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For Companies At a Glance
- Tasks: Lead innovative marketing projects and shape the future of a dynamic drinks portfolio.
- Company: Join a fast-growing FMCG business with exciting household-name brands.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Why this job: Make a real impact by turning insights into high-impact innovations.
- Qualifications: Experience in FMCG brand management and a knack for consumer insights.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Are you an insight-led, commercially sharp innovation marketer ready to shape the future of a fast-growing FMCG drinks portfolio? The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category.
Key Responsibilities:
- Building and owning the 3–5 year branded innovation pipeline, aligning it to long-term growth ambitions.
- Identifying innovation opportunities through consumer insight, trends, category data, and competitor analysis.
- Take ownership of innovation projects from idea to market, developing commercial cases, tracking progress, and delivering products on time and on target.
- Defining target consumers, brand positioning, and propositions across flavour, format, packaging, and usage occasions.
- Shaping channel-specific innovation strategies across Retail, Convenience, OOH, International, and D2C.
- Monitoring competitor activity, category shifts, and global trends to keep the business ahead of the curve.
- Collaborating with R&D, NPD, Supply Chain, Finance, and Operations to ensure feasibility and flawless execution.
About you:
- Proven experience in FMCG brand management, innovation, NPD, or category development.
- A track record of delivering early-stage innovation and/or commercial brand launches.
- Strong understanding of consumer behaviour, category dynamics, and brand-building principles.
- An insight-led mindset, comfortable working with agencies and research tools to uncover emerging trends.
- A proactive, organised approach, capable of managing multiple projects simultaneously.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Innovation Marketing Manager in St Helens employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Innovation Marketing Manager in St Helens
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG space, especially those who work in innovation marketing. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your insights! When you get an interview, be ready to discuss recent trends and consumer behaviours you've noticed. This will demonstrate your insight-led mindset and passion for the industry.
✨Tip Number 3
Tailor your pitch! Make sure to align your experience with the specific responsibilities of the Innovation Marketing Manager role. Highlight your track record in delivering innovation projects and how you can contribute to their growth ambitions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re here to help you every step of the way in your job search.
We think you need these skills to ace Innovation Marketing Manager in St Helens
Some tips for your application 🫡
Show Your Insight-Led Mindset: Make sure to highlight your experience with consumer insights and how you've used them to drive innovation. We want to see how you can turn data into actionable strategies that align with our vision.
Tailor Your Application: Don’t just send a generic CV and cover letter! We love it when applicants take the time to tailor their application to the role. Mention specific projects or experiences that relate directly to the Innovation Marketing Manager position.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role. Avoid fluff and get straight to the good stuff!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being considered. It’s super easy, and you’ll find all the info you need about the role and our company there. Don’t miss out!
How to prepare for a job interview at Advocate Group
✨Know Your Innovation Pipeline
Before the interview, make sure you understand the concept of a branded innovation pipeline. Be ready to discuss how you would build and manage a 3–5 year plan, aligning it with long-term growth ambitions. This shows that you’re not just familiar with the role but also have a strategic mindset.
✨Showcase Your Insight-Led Mindset
Prepare examples of how you've used consumer insights and market trends to drive innovation in your previous roles. Highlight specific projects where your insight led to successful product launches or brand developments. This will demonstrate your ability to turn data into actionable strategies.
✨Understand the FMCG Landscape
Brush up on current trends in the FMCG sector, especially within the drinks category. Be prepared to discuss competitor activities and how you would position new products in the market. Showing that you’re aware of the competitive landscape will impress your interviewers.
✨Collaboration is Key
Since the role involves working with various teams like R&D and Supply Chain, think of examples where you successfully collaborated across departments. Discuss how you ensured project feasibility and execution. This will highlight your teamwork skills and your proactive approach to managing multiple projects.
