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For Companies At a Glance
- Tasks: Drive sales and build relationships in the foodservice industry across the North.
- Company: Join a leading UK foodservice specialist known for bold flavours and rapid growth.
- Benefits: Competitive salary, bonus, car allowance, and opportunities for personal growth.
- Why this job: Make a real impact in a dynamic role with autonomy and support.
- Qualifications: 2+ years of FMCG sales experience, strong communication, and problem-solving skills.
- Other info: Exciting opportunities to shape your territory and work with a loyal customer base.
The predicted salary is between 38000 - 53200 ÂŁ per year.
Ready to take ownership of a territory where your impact is felt immediately? We’re partnering with one of the UK’s leading world-food and foodservice specialists - a business known for bold flavours, fast growth, and a fiercely loyal customer base across restaurants, wholesalers, pubs, and casual dining groups. Their Foodservice division is expanding rapidly, and they’re now looking for a Territory Sales Manager who wants to drive real results across the North.
This isn’t a “maintain the status quo” type of role. This is a hands-on, on-the-ground commercial role where you’ll nurture key accounts, hunt new business, and influence how operators experience some of the most exciting products in foodservice.
What You’ll Be Doing
- You’ll be the face of the brand across your region — building relationships, solving problems, and opening doors.
- You’ll work with chefs, buyers, operators, and wholesalers to grow distribution, increase rate of sale, and elevate product visibility.
- Manage, grow, and retain key accounts across the North.
- Hunt and convert new business across restaurants, wholesalers, and foodservice operators.
- Deliver commercial targets across sales value, volume, and profit.
- Build strong customer relationships through regular site visits, sampling sessions & menu engagement.
- Shape pricing, promotions, and joint business plans.
- Analyse sales data to forecast, plan, and spot opportunities.
- Maintain detailed journey plans and territory action plans.
- Partner with internal teams across supply chain, customer service, transport, and national accounts.
- Ensure cash collections and trading terms are met.
- Represent the business at events, customer meetings, and trade shows.
About You
You’re proactive, commercially sharp, and genuinely motivated by growth. You thrive in front of customers, love being out in the field, and you’re comfortable owning a region with autonomy.
You’ll likely bring:
- 2+ years of FMCG sales experience (Foodservice experience strongly preferred).
- A proven track record of developing and winning business.
- Strong communication and negotiation skills.
- Confidence working with data, numbers, and commercial plans.
- Great organisational discipline — journey plans, reports, forecasting.
- A self-starter mentality with strong problem-solving skills.
- A passion for food and the operators who bring it to life.
Why This Role Stands Out
You’re joining a business with serious brand recognition, strong flavours, and massive opportunity within the foodservice channel. You’ll have the room to develop your region your way, backed by a supportive leadership team, great product availability, and a loyal customer base that loves what this brand represents.
If you want a role where every day feels different and where your numbers, relationships, and ideas genuinely shape the territory... this is it.
Interested? Hit APPLY or send your CV directly to ellis.mullaney@advocate-group.co.uk. Let’s talk.
Field Sales Executive in Sheffield employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Sales Executive in Sheffield
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, and local meet-ups. It’s all about making connections and showing your face in the foodservice scene.
✨Tip Number 2
Don’t just wait for opportunities to come to you. Be proactive and reach out to potential clients. A quick call or a friendly email can open doors you didn’t even know existed!
✨Tip Number 3
Showcase your passion for food! When meeting with chefs and operators, share your enthusiasm and knowledge about the products. It’ll help you build rapport and trust.
✨Tip Number 4
Keep track of your progress and learn from it. Use data to analyse what works and what doesn’t. This will not only help you hit your targets but also impress your future employers!
We think you need these skills to ace Field Sales Executive in Sheffield
Some tips for your application 🫡
Show Your Passion for Food: When you're writing your application, let your love for food and the foodservice industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the products and the operators who bring them to life.
Highlight Your Sales Experience: Make sure to emphasise your FMCG sales experience, especially if you've got a background in foodservice. We’re looking for someone with a proven track record, so don’t be shy about sharing your successes and how you’ve driven results in previous roles.
Be Data-Savvy: Since this role involves analysing sales data and forecasting, it’s important to mention your comfort with numbers. We want to know how you’ve used data to spot opportunities and shape commercial plans in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t forget to attach your CV and let’s get the conversation started!
How to prepare for a job interview at Advocate Group
✨Know Your Territory
Before the interview, research the North territory you'll be managing. Understand the key players in the foodservice industry, including restaurants and wholesalers. This knowledge will help you demonstrate your proactive approach and show that you're ready to hit the ground running.
✨Showcase Your Sales Success
Prepare specific examples of your past sales achievements, especially in FMCG or foodservice. Be ready to discuss how you've developed and won business, as well as how you've built strong customer relationships. Numbers speak volumes, so quantify your successes where possible!
✨Demonstrate Problem-Solving Skills
Think of scenarios where you've faced challenges in sales and how you overcame them. This role requires a self-starter mentality, so be prepared to share your problem-solving strategies and how they led to successful outcomes in previous positions.
✨Engage with Passion for Food
Let your passion for food and the foodservice industry shine through during the interview. Discuss your favourite products or trends in the market and how they can influence customer experiences. This enthusiasm can set you apart and show that you're genuinely motivated by growth in this sector.
