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For Companies At a Glance
- Tasks: Drive growth for iconic FMCG drinks brands across multiple channels.
- Company: Fast-growing FMCG business with a dynamic portfolio of household-name brands.
- Benefits: Exciting opportunities for career growth and impactful work.
- Why this job: Make a real impact in a vibrant environment while managing well-known brands.
- Qualifications: Experience in brand management, especially in drinks or FMCG sectors.
- Other info: Join a collaborative team and influence brand strategies.
The predicted salary is between 28800 - 48000 £ per year.
Are you a commercially minded brand manager ready to take ownership of iconic FMCG drinks brands and drive their growth across multiple channels? The Advocate Group are proud to be partnering with a fast‑growth FMCG business with a strong presence across retail, e‑commerce, and out‑of‑home channels. Their exciting portfolio includes household‑name brands and exclusive partnerships across the drinks category, offering a dynamic environment where a Brand Manager can make a real impact.
The Role
- Manage brand relationships, including licensing partners, ensuring alignment and approval from brand owners where required.
- Execute brand strategies to drive growth, visibility, and consumer engagement across retail, e‑commerce, and out‑of‑home channels.
- Collaborate closely with sales, marketing, and external partners to develop partnerships and activations that deliver commercial results.
- Support the creation of marketing and digital materials, ensuring consistency with brand guidelines.
- Monitor brand performance, using insights to inform strategy and recommendations.
About You
- Proven experience in brand management, ideally within drinks or wider FMCG.
- Strong commercial focus, with experience managing brands or licensing relationships.
- Hands‑on and proactive, able to operate in an agile, fast‑paced environment.
- Excellent communication skills, able to influence internal and external stakeholders.
- Passion for consumer behavior and translating insights into actionable brand strategies.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you! Find out more about our available opportunities or how we can help you further your career – contact us today.
Email: emma.cuffe@advocate-group.co.uk
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Brand Manager in St Helens employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in St Helens
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG industry, especially those who work with brands similar to the ones you're interested in. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your passion for brand management! When you get the chance to speak with potential employers, share your insights on consumer behaviour and how you've successfully driven brand growth in the past. Make it personal and relatable!
✨Tip Number 3
Be proactive! If you see a brand you love, don’t wait for a job opening. Reach out directly to express your interest and share how you can add value. Companies appreciate initiative and it could set you apart from other candidates.
✨Tip Number 4
Utilise our website to apply! We’ve got loads of exciting opportunities waiting for you. Make sure your application stands out by tailoring it to the specific role and showcasing your relevant experience in brand management.
We think you need these skills to ace Brand Manager in St Helens
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through! Share specific examples of how you've driven growth and engagement in previous roles, especially in the FMCG sector. We want to see that you’re not just a fit on paper, but that you genuinely care about brands.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with drinks brands or similar FMCG products, and align your skills with the job description. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate when candidates can communicate effectively, as it reflects the strong communication skills we value in our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find more information about our company and other opportunities there!
How to prepare for a job interview at Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their history, target audience, and current market position. This knowledge will help you demonstrate your passion and readiness to drive growth.
✨Showcase Your Commercial Acumen
Be prepared to discuss how you've previously driven brand growth and consumer engagement. Use specific examples that highlight your commercial focus and ability to manage licensing relationships effectively.
✨Prepare for Collaboration Questions
Since collaboration is key in this role, think of examples where you've successfully worked with sales, marketing, or external partners. Highlight how these collaborations led to successful activations or partnerships.
✨Bring Insights to the Table
Familiarise yourself with current trends in the FMCG drinks sector. Be ready to discuss how you would use consumer insights to inform brand strategies and improve performance. This shows you're proactive and data-driven.
