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- Tasks: Lead mobile publisher growth and retention while designing strategic initiatives for revenue maximisation.
- Company: adWMG is a leading ad-tech company revolutionising game promotion and monetisation since 2014.
- Benefits: Enjoy a hybrid work model with opportunities to attend major industry events globally.
- Why this job: Join a dynamic team and make a significant impact in the mobile advertising landscape.
- Qualifications: Experience in mobile apps or advertising, with strong leadership and strategic thinking skills required.
- Other info: This role offers a chance to represent adWMG at key industry events.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
adWMG, a division of WMG International, is a premier ad-tech company that has been at the forefront of programmatic game promotion and monetization since 2014. Our platform serves as a bridge between leading game advertisers across iOS, Android, Xbox, PlayStation, and Steam, and highly targeted audiences, maximizing user acquisition, engagement, and brand visibility.
With a robust suite of monetization tools, we empower direct publishers, supply-side platforms (SSPs), ad exchanges, and SDK partners to unlock the full revenue potential of their web, in-app, and connected TV (CTV) inventory. As an Official Google MCM Partner, IAB-certified technology vendor, TCF 2.2 compliant provider, TAG-verified company, and Prebid demand partner, adWMG is trusted by industry leaders to deliver performance, transparency, and scale in the evolving digital advertising ecosystem.
Role Description
We are seeking an experienced and dynamic Global Head of Mobile Publisher Growth to join our London-based team in a hybrid capacity. This executive-level position is critical to the strategic expansion and retention of our mobile publishing partners globally and across the EMEA region.
The ideal candidate will be a results-driven leader with a proven track record in scaling publisher relationships, overseeing the implementation of mobile monetization strategies, and aligning cross-functional efforts with broader organizational goals. This role requires a deep understanding of the mobile app ecosystem and the programmatic advertising landscape.
Key Responsibilities:
- Lead the growth, onboarding, and retention of mobile publishers.
- Design and execute strategic initiatives aimed at expanding publisher partnerships and maximizing revenue growth.
- Collaborate with internal teams to ensure seamless integration of mobile monetization solutions.
- Serve as a key liaison between the company and mobile publishers, ensuring alignment with business objectives and client needs.
- Monitor and analyze key performance indicators to assess the effectiveness of initiatives and inform future strategies.
- Represent adWMG at major mobile, gaming, and ad-tech industry events in London and internationally.
Qualifications:
- Proven experience in the mobile application, mobile technology, or mobile advertising industries.
- In-depth knowledge of mobile app ecosystems, monetization models, and user acquisition strategies.
- Demonstrated success in team leadership, including the ability to manage, coach, and inspire cross-functional teams.
- Strategic thinker with a strong track record of developing and executing growth-focused business strategies.
- Exceptional communication, negotiation, and relationship management skills.
- Highly self-motivated and able to work independently in a fast-paced, performance-driven environment.
Global Head of Mobile Publisher Growth employer: adWMG
Contact Detail:
adWMG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Mobile Publisher Growth
✨Tip Number 1
Network with professionals in the mobile advertising and app ecosystem. Attend industry events, webinars, and conferences to connect with potential colleagues and partners. Building relationships can give you insights into the company culture and the specific challenges they face.
✨Tip Number 2
Stay updated on the latest trends in mobile monetization and programmatic advertising. Follow relevant blogs, podcasts, and thought leaders in the industry. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that led to growth in publisher partnerships. Be ready to share metrics and outcomes that highlight your success in scaling relationships and driving revenue.
✨Tip Number 4
Familiarise yourself with adWMG's platform and its unique selling points. Understanding their tools and how they empower publishers will allow you to speak confidently about how you can contribute to their goals during the interview process.
We think you need these skills to ace Global Head of Mobile Publisher Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mobile application, technology, or advertising. Focus on achievements that demonstrate your ability to scale publisher relationships and implement monetization strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the mobile app ecosystem and programmatic advertising landscape. Use specific examples from your past roles to illustrate how you can contribute to the growth of mobile publishers at adWMG.
Highlight Leadership Experience: Emphasise your team leadership skills in your application. Provide examples of how you've managed and inspired cross-functional teams to achieve strategic goals, as this is crucial for the Global Head of Mobile Publisher Growth role.
Showcase Communication Skills: Since exceptional communication and relationship management skills are key for this position, include instances where you've successfully negotiated partnerships or represented your company at industry events. This will demonstrate your fit for the role.
How to prepare for a job interview at adWMG
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the mobile app ecosystem and programmatic advertising. Be prepared to discuss current trends, challenges, and opportunities in the industry, as this will show your passion and expertise.
✨Highlight Leadership Experience
Since this role involves managing cross-functional teams, share specific examples of how you've successfully led teams in the past. Discuss your approach to coaching and inspiring others, as well as any measurable outcomes from your leadership.
✨Prepare for Strategic Discussions
Be ready to talk about your experience in designing and executing growth strategies. Think of concrete examples where you expanded publisher partnerships or maximised revenue growth, and be prepared to explain your thought process.
✨Demonstrate Communication Skills
As a key liaison between the company and mobile publishers, strong communication skills are essential. Practice articulating your ideas clearly and confidently, and consider how you can tailor your communication style to different audiences.