At a Glance
- Tasks: Create compelling marketing stories and drive shopper plans for a heritage food brand.
- Company: Join The Advocate Group, a leader in the FMCG sector.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role with multiple project management opportunities.
- Why this job: Make an impact in the UK grocery market with your creativity and analytical skills.
- Qualifications: FMCG experience and strong understanding of UK grocery retail required.
The predicted salary is between 50000 - 65000 £ per year.
The Advocate Group is seeking a Category and Customer Marketing Manager to support a heritage food brand in London. You will utilize category data to create compelling stories and drive shopper plans, helping accelerate growth across major UK grocery customers.
The ideal candidate has FMCG experience with a strong understanding of UK grocery retail, and the ability to manage multiple projects in a fast-paced environment. Strong analytical and commercial skills are essential for this exciting role.
Strategic Category & Shopper Marketing Lead employer: Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London. With a strong focus on employee development and growth opportunities, you will be empowered to make a meaningful impact within a heritage food brand while enjoying the benefits of working in a vibrant city known for its diverse culinary scene. Join us to thrive in a fast-paced environment where your analytical skills will drive success and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Category & Shopper Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work with grocery retailers. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your analytical skills! Prepare some examples of how you've used data to drive marketing strategies in the past. Be ready to discuss these during interviews to demonstrate your value.
✨Tip Number 3
Stay organised! Juggling multiple projects is key in this fast-paced environment. Use tools like Trello or Asana to keep track of your applications and follow-ups.
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it shows you're genuinely interested in joining our team at The Advocate Group.
We think you need these skills to ace Strategic Category & Shopper Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Strategic Category & Shopper Marketing Lead. Highlight your FMCG experience and any relevant projects you've managed in the UK grocery retail space.
Craft a Compelling Cover Letter:Use your cover letter to tell us a story about your journey in category marketing. Show us how your analytical skills have driven success in past roles, and why you're excited about this opportunity with our heritage food brand.
Showcase Your Data Skills:Since the role involves utilising category data, be sure to mention specific examples where you've used data to create shopper plans or drive growth. Numbers speak volumes, so don’t shy away from sharing your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Advocate Group
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially within the UK grocery retail landscape. Familiarise yourself with current trends, key players, and how they impact shopper behaviour. This will show that you're not just interested in the role but also passionate about the industry.
✨Data is Your Best Friend
Since the role involves utilising category data, be prepared to discuss how you've used data in past roles to drive marketing strategies. Bring examples of how your analytical skills have led to successful campaigns or projects. This will demonstrate your ability to turn insights into action.
✨Project Management Skills Matter
Given the fast-paced environment, highlight your experience managing multiple projects simultaneously. Prepare to share specific examples of how you've prioritised tasks and met deadlines. This will reassure them that you can handle the demands of the role effectively.
✨Craft Compelling Stories
As you'll be creating compelling stories for shopper plans, think about how you can showcase your storytelling abilities. Prepare a few anecdotes that illustrate how you've successfully engaged customers through marketing narratives. This will help you stand out as a candidate who can connect with shoppers on a deeper level.
