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- Tasks: Lead brand strategy and inspire teams to drive global campaigns for premium spirits.
- Company: Join a fast-growing, family-owned spirits producer with exciting expansion plans.
- Benefits: Creative environment, career growth opportunities, and the chance to make an impact.
- Why this job: Shape the future of globally recognised brands and unleash your creativity.
- Qualifications: Experience in brand management, especially in premium spirits or luxury FMCG.
- Other info: Collaborative culture that values originality and integrity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Remote (UK-based) – occasional travel to France
Do you want to shape the UK presence of one of the world’s most admired premium wine families?
Are you an independent, commercially minded marketer ready to build something from the ground up?
The Advocate Group is proud to be partnering with Famille Perrin – the fifth-generation French wine group behind La Vieille Ferme, Miraval and Château de Beaucastel. With over a century of heritage and a portfolio recognised globally, the UK business is entering an exciting phase of growth, and this newly created role offers the chance to shape how these iconic brands are brought to life across the market.
The Role
- Lead all UK brand and marketing activity across the full Famille Perrin portfolio.
- Develop and execute tailored UK brand plans, working closely with the French marketing team to align global vision with local activation.
- Manage campaigns, events, and activations – from premium on-trade experiences to consumer and experiential campaigns.
- Oversee marketing budgets, agency relationships, and day-to-day delivery with a hands‑on, creative approach.
- Bring fresh ideas, drive consistency, and help build a more structured, long‑term marketing function for future growth.
About You
- Experienced, confident marketer with a background in wine, drinks, or premium lifestyle brands.
- Creative and commercially astute, with a strong understanding of UK market dynamics.
- Independent and proactive – thrives in a lean, entrepreneurial setup where you can make a real impact.
- Passionate about storytelling, craftsmanship, and building brands with authenticity and heritage.
If you’re excited by the idea of creating something new and helping a globally respected family brand write its next UK chapter, we’d love to hear from you.
Advocate Group is the sole and exclusive talent partner for Famille Perrin UK. All direct or third party applicants will be forwarded to Advocate Group for processing.
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.
Email: emma.cuffe@advocate-group.co.uk
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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Senior Brand Manager employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the company you're eyeing. A friendly chat can open doors and give you insider info that could set you apart.
✨Tip Number 2
Show off your personality! When you get the chance to meet or chat with potential employers, let your passion for brand management shine through. They want to see the real you and how you fit into their creative culture.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your experience but also your ideas for their brands. Think about how you can contribute to their growth and be prepared to share your vision.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you note. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to reiterate your interest in the role!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. Share specific examples of how you've successfully managed brands in the past, especially in the premium spirits or luxury FMCG sectors. We want to see your creativity and strategic thinking in action!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with global campaigns and cross-functional teams, as these are key aspects of the job. We love seeing candidates who take the time to align their skills with what we're looking for!
Be Authentic: Don't be afraid to let your personality come through in your application. We value originality and integrity, so share your unique perspective on brand storytelling and consumer engagement. This is your chance to stand out from the crowd!
Apply Through Our Website: For the best chance of success, make sure you apply directly through our website. It streamlines the process and ensures your application gets to the right people quickly. Plus, it shows us you're serious about joining our creative team!
How to prepare for a job interview at Advocate Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their unique selling points, target audiences, and current market positioning. This knowledge will help you articulate how you can enhance their storytelling and content strategies.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you've inspired cross-functional teams in the past. Share specific examples of successful campaigns or projects where your guidance made a difference, highlighting your ability to drive brand growth.
✨Demonstrate Commercial Acumen
Think about how you've translated brand strategies into tangible results before. Be ready to discuss metrics and outcomes from your previous roles, showcasing your commercially minded approach and how it aligns with the company's ambitious growth plans.
✨Embrace the Entrepreneurial Spirit
This role thrives in a fast-paced environment, so share experiences that reflect your proactive, hands-on approach. Discuss how you've navigated challenges and seized opportunities in previous positions, demonstrating your fit for their collaborative culture.
