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- Tasks: Lead category management and drive commercial growth through data analysis and customer insights.
- Company: Join a globally respected premium drinks company with a strong brand portfolio.
- Benefits: Enjoy flexible working arrangements and a supportive team environment.
- Why this job: Be the voice of the customer and influence high-profile retail accounts in a dynamic industry.
- Qualifications: FMCG experience with strong analytical skills and familiarity with loyalty data required.
- Other info: This is a maternity cover contract, offering exposure to senior stakeholders.
The predicted salary is between 43200 - 72000 £ per year.
The Advocate Group is proud to be partnering with a leading name in the drinks industry in their search for a Senior Category Manager to join their commercial team on a maternity cover contract. A globally respected, premium drinks company with an impressive brand portfolio.
Strong partnerships across the UK and European retail landscape. Driven by insight-led, customer-first strategies that fuel long-term commercial growth.
- Act as the voice of the customer and shopper internally, challenging and influencing to drive stronger commercial outcomes.
- Identify growth opportunities and gaps across accounts, and collaborate with Sales & Marketing to act on them.
- Support the creation of annual customer business plans and track NPD performance.
- Manage relationships with retailer data agencies (e.g. Nectar360), and lead analysis using Kantar, Nielsen, and loyalty data.
- FMCG experience, with direct and independent work with Top 4 UK Grocery accounts.
- Confident using loyalty data with strong analytical skills and the ability to turn data into compelling, visual narratives.
Work with one of the most recognised names in premium beverages. Strong exposure to senior commercial stakeholders and high-profile retail accounts. Office-based role with flexible working arrangements and a supportive team environment.
Senior Category Manager (Contract) employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Category Manager (Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in the drinks industry, especially within FMCG. Understanding current market dynamics and consumer preferences will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those who have experience with top UK grocery accounts. Building relationships can provide valuable insights and potentially lead to referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analytics to drive commercial outcomes in previous roles. Being able to articulate your experience with tools like Kantar and Nielsen will demonstrate your expertise.
✨Tip Number 4
Research the company’s brand portfolio and recent initiatives. Showing that you understand their products and strategies will set you apart and highlight your genuine interest in the position.
We think you need these skills to ace Senior Category Manager (Contract)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and required skills for the Senior Category Manager position. Tailor your application to highlight your relevant experience in FMCG and working with top UK grocery accounts.
Highlight Analytical Skills: Emphasise your strong analytical skills in your CV and cover letter. Provide specific examples of how you've used data from sources like Kantar or Nielsen to drive commercial outcomes and support business decisions.
Showcase Collaboration Experience: Demonstrate your ability to work collaboratively with Sales and Marketing teams. Include examples of how you've identified growth opportunities and contributed to customer business plans in previous roles.
Craft a Compelling Cover Letter: Write a tailored cover letter that not only reflects your passion for the drinks industry but also addresses how you can act as the voice of the customer and shopper. Make sure to connect your past experiences with the expectations outlined in the job description.
How to prepare for a job interview at Advocate Group
✨Know Your Data
As a Senior Category Manager, you'll need to demonstrate strong analytical skills. Familiarise yourself with Kantar, Nielsen, and loyalty data before the interview. Be prepared to discuss how you've used data to drive commercial outcomes in your previous roles.
✨Showcase Your FMCG Experience
Highlight your experience in the FMCG sector, especially with Top 4 UK Grocery accounts. Prepare examples of how you've successfully managed relationships and identified growth opportunities in similar environments.
✨Understand Customer-Centric Strategies
The role requires a customer-first approach. Be ready to discuss how you've acted as the voice of the customer in past positions. Share specific instances where your insights led to improved commercial results.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in previous roles and how you overcame them, particularly in relation to creating business plans or tracking NPD performance.
