Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative marketing strategies across APAC to drive customer acquisition and brand awareness.
- Company: Join Adyen, a leading financial technology platform trusted by global brands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and success.
- Why this job: Make a real impact in a fast-paced international setting while coaching talented marketers.
- Qualifications: 10+ years in marketing with strong leadership and digital expertise.
The predicted salary is between 80000 - 100000 £ per year.
This is Adyen. Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Adyen is looking for an experienced, strategic leader with a proven track record in B2B marketing. This role will work from our Singapore office and report directly to the VP Marketing, APAC. The Marketing Lead, APAC is responsible for creating Adyen’s marketing strategy in order to drive marketing goals with a heavy focus on new customer acquisition, spanning positioning and demand generation across owned, earned and paid channels. You will serve as a conduit between local commercial leadership teams and marketing teams on regional and global level. The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization and excellent communication skills. We are looking for an experienced leader who thrives in an international environment, and who is passionate about coaching marketers to create successful programs throughout the funnel.
What you’ll do:
- Lead field and digital marketing for Australia, New Zealand, Singapore, Malaysia and Hong Kong.
- Manage goal setting, planning, spend allocation and team planning together with global marketing and regional commercial leadership.
- Build awareness across a wide set of industries with a core focus on acquiring new customers through a strong integrated marketing strategy.
- Work with country marketing teams, digital marketing teams to plan, optimize and evaluate campaigns and spend in alignment to drive a strong return on investment.
- Build, coach and lead the local country marketing teams on individual as well as organizational team goals in line with business objectives.
- Prepare quarterly and annual spend allocation for the marketing initiatives, and continuously optimize ROI.
- Work closely with the global and regional marketing leadership to ensure the successful implementation of global and regional initiatives.
- Work closely with the VP of Marketing, APAC on strategic and operational projects that drive impact for the larger marketing organization.
Your background:
- 10+ years experience in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid).
- 5+ years of team leadership experience preferably in a regional role handling multiple markets.
- Demonstrable digital experience and understanding of search (including LLM), paid media and social media marketing.
- Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets.
- You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results.
- A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs.
- A respected and trusted leader with experience in coaching and developing teams to perform at their best capacity.
Marketing Lead APAC in Penarth employer: ADYEN SINGAPORE PTE. LTD.
Contact Detail:
ADYEN SINGAPORE PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead APAC in Penarth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and think about how you can contribute. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a straightforward way to ensure your application gets into the right hands.
We think you need these skills to ace Marketing Lead APAC in Penarth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Lead role. Highlight your B2B marketing experience and any leadership roles you've had, as we want to see how you can drive our marketing strategy.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the APAC region and how your background makes you the perfect fit for Adyen. Be sure to mention specific achievements that demonstrate your strategic mindset.
Showcase Your Digital Savvy: Since this role involves a lot of digital marketing, make sure to include examples of successful campaigns you've led. We want to see your understanding of search, paid media, and social media marketing, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at ADYEN SINGAPORE PTE. LTD.
✨Know Your Numbers
As a Marketing Lead, you'll need to demonstrate your understanding of ROI and marketing metrics. Brush up on key performance indicators relevant to B2B marketing, especially in the APAC region. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Style
This role requires strong team leadership skills. Prepare examples of how you've coached and developed teams in previous positions. Think about specific challenges you faced and how you helped your team overcome them, as this will show your ability to lead effectively.
✨Understand Adyen's Business Model
Familiarise yourself with Adyen’s offerings and how they fit into the financial technology landscape. Be prepared to discuss how your marketing strategies can align with their business goals and how you can contribute to their mission of helping businesses achieve their ambitions.
✨Prepare for Cultural Nuances
Since this role spans multiple markets in APAC, it's crucial to understand the cultural differences that may affect marketing strategies. Research the specific markets you'll be working with and think about how you can tailor your approach to resonate with diverse audiences.