At a Glance
- Tasks: Plan and optimise account-based marketing campaigns to drive customer acquisition.
- Company: Adyen is a leading payment platform headquartered in Amsterdam, with a London office.
- Benefits: Diversity, Equity and Inclusion commitments ensure a welcoming environment for all applicants.
- Other info: Fluency in English and willingness to travel domestically and internationally is necessary.
- Why this job: Join a data-driven team focused on innovative marketing strategies in a dynamic industry.
- Qualifications: 3-5 years of B2B demand generation experience and strong email marketing skills required.
The predicted salary is between 40000 - 50000 £ per year.
Adyen is looking for a data‑driven, proactive and collaborative demand generation manager with extensive experience in account‑based marketing (ABM). This role will work from our London office and report directly to the Head of Marketing UK. The demand generation role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing.
What you’ll do:
- Plan, set‑up and optimise 1:few and 1:1 account based marketing campaigns.
- Identify target accounts together with SDR and Sales and build and segment lists based on market priorities.
- Map, plan and create compelling messages and creative against the prioritised accounts.
- Collaborate closely with the digital marketing manager to create effective media strategies to reach the accounts.
- Build and run email programs and direct marketing efforts in the UK/I.
- Plan, build and optimise landing pages to drive sales‑accepted opportunities.
- Work closely with the global acquisition marketing team to implement and drive strategies to generate sales‑accepted opportunities.
- Leverage analytics tools to determine effectiveness of campaigns across all touch points.
Who you are:
- 3–5 years of experience in a demand‑generation role focused on driving the acquisition of net new customers.
- B2B marketing experience is a requirement.
- Strong background in email marketing and ABM tools.
- Knowledge of Marketo is a plus.
- Proven experience delivering creative and successful marketing campaigns to targeted audiences.
- Data‑driven, analytical mindset.
- Experience in working with data‑driven optimisations.
- Experience with Looker is a plus.
- Balance between strategic and hands‑on – from developing a strategy to execution and optimisation.
- You are a self‑starting and self‑motivated contributor with the ability to multitask and prioritise responsibilities.
- Fluent spoken and written English is a requirement.
- Ability to travel domestically and internationally 20%+.
Diversity, Equity and Inclusion Commitments:
Our Diversity, Equity and Inclusion commitments: We welcome every voice. Studies show that women and members of under‑represented communities apply for jobs only if they meet 100% of the qualifications. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Demand Generation Manager in City of Westminster employer: Adyen
Adyen offers a collaborative work environment in London, focusing on innovative payment solutions. The company values diversity and inclusion, encouraging all voices to be heard. Join a team that prioritises data-driven marketing strategies to enhance customer acquisition efforts.
