Senior Brand Manager

Senior Brand Manager

St Albans Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive brand strategies and execute innovative consumer activation plans.
  • Company: Join a rapidly growing disruptor brand backed by a major FMCG powerhouse.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
  • Why this job: Be the face of a beloved brand and make a real impact on families.
  • Qualifications: Experience in brand management with strong strategic and analytical skills.
  • Other info: Collaborative culture with a focus on innovation and creativity.

The predicted salary is between 43200 - 72000 £ per year.

Would you like to drive a disruptive brand backed by a major FMCG powerhouse? We are working with a disruptor brand that has significant backing and is already becoming a favourite household brand. Known for innovation, quality, and consumer satisfaction, the company is rapidly growing.

We are looking to recruit a dynamic and passionate Brand Manager to join their team. Reporting to the Marketing Director, this role is crucial for executing brand strategies to enhance household penetration and establish the brand as a favourite among families and little ones.

Key Responsibilities:

  • Develop and execute top-notch consumer activation plans.
  • Ensure all activities align with brand strategies and contribute to the overall plan’s success.
  • Evaluate implemented strategies for effectiveness and adjust as needed.
  • Own content development and community management, serving as the face of the brand.
  • Build relationships with influencers and brand partners to expand the brand’s reach.
  • Implement engaging online community activities to connect with the target audience.
  • Continuously analyse portfolio performance to stay ahead of the competition.
  • Identify growth opportunities and areas for improvement within the product portfolio.
  • Collaborate with cross-functional teams to maintain a competitive edge in the market.
  • Drive annual new product launches from concept to evaluation.
  • Develop comprehensive go-to-market plans, including sell-ins, packaging design, and communication launch plans.
  • Collaborate with product development, sales, and category teams for seamless execution and market success.
  • Stay abreast of relevant innovation and consumer insights.
  • Regularly review portfolio performance and make strategic adjustments to keep the brand ahead of the competition.
  • Proactively seek growth and improvement opportunities based on market trends and consumer behaviour.

About You:

  • Proven experience in brand management, preferably in a consumer goods or FMCG setting.
  • Strong strategic thinking and analytical skills.
  • Excellent project management and communication skills.
  • Ability to work collaboratively in a cross-functional team.
  • Passion for innovation, creativity, and building strong brand connections.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Senior Brand Manager employer: Advocate Group

Join a rapidly growing disruptor brand within a major FMCG powerhouse, where innovation and consumer satisfaction are at the forefront of our mission. We foster a dynamic work culture that encourages creativity and collaboration, offering ample opportunities for professional growth and development. With a focus on building strong brand connections and engaging with our community, this role provides a unique chance to make a meaningful impact in the lives of families and little ones.
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Contact Detail:

Advocate Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Brand Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Senior Brand Manager role.

✨Tip Number 2

Show off your skills! Create a portfolio showcasing your past brand management successes. Use real examples of campaigns you've executed and the impact they had. This will help you stand out when you get that interview.

✨Tip Number 3

Prepare for the interview by researching the company and its brand. Understand their values, target audience, and recent campaigns. This will show you're genuinely interested and ready to contribute to their growth.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re here to help you every step of the way in your job search journey.

We think you need these skills to ace Senior Brand Manager

Brand Management
Consumer Activation
Strategic Thinking
Analytical Skills
Project Management
Communication Skills
Cross-Functional Collaboration
Innovation
Creativity
Content Development
Community Management
Market Analysis
Relationship Building
Go-to-Market Planning
Product Launch Management

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for brand management shine through! We want to see how your passion aligns with our innovative and consumer-focused approach.

Tailor Your Experience: Make sure to highlight your relevant experience in FMCG or consumer goods. We love seeing how your past roles have prepared you for this dynamic position, so don’t hold back!

Be Strategic: Use strategic language that reflects the job description. We’re looking for someone who can think critically about brand strategies, so show us your analytical skills in your application.

Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.

How to prepare for a job interview at Advocate Group

✨Know the Brand Inside Out

Before your interview, dive deep into the brand's history, values, and recent campaigns. Understanding what makes this disruptor brand tick will not only impress the interviewers but also help you align your ideas with their vision.

✨Showcase Your Strategic Thinking

Prepare to discuss specific examples of how you've developed and executed successful brand strategies in the past. Highlight your analytical skills by sharing how you've evaluated and adjusted strategies based on performance metrics.

✨Demonstrate Collaboration Skills

Since this role involves working with cross-functional teams, be ready to share experiences where you've successfully collaborated with others. Emphasise your communication skills and how you’ve built relationships with influencers or partners to enhance brand reach.

✨Stay Ahead of Trends

Research current trends in the FMCG sector and be prepared to discuss how these could impact the brand. Showing that you’re proactive about market insights will demonstrate your passion for innovation and your commitment to keeping the brand competitive.

Senior Brand Manager
Advocate Group
Location: St Albans
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