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For Companies At a Glance
- Tasks: Manage and grow key National accounts in the On Trade drinks sector.
- Company: Join a leading Wine Business known for its premium, award-winning brands.
- Benefits: Enjoy a competitive salary, bonuses, and various employee perks.
- Why this job: Be part of a dynamic team driving growth in a thriving industry.
- Qualifications: Experience in National Account Management with strong negotiation skills required.
- Other info: Opportunity for mentorship and career advancement within a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
Senior National Account Manager – Aldi & Lidl
Remote – 1 day per month in London HQ
Up to £85,000 + car allowance + benefits
We're working with a leading branded food manufacturer to recruit a Senior Business Account Manager to take on a newly created role managing the Aldi and Lidl accounts. This is a strategic and high-profile opportunity to join a fast-paced, ambitious commercial team at an exciting time of growth.
This is a major account across both branded and Own Label product, you will manage a team of National Account Managers and National Account Executives, to deliver on customers that have huge opportunities for growth.
You'll take full ownership of both customers, managing the combined P&L, leading all commercial planning, and playing a key role in shaping the discount channel strategy. The role offers remote working with just one day a month in the London office.
Key Responsibilities:
- Full P&L ownership of Aldi and Lidl accounts
- Lead JBP development, promotional strategy, forecasting, and commercial planning
- Build and maintain strong relationships with buyers and key stakeholders across both retailers
- Work cross-functionally with supply chain, category, marketing, and commercial finance
- Develop insight-led proposals and identify growth opportunities across the discount channel
- Lead internal alignment across teams to ensure delivery of strategic plans
- Play a senior role in the wider channel team – contributing to best practice and capability building
What we're looking for:
- Senior NAM or existing SNAM with experience managing Aldi, Lidl or similar retail accounts
- Strong track record of delivering commercial results and owning the P&L
- Excellent negotiation, relationship-building, and communication skills
- Strategic mindset with strong attention to detail and data-driven decision making
- Comfortable in a fast-paced environment with high levels of autonomy
- Confident working cross-functionally and aligning stakeholders across the business
This is a fantastic opportunity to step into a newly created, high-impact role within a top-tier branded business, taking the lead on two of the most influential retail customers in the UK.
If the role and responsibilities sound like a good fit for you, then I'd love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with or click "Apply Now" to be considered for this vacancy:
Call: 020 7871 8000
Email: will.cattell@advocate-group.co.uk
Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Senior National Account Manager employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager
✨Tip Number 1
Network within the drinks industry to connect with professionals who can provide insights or referrals. Attend industry events, trade shows, or webinars to meet potential contacts and learn more about the latest trends in the On Trade channel.
✨Tip Number 2
Research the specific wine brands and portfolios of the company you're applying to. Understanding their products and market positioning will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in managing national accounts, particularly in the On Trade sector. Be ready to share specific examples of how you've driven growth and built relationships with key stakeholders.
✨Tip Number 4
Familiarise yourself with the latest trends and challenges in the beverage industry, especially regarding the On Trade channel. Being knowledgeable about current market dynamics will position you as a well-informed candidate who can contribute valuable insights.
We think you need these skills to ace Senior National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the drinks industry, particularly with National Accounts. Emphasise your track record in managing relationships and achieving sales targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the drinks industry and detail how your skills align with the responsibilities of the Senior National Account Manager role. Mention specific achievements that demonstrate your negotiation and influencing skills.
Showcase Relevant Experience: When detailing your work history, focus on roles where you managed On Trade customers or similar accounts. Use metrics to quantify your success, such as sales growth percentages or successful promotional campaigns.
Prepare for Potential Questions: Anticipate questions related to strategic management and problem-solving in the On Trade channel. Be ready to discuss how you've driven brand agendas and collaborated cross-functionally in previous roles.
How to prepare for a job interview at Advocate Group
✨Know Your Wine
As a Senior National Account Manager in the wine industry, it's crucial to have a solid understanding of different wine categories and brands. Brush up on your wine knowledge, including trends and consumer preferences, to impress during the interview.
✨Demonstrate Strategic Thinking
Prepare to discuss how you've successfully implemented long-term business plans in previous roles. Be ready to share specific examples of how you managed key accounts and drove growth through strategic initiatives.
✨Showcase Your Negotiation Skills
Since negotiation is a key part of this role, come prepared with examples of successful negotiations you've conducted. Highlight your ability to influence stakeholders and achieve mutually beneficial outcomes.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with marketing and sales teams. Be ready to discuss how you've collaborated with other departments in the past to ensure promotional initiatives are effectively communicated and executed.
