At a Glance
- Tasks: Lead exciting B2B marketing campaigns across multiple channels and adapt strategies on the fly.
- Company: Join Adzuna, a global job platform that values innovation and teamwork.
- Benefits: Enjoy competitive salary, stock options, flexible working, and generous holiday leave.
- Other info: Be part of a diverse team with a vibrant culture and plenty of learning opportunities.
- Why this job: Make a real impact in a dynamic role while growing your marketing skills.
- Qualifications: 4+ years in B2B marketing, strong copywriting, and data analysis skills required.
The predicted salary is between 45000 - 45000 £ per year.
Contract type: Temporary (approx. 12 months to May 2027)
Reports to: Chief Marketing Officer
Location: Fulham / Hybrid
Salary: £45,000
About Adzuna
Adzuna is a smart, global job platform used by tens of millions of people every month. Operating across 19 markets worldwide, we help job seekers find better, faster - and help employers and recruiters reach the right talent at scale. Our unique labour market data and technology-driven approach set us apart in a competitive industry.
We're a growing, commercially minded team that moves fast, takes ownership and loves what we do.
About the Role
This is a fantastic opportunity for an ambitious B2B marketer with 4+ years of experience to step into a broad, hands-on role during a period of maternity leave. You’ll execute key B2B marketing initiatives with support from performance, content and leadership teams.
We need someone who can execute the strategy confidently, respond quickly when market conditions shift, and take real accountability for results. You'll receive a full handover from the current B2B Marketing Manager before they go on leave.
What You'll Do
- Strategy Execution
- Execute the B2B marketing strategy in the US, UK and France.
- Monitor market trends and be ready to adapt campaigns and tactics quickly in response to changing conditions or commercial challenges.
- Develop a solid understanding of Adzuna's ICP and ensure all activity is aligned to buyer needs and behaviours.
- Lead Generation & Pipeline
- Plan and execute multi-channel lead generation campaigns across digital, email and content channels.
- Support Account Based Marketing (ABM) activity targeting key accounts and high-priority prospects.
- Collaborate closely with the Sales team to understand pipeline needs and ensure marketing is supporting the funnel at every stage.
- Manage post-campaign lead follow-up and track all marketing-generated leads through HubSpot.
- Performance Marketing
- Manage and optimise B2B paid campaigns on LinkedIn.
- Monitor and report on campaign performance using Google Analytics and HubSpot data.
- Make data-informed decisions to improve performance and demonstrate contribution to pipeline.
- Content & Creative
- Oversee the production of ad creatives, and write engaging ad copy.
- Assist with the copywriting of long-form content (e.g. blog posts, case studies, email campaigns) aligned to the ICP.
- Draw on Adzuna's unique labour market data to produce compelling B2B content.
- Manage and grow Adzuna's B2B social presence, primarily LinkedIn.
- CRM & Data
- Own the lead management process in HubSpot, ensuring accurate tracking, attribution and reporting.
- Maintain and grow the prospect database.
- Produce regular campaign and pipeline reports using HubSpot and Google Sheets / Excel.
Requirements
- 4+ years of experience in a B2B marketing role (in-house or agency).
- Proficient in LinkedIn Ads, with working knowledge of Google Ads and Microsoft Ads.
- Comfortable working in HubSpot (or a similar CRM) - able to manage campaigns, track leads and pull reports.
- Able to analyse campaign and CRM data and turn it into clear, actionable insight.
- Solid working knowledge of Google Sheets / Excel for reporting and data management.
- Strong copywriting skills - able to write punchy ad copy.
- Ability to produce engaging long-form content in line with our ICP (with support from the wider team).
- Experience working in a sales-led company with a good understanding of lead generation tactics and the B2B funnel.
- Proactive and adaptable - someone who can respond well when priorities shift or market conditions change.
- Comfortable working independently in a lean SME environment.
- French speaker (desirable).
Benefits
- Reward: We offer a competitive financial package which includes a competitive salary, stock options and a contributory pension scheme.
- Wellbeing: Enhanced maternity and paternity leave; 25 days paid holiday per year plus 8 bank holidays; 3 paid volunteer days/year; Summer hours through July and August (we finish at 4pm on a Friday); and a full programme of wellbeing activities and events.
- Hybrid working: We are a fully hybrid company - half our workforce are remote. With employees located in different time zones, we embrace asynchronous work and ensure that everything we do reflects the hybrid nature of our workforce so that everyone feels included.
- Flexible working: For those working out of our London office, we have a flexible working policy which means you can work from home 2 days per week.
- Diversity & inclusion: We are committed to hiring a diverse workforce and creating an environment where everyone feels included and welcome.
- Training: Learning and development is an important pillar of our culture and there are plenty of opportunities to learn, develop and grow.
- Fun stuff: We have a packed social calendar, twice annual global team get-togethers and an enviable culture thanks to the amazing and smart people who make Adzuna a great place to work.
We treat jobseekers as people not as products. We do the same for our team, seeing the diverse range of strengths they bring to our business. Regardless of background, race, gender, sexuality or ability, we welcome everyone to our team.
B2B Marketing Campaign Manager in London employer: Adzuna
Adzuna is an exceptional employer that fosters a dynamic and inclusive work culture, offering a competitive salary, stock options, and generous benefits such as enhanced parental leave and flexible working arrangements. With a strong emphasis on employee growth through training programmes and a commitment to diversity, Adzuna provides a supportive environment where every team member can thrive while contributing to meaningful projects in the global job market.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Campaign Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a B2B Marketing Campaign Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is up-to-date and showcases your skills in B2B marketing. Share relevant content and engage with industry discussions to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can adapt campaigns based on market trends, just like they do at Adzuna. Show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Adzuna.
We think you need these skills to ace B2B Marketing Campaign Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the B2B Marketing Campaign Manager role. Highlight your relevant experience and skills that align with the job description, especially your expertise in lead generation and performance marketing.
Showcase Your Copywriting Skills:Since strong copywriting is key for this position, include examples of your best work. Whether it's ad copy or long-form content, let us see how you can engage an audience and drive results through your writing.
Be Data-Driven:We love numbers! Make sure to mention any experience you have with analytics tools like Google Analytics and HubSpot. Show us how you've used data to inform your marketing strategies and improve campaign performance.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Adzuna
✨Know Your Stuff
Before the interview, dive deep into Adzuna's B2B marketing strategies and recent campaigns. Familiarise yourself with their unique labour market data and how it influences their marketing approach. This will show that you're not just interested in the role but also genuinely invested in the company.
✨Showcase Your Adaptability
Given the fast-paced nature of the role, be ready to discuss examples from your past where you've successfully adapted to changing market conditions or priorities. Highlight specific campaigns you’ve managed that required quick thinking and flexibility.
✨Data-Driven Mindset
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've monitored campaign performance and made adjustments based on analytics. This is crucial for demonstrating your ability to contribute to pipeline success.
✨Engaging Content Creation
Since strong copywriting skills are essential, be ready to discuss your process for creating engaging content. Share examples of ad copy or long-form content you've produced that aligns with target audiences. This will showcase your creativity and understanding of buyer needs.
