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- Tasks: Lead UK grocery expansion and develop a high-performing sales team.
- Company: Fast-growing global Asian food brand with strong UK growth ambitions.
- Benefits: Competitive salary, performance bonuses, and the chance to shape a brand's journey.
- Why this job: Make a real impact in a pivotal role driving grocery listings.
- Qualifications: Sales management experience in FMCG, preferably with grocery exposure.
- Other info: Dynamic, entrepreneurial environment with international collaboration opportunities.
The predicted salary is between 52000 - 78000 £ per year.
Sales Manager – Grocery
Location: London
Salary: Up to £65,000 + £12k OTE
Global Asian Food Brand
This is not a maintenance role. This is a build-and-scale opportunity.
We’re exclusively partnered with a fast-growing, globally backed Asian food manufacturer that has already cracked UK wholesale and is now gearing up for its biggest leap yet: Top 4 grocery listings. With strong international backing, proven products, and serious investment behind UK growth, the business is entering a pivotal phase. They are now hiring a Sales Manager to lead that journey and put their stamp on the UK retail strategy.
Why this role stands out:
- A genuine opportunity to lead UK grocery expansion, not just support it
- High visibility with UK leadership and international HQ
- Clear mandate to build, manage, and grow a sales team
- Realistic ambition to land first mainstream grocery listings within 12 months
The role:
You’ll own UK commercial performance across grocery, while remaining close to execution. This is a hands-on leadership role suited to someone who enjoys strategy and being in front of buyers.
You will:
- Lead and develop the UK sales function (with line management responsibility)
- Drive grocery growth strategy, with a clear focus on Top 4 accounts
- Build and deepen relationships with buyers across Tesco, Sainsbury’s, Asda, Morrisons and beyond
- Convert strong wholesale traction into mainstream retail listings
- Work closely with European teams and HQ in Asia
- Oversee core sales operations and multiple commercial projects in a fast-moving environment
You’ll likely bring:
- Sales management or supervisory experience within FMCG
- Direct grocery exposure (Top 4 strongly preferred)
- Experience within food brands (Asian food exposure is a strong advantage)
- A track record of delivering growth, not just managing accounts
- The ability to lead people, influence stakeholders, and build momentum
- Comfort operating in an international, entrepreneurial business
If you want to shape a brand’s journey into UK mainstream retail rather than inherit a finished one, this role will appeal.
Interested? Apply directly or contact me for a confidential conversation.
Sales Manager (Grocery) in Slough employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager (Grocery) in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in grocery and FMCG. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your achievements! When you get the chance to meet potential employers or recruiters, be ready to talk about your past successes in sales management. Use specific examples that highlight your ability to drive growth and build relationships with key accounts.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their position in the market and think about how you can contribute to their grocery expansion. Tailor your pitch to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Sales Manager (Grocery) in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Sales Manager role. Highlight your experience in FMCG and any direct grocery exposure you have. We want to see how you've driven growth and built relationships with buyers.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this build-and-scale opportunity. Share specific examples of how you've led teams and achieved results in similar roles.
Showcase Your Leadership Skills: Since this role involves leading a sales function, make sure to emphasise your leadership experience. We’re looking for someone who can inspire and manage a team, so share stories that demonstrate your ability to influence and motivate others.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Advocate Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in driving growth, especially in grocery sales. This will show that you understand the importance of performance and can back up your claims with data.
✨Understand the Brand
Take some time to research the Asian food brand you'll be interviewing for. Familiarise yourself with their products, market position, and recent news. This knowledge will help you articulate how you can contribute to their UK expansion and resonate with their vision.
✨Prepare for Scenario Questions
Expect questions that ask you to describe how you would handle specific situations, like building relationships with buyers or overcoming challenges in securing listings. Prepare examples from your past experience that highlight your problem-solving skills and strategic thinking.
✨Show Your Leadership Style
Since this role involves leading a sales team, be prepared to discuss your leadership approach. Think about how you motivate teams, manage conflicts, and drive performance. Sharing real-life examples will help illustrate your ability to lead effectively in a fast-paced environment.
