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- Tasks: Lead sales strategy and build relationships with clients in the craft beer industry.
- Company: Join a fast-growing, innovative craft beer company known for its award-winning brews.
- Benefits: Enjoy a competitive salary, bonuses, travel allowance, and remote work flexibility.
- Why this job: Be part of a creative team pushing boundaries in craft beer while making a real impact.
- Qualifications: Passion for craft beer and proven experience in developing business relationships required.
- Other info: Autonomy in managing your own strategy and diary; perfect for self-starters!
The predicted salary is between 39000 - 52000 £ per year.
£45,000-£60,000 plus bonus and travel allowance
Remote / Field Based
We are delighted to be partnered with a craft beer company who specialise in creating innovative and flavourful beers, including award-winning sours, stouts, lagers, and IPAs. The flavoured category is a massively growing area within Craft Beer and the business are constantly pushing the boundaries of traditional brewing, emphasising creativity and quality.
This fast-growing, independent business has seen consistent year-on-year growth, expanded production capacity by 300%, and built a loyal following across the UK and beyond. There is also forwarding plans to expand the innovative product range beyond the Craft Beer category.
As they enter their next phase of growth, they are seeking a Sales Manager to take the reins on commercial strategy and execution. This role is critical in expanding the Brand’s presence and building lasting relationships with new clients across multiple channels.
Key Responsibilities:- Identify and target new business opportunities within Off Trade, On Trade, Wholesale and D2C to achieve sales growth.
- Management of wholesalers, selling the brand story and ensuring they are pushing visibility and USPs.
- Develop and implement strategic sales plans to meet and exceed targets.
- Present and promote product range to prospective clients, highlighting unique selling points and benefits.
- Act as a passionate brand ambassador at events, meetings, and across digital platforms.
- Collaborate with marketing to ensure aligned promotional activity and brand storytelling.
- Provide regular reporting on pipeline, performance, and growth opportunities.
- A genuine thirst for all things Craft Beer.
- Solid track record of developing new business relationships and maximising opportunities with existing customers.
- Self-starter with a proactive mindset and excellent time management.
- A willingness to roll sleeves up and support across all areas of an SME when needed.
- Effective time management and planning – you’ll have the autonomy to manage your own diary and strategy.
Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered for this vacancy.
Call: 020 7871 8000
Email: kayleigh.norcross@advocate-group.co.uk
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Sales Manager employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager
✨Tip Number 1
Familiarise yourself with the craft beer industry and the specific company you're applying to. Understanding their unique selling points and product range will help you articulate how you can contribute to their growth during interviews.
✨Tip Number 2
Network within the craft beer community. Attend industry events, tastings, or trade shows to meet potential colleagues and clients. Building relationships in advance can give you a leg up when it comes to securing the role.
✨Tip Number 3
Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've developed new business relationships and maximised opportunities, as this will demonstrate your capability to drive sales growth.
✨Tip Number 4
Show your passion for craft beer during the interview process. Whether it's discussing your favourite brews or trends in the industry, conveying genuine enthusiasm can set you apart from other candidates.
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and the craft beer industry. Emphasise your achievements in developing new business relationships and any specific results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for craft beer and your understanding of the brand's unique selling points. Mention how your skills align with the responsibilities outlined in the job description.
Highlight Relevant Skills: In your application, focus on skills such as strategic planning, time management, and relationship building. Provide examples of how you've successfully used these skills in previous roles.
Review and Proofread: Before submitting your application, double-check for any spelling or grammatical errors. Ensure that all information is accurate and that your application reflects your best self.
How to prepare for a job interview at Advocate Group
✨Know Your Craft Beer
Make sure you have a solid understanding of craft beer, especially the company's unique offerings. Be prepared to discuss your favourite styles and how they align with the brand's innovative approach.
✨Demonstrate Your Sales Success
Come ready to share specific examples of how you've successfully developed new business relationships in the past. Highlight any strategies you've implemented that led to significant sales growth.
✨Show Your Proactive Mindset
Emphasise your self-starter attitude by discussing times when you've taken initiative in previous roles. This will show that you're not just waiting for opportunities but actively seeking them out.
✨Align with Their Brand Story
Familiarise yourself with the company's brand story and values. Be prepared to discuss how you can act as a brand ambassador and contribute to their marketing efforts during events and promotions.
