Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting marketing activations in the vibrant On-Trade sector.
- Company: Join Suntory Global Spirits, a premium spirits leader with a rich heritage and inclusive culture.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Make your mark in a growing business while collaborating with top customers and brands.
- Qualifications: Experience in FMCG marketing, especially within the drinks industry, is essential.
- Other info: Be part of a diverse team that values creativity and excellence.
The predicted salary is between 36000 - 60000 £ per year.
The Advocate Group are exclusively partnering with Suntory Global Spirits to support the growth of their new Commercial Marketing function.
About Suntory Global Spirits: Suntory Global Spirits is a world leader in premium spirits. With a clear vision and strategy, a world-class portfolio of brands, and an inclusive, engaging culture, the business is growing its global footprint! They are a company rooted in two centuries of family heritage with a rich interplay of diverse cultures. Combining the new with the familiar, they encourage their people to inspire brilliance, to push boundaries, to pursue excellence and quality at every step.
About the role: As Senior Customer Marketing Executive for National On-Trade, you will be responsible for delivering and executing activations in this channel to drive growth and brand awareness with customers such as Caprice Holdings, Youngs, Mitchells & Butlers and more!
Key Responsibilities:- Coordinate and deliver activations aligned with channel plans.
- Implement the Customer Marketing Strategy in On Trade accounts.
- Partner with customers to enhance brand value and performance.
- Collaborate with marketing and sales on partnerships and activations.
- Support the activation calendar around key brand moments.
- Manage innovation launch plans in the On Trade.
- Monitor KPIs, optimize campaigns, and ensure clear ROI.
- Collect activation insights and report to the Insights & Reporting Manager.
- Research and share competitor insights and best practices.
- Contribute to brand planning and strategy to drive growth.
- Experience in Customer/Trade/Shopper Marketing within an FMCG environment (Drinks Industry preferred).
- Demonstrable experience of planning and delivering activations in a range of customers, ensuring the needs of the business and the needs of the customer are met.
- Knowledge of UK On trade landscape, specifically in the London area.
- Ability to understand and utilise category insights to inform activation plans.
- Passion for the world of spirits, an interest to join a growing business & the desire to make your mark!
Get in touch with Erin at the Advocate Group or APPLY NOW to be considered for this exciting vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Food and Beverage Services, Food and Beverage Manufacturing, and Beverage Manufacturing
Senior Commercial Marketing Executive - On-Trade employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Marketing Executive - On-Trade
✨Tip Number 1
Familiarise yourself with Suntory Global Spirits' brand portfolio and their recent marketing campaigns. Understanding their products and how they position themselves in the market will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 2
Network with professionals in the FMCG and drinks industry, especially those who have experience in on-trade marketing. Attend industry events or join relevant online forums to gain insights and potentially get referrals that could boost your application.
✨Tip Number 3
Stay updated on the latest trends in the UK on-trade landscape, particularly in London. Being knowledgeable about current consumer behaviours and competitor strategies will allow you to speak confidently about how you can contribute to Suntory's growth.
✨Tip Number 4
Prepare specific examples of past activations you've delivered in similar roles. Highlighting measurable outcomes and how you collaborated with customers will showcase your ability to drive brand awareness and performance effectively.
We think you need these skills to ace Senior Commercial Marketing Executive - On-Trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer/Trade/Shopper Marketing, especially within the FMCG sector. Emphasise any specific achievements related to activations and brand growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the spirits industry and your understanding of the UK On-Trade landscape. Mention how your skills align with the responsibilities outlined in the job description.
Highlight Relevant Experience: In your application, focus on your demonstrable experience in planning and delivering activations. Provide examples of successful campaigns you've managed and how they met both business and customer needs.
Showcase Your Insights: Discuss your ability to gather and utilise category insights in your application. Mention any experience you have in monitoring KPIs and optimising campaigns to ensure clear ROI, as this is crucial for the role.
How to prepare for a job interview at Advocate Group
✨Know Your Brands
Familiarise yourself with Suntory's portfolio of brands. Understand their unique selling points and how they fit into the market. This knowledge will help you demonstrate your passion for the spirits industry and show that you're ready to contribute to brand growth.
✨Understand the On-Trade Landscape
Research the UK On-Trade landscape, especially in London. Be prepared to discuss key players like Caprice Holdings and Mitchells & Butlers, and how your experience aligns with their needs. This will showcase your understanding of the market and your ability to drive activations effectively.
✨Showcase Your Activation Experience
Prepare examples of past activations you've planned and delivered. Highlight how you met both business and customer needs, and be ready to discuss the outcomes. This will illustrate your capability to execute the Customer Marketing Strategy successfully.
✨Demonstrate Analytical Skills
Be ready to talk about how you've monitored KPIs and optimised campaigns in previous roles. Discuss any insights you've gathered and how they've informed your strategies. This will show your analytical mindset and your commitment to achieving clear ROI.
