At a Glance
- Tasks: Lead digital marketing campaigns to boost customer acquisition and optimise strategies.
- Company: Join Adyen, a leading tech company in the heart of London.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Office-first role promoting teamwork and creativity.
- Why this job: Make a real impact in B2B marketing while working with a dynamic team.
- Qualifications: 3+ years in B2B digital marketing and expertise in SEA and Google Analytics.
The predicted salary is between 50000 - 60000 £ per year.
Adyen is seeking a Digital Marketing Manager based in London to drive customer acquisition through digital channels. This role focuses on optimizing campaigns and managing digital initiatives across various platforms.
The ideal candidate has over 3 years of B2B digital marketing experience, a strong background in SEA, and proficiency in tools like Google Analytics.
This office-first role emphasizes in-person collaboration, aiming to create impactful marketing strategies.
B2B Digital Marketing Lead — UK Growth employer: Adyen
Adyen is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and skill enhancement, particularly in the fast-evolving field of digital marketing. Our office-first approach not only encourages teamwork but also allows for meaningful connections and impactful contributions to our innovative marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Digital Marketing Lead — UK Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adyen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adyen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adyen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adyen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Digital Marketing Lead — UK Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adyen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adyen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adyen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adyen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adyen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adyen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
