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- Tasks: Lead UK brand and marketing activities for a prestigious wine family.
- Company: Join Famille Perrin, a globally admired premium wine group.
- Benefits: Remote work, creative freedom, and the chance to shape iconic brands.
- Why this job: Make a real impact in a dynamic, entrepreneurial environment.
- Qualifications: Experience in marketing, particularly within wine or premium lifestyle brands.
- Other info: Exciting growth phase with opportunities for creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Remote (UK-based) – occasional travel to France
Do you want to shape the UK presence of one of the world’s most admired premium wine families? Are you an independent, commercially minded marketer ready to build something from the ground up? The Advocate Group is proud to be partnering with Famille Perrin – the fifth-generation French wine group behind La Vieille Ferme, Miraval and Château de Beaucastel. With over a century of heritage and a portfolio recognised globally, the UK business is entering an exciting phase of growth, and this newly created role offers the chance to shape how these iconic brands are brought to life across the market.
The Role
- Lead all UK brand and marketing activity across the full Famille Perrin portfolio.
- Develop and execute tailored UK brand plans, working closely with the French marketing team to align global vision with local activation.
- Manage campaigns, events, and activations – from premium on-trade experiences to consumer and experiential campaigns.
- Oversee marketing budgets, agency relationships, and day-to-day delivery with a hands-on, creative approach.
- Bring fresh ideas, drive consistency, and help build a more structured, long-term marketing function for future growth.
About You
- Experienced, confident marketer with a background in wine, drinks, or premium lifestyle brands.
- Creative and commercially astute, with a strong understanding of UK market dynamics.
- Independent and proactive – thrives in a lean, entrepreneurial setup where you can make a real impact.
- Passionate about storytelling, craftsmanship, and building brands with authenticity and heritage.
If you’re excited by the idea of creating something new and helping a globally respected family brand write its next UK chapter, we’d love to hear from you.
Senior Brand Manager employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the wine and premium lifestyle sectors. Attend industry events or join online forums to connect with potential employers and get insider info on job openings.
✨Tip Number 2
Show off your creativity! When you land an interview, be ready to share innovative ideas for brand campaigns. Think about how you can bring Famille Perrin's heritage to life in the UK market.
✨Tip Number 3
Be proactive! If you see a gap in the market or a way to enhance their brand presence, don’t hesitate to mention it during your discussions. This shows you're not just a follower but a leader ready to make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re here to help you every step of the way, so don’t hesitate to reach out if you have questions.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the wine industry shine through. We want to see your passion for storytelling and craftsmanship, so share why you’re excited about working with iconic brands like Famille Perrin.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially within the wine or premium lifestyle sectors. We’re looking for someone who understands UK market dynamics, so connect your past roles to what we’re doing at Famille Perrin.
Be Creative: This role is all about fresh ideas and creativity! Use your application to showcase your innovative thinking. Whether it’s a unique campaign idea or a fresh approach to brand management, we want to see how you can bring something new to the table.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Famille Perrin's portfolio. Familiarise yourself with their key products like La Vieille Ferme and Miraval. Understanding their heritage and unique selling points will help you demonstrate your passion for the brand and how you can contribute to its growth in the UK market.
✨Showcase Your Creative Side
Prepare to discuss innovative marketing strategies you've implemented in the past. Think about how you can bring fresh ideas to the table for campaigns and events. Be ready to share examples of how you've successfully engaged consumers and built brand loyalty in previous roles.
✨Align with Their Vision
Research the global vision of Famille Perrin and think about how you can align local UK brand plans with it. During the interview, express your understanding of the UK market dynamics and how you can tailor their global strategies to resonate with local consumers.
✨Be Proactive and Independent
This role requires a hands-on approach, so be prepared to discuss how you've thrived in entrepreneurial environments. Share examples of how you've taken initiative in past roles, managed budgets, and built relationships with agencies to deliver successful marketing campaigns.
