At a Glance
- Tasks: Drive category growth using data and create impactful marketing campaigns.
- Company: Join Terry’s Chocolate, a beloved UK confectionery brand with a rich heritage.
- Benefits: Collaborative culture, career development, and the chance to make a real impact.
- Other info: Exciting growth plans and opportunities for personal and professional development.
- Why this job: Step into a commercially influential role in a fast-paced environment.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
The Advocate Group is proud to be exclusively representing Terry’s Chocolate. Join one of the UK’s most recognisable confectionery brands and become part of a business that combines heritage with ambition. Terry’s Chocolate is a brand loved by consumers, but it's the people behind the products who drive its continued success.
The Category and Shopper Activation Manager is a commercially focused role, blending category data with actionable instore and online shopper plans. This is a broad, high-visibility role combining customer marketing, category insight, retail execution, and cross-functional project leadership. Working alongside Sales and Marketing you’ll play a key role in turning shopper insight into commercially effective activity that strengthens brand presence and drives performance in-store.
The role:
- Use Category and shopper data to identify growth opportunities and create compelling category stories to drive category growth
- Partner with commercial teams to improve visibility, distribution, and promotional execution
- Monitor campaign and category performance, providing actionable recommendations to optimise results
- Lead the delivery of retail activation campaigns across key grocery customers
- Manage customer marketing projects including POS, displays, and customer-facing materials
- Work closely with internal stakeholders and external partners to deliver activity on time and within budget
About you:
- Experience within FMCG category, shopper, trade, or customer marketing
- Strong understanding of UK grocery retail
- Commercially minded with strong analytical capability
- Confident managing multiple projects and stakeholders simultaneously
- Comfortable working in a fast-moving, collaborative environment
With a collaborative culture, entrepreneurial mindset, and exciting growth plans, Terry’s offers the opportunity to make a genuine impact while developing your career within a dynamic and fast-paced environment. This is a not to be missed opportunity for someone looking to step into a commercially influential role.
For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Category Development Manager in Slough employer: Advocate Group
Terry’s Chocolate is an exceptional employer, offering a vibrant work culture that values collaboration and innovation. With a strong focus on employee growth and development, you will have the opportunity to make a significant impact in a commercially influential role while working alongside passionate professionals in one of the UK's most beloved confectionery brands. The dynamic environment and commitment to excellence ensure that every team member can thrive and contribute to the brand's continued success.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Terry’s Chocolate. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how your insights led to successful campaigns or projects – this will resonate with the hiring team.
✨Tip Number 3
Be ready to talk about collaboration! This role is all about working with different teams, so think of times when you’ve successfully managed multiple stakeholders. Highlight your teamwork and project management skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Terry’s Chocolate.
We think you need these skills to ace Category Development Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Category Development Manager role. Highlight your experience in FMCG and any relevant projects you've managed. We want to see how your skills align with what Terry’s Chocolate is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your background makes you a perfect fit. Don’t forget to mention your analytical skills and experience with category data.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you’ve driven growth or improved performance in previous positions. We love seeing results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Advocate Group
✨Know Your Category Inside Out
Before the interview, dive deep into the FMCG category and shopper insights relevant to Terry’s Chocolate. Familiarise yourself with recent trends, key competitors, and consumer behaviour. This will not only show your passion for the role but also help you discuss how you can leverage this knowledge to drive category growth.
✨Prepare Your Success Stories
Think of specific examples from your past experiences that highlight your analytical skills and project management abilities. Be ready to discuss how you've successfully managed multiple projects or improved campaign performance in previous roles. This will demonstrate your capability to handle the responsibilities of the Category Development Manager.
✨Showcase Your Collaborative Spirit
Since the role involves working closely with various teams, be prepared to talk about your experience in cross-functional collaboration. Share instances where you’ve partnered with sales, marketing, or external stakeholders to achieve a common goal. This will illustrate your ability to thrive in a collaborative environment.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that reflect your interest in the company and the role. Inquire about their current challenges in category management or how they measure success in retail activation campaigns. This shows that you’re not just interested in the job, but also in contributing to the company's future.
