At a Glance
- Tasks: Drive impactful digital marketing campaigns to attract new customers.
- Company: Join Adyen, a leading financial technology platform trusted by top brands.
- Benefits: Competitive salary, career growth, and a vibrant office culture in London.
- Other info: Diverse and inclusive environment encouraging all voices to contribute.
- Why this job: Be part of a dynamic team solving unique challenges in digital marketing.
- Qualifications: 3+ years in digital marketing with a focus on B2B customer acquisition.
The predicted salary is between 50000 - 60000 £ per year.
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Adyen is looking for a data-driven, proactive and collaborative digital marketing manager. This role will work from our London office and report directly to the Head of Marketing UK. The digital marketing role is focused on driving impact for Adyen’s acquisition efforts of new customers through digital marketing channels. In this role, you’ll be responsible for planning, setting up and optimizing targeted digital marketing campaigns across owned, earned and paid channels.
You are our ideal candidate if you are experienced with B2B digital marketing, a strong communicator and fluent in working with revenue-based goals. You have a hands‑on mentality, with an ability to develop, implement, track and optimize new marketing initiatives. This is a matrixed role collaborating across the local and global marketing teams to optimize Adyen’s impact through digital channels.
What you’ll do:
- Develop and implement digital initiatives for all paid channels to maximize lead generation in the UK market.
- Work closely with the local commercial teams and global acquisition team to generate sales accepted opportunities from digital channels.
- Leverage analytic tools to determine effectiveness of campaigns and promotions across all channels.
- Optimize on a daily basis.
- Manage the localizations and optimizations of the local webpages.
- Manage landing page creation, web translations, and local SEO optimization.
Who you are:
- Minimum of 3 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus.
- Strong background in SEA (e.g. Google, Microsoft) and other paid acquisition channels (e.g. LinkedIn).
- Knowledge in SEO and programmatic advertising (e.g. DV360) is a plus.
- A results‑driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI.
- High language proficiency in English.
- Tool knowledge (e.g. Google Analytics, Salesforce, Marketo, Looker) is a plus.
- Ability to travel internationally 20%+.
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
This role is based out of our London office. We are an office‑first company and value in‑person collaboration; we do not offer remote‑only roles.
Digital Marketing Manager employer: Adyen
Adyen is an exceptional employer that fosters a culture of ambition and collaboration, providing employees with the tools and support needed to excel in their careers. Located in the vibrant city of London, our office prioritises in-person teamwork, ensuring that you are part of a dynamic environment where innovative solutions are crafted together. With a strong commitment to diversity, equity, and inclusion, we welcome unique perspectives that drive our success, making Adyen a truly rewarding place to work for those passionate about digital marketing.
