At a Glance
- Tasks: Drive growth by creating compelling category stories and shopper plans.
- Company: Heritage food brand with a strong market presence.
- Benefits: Exciting role with high visibility and career advancement opportunities.
- Other info: Join a dynamic team and make a real difference in the grocery sector.
- Why this job: Lead impactful projects in a fast-paced, collaborative environment.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
The Advocate Group are exclusively supporting a heritage food brand on this exciting new opportunity. The Category and Shopper Activation Manager will sit within the commercial function utilising category data to create compelling category stories and generate actionable instore and online shopper plans, to help accelerate growth across major UK grocery customers. This is a broad, high-visibility role working alongside both Sales and Marketing - combining customer marketing, category insight, retail execution, and cross-functional project leadership.
The role:
- Use Category and shopper data to identify growth opportunities and create compelling category stories to drive category growth
- Partner with commercial teams to improve visibility, distribution, and promotional execution
- Monitor campaign and category performance, providing actionable recommendations to optimise results
- Lead the delivery of retail activation campaigns across key grocery customers
- Manage customer marketing projects including POS, displays, and customer-facing materials
- Work closely with internal stakeholders and external partners to deliver activity on time and within budget
About you:
- Experience within FMCG category, shopper, trade, or customer marketing
- Strong understanding of UK grocery retail
- Commercially minded with strong analytical capability
- Confident managing multiple projects and stakeholders simultaneously
- Comfortable working in a fast-moving, collaborative environment
This is a not to be missed opportunity leading the category function and an excellent opportunity for someone looking to step into a commercially influential role with a well known food brand.
Category & Shopper Activation Manager in Slough employer: Advocate Group
The Advocate Group is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the FMCG sector. Employees benefit from comprehensive growth opportunities, working closely with a heritage food brand that values creativity and strategic thinking, all while being part of a supportive team dedicated to driving category success in the UK grocery market.
StudySmarter Expert Advice🤫
We think this is how you could land Category & Shopper Activation Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Advocate Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Advocate Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Advocate Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Advocate Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category & Shopper Activation Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Advocate Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Advocate Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Advocate Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Advocate Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Advocate Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Advocate Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
