting of long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.
- Draw on Adzuna's unique labour market data to produce compelling B2B content.
- Manage and grow Adzuna's B2B social presence, primarily LinkedIn.
- CRM & Data
- Own the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.
- Maintain and grow the prospect database.
- Produce regular campaign and pipeline reports using HubSpot and Google Sheets / Excel.
Requirements
- 4+ years of experience in a B2B marketing role (in-house or agency).
- Proficient in LinkedIn Ads, with working knowledge of Google Ads and Microsoft Ads.
- Comfortable working in HubSpot (or a similar CRM) - able to manage campaigns, track leads and pull reports.
- Able to analyse campaign and CRM data and turn it into clear, actionable insight.
- Solid working knowledge of Google Sheets / Excel for reporting and data management.
- Strong copywriting skills - able to write punchy ad copy.
- Ability to produce engaging long-form content in line with our ICP (with support from the wider team).
- Experience working in a sales-led company with a good understanding of lead generation tactics and the B2B funnel.
- Proactive and adaptable - someone who can respond well when priorities shift or market conditions change.
- Comfortable working independently in a lean SME environment.
- French speaker (desirable).
Benefits
- Reward: We offer a competitive financial package which includes a competitive salary, stock options and a contributory pension scheme.
- Wellbeing: Enhanced maternity and paternity leave; 25 days paid holiday per year plus 8 bank holidays; 3 paid volunteer days/year; Summer hours through July and August; and a full programme of wellbeing activities and events.
- Hybrid working: We are a fully hybrid company - half our workforce are remote. We embrace asynchronous work and ensure that everything we do reflects the hybrid nature of our workforce.
- Flexible working: For those working out of our London office, we have a flexible working policy which means you can work from home 2 days per week.
- Diversity & inclusion: We are committed to hiring a diverse workforce and creating an environment where everyone feels included and welcome.
- Training: Learning and development is an important pillar of our culture and there are plenty of opportunities to learn, develop and grow.
- Fun stuff: We have a packed social calendar, twice annual global team get-togethers and an enviable culture.
We treat jobseekers as people not as products. We do the same for our team, seeing the diverse range of strengths they bring to our business. Regardless of background, race, gender, sexuality or ability, we welcome everyone to our team. Our people are the most important asset we have.
B2B Marketing Campaign Manager (Maternity cover) in London employer: Adzuna
Adzuna is an exceptional employer that fosters a dynamic and inclusive work culture, offering a competitive salary, stock options, and generous benefits such as enhanced parental leave and flexible working arrangements. With a strong emphasis on employee growth through training programmes and a commitment to diversity, Adzuna provides a supportive environment where every team member can thrive while contributing to meaningful projects in the heart of Fulham.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Campaign Manager (Maternity cover) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace B2B Marketing Campaign Manager (Maternity cover) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Adzuna from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Adzuna specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Adzuna
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Adzuna, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Adzuna you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Adzuna that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Adzuna, so think on your feet and don't hesitate to showcase your creativity!
