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- Tasks: Lead sales for a premium drinks brand across Scotland's On Trade channel.
- Company: Join a respected drinks brand known for quality and innovation.
- Benefits: Enjoy a competitive salary, bonus, and car allowance with a collaborative team.
- Why this job: Make a real impact in a fast-paced environment where your ideas matter.
- Qualifications: Experience in On Trade sales and strong customer relationship skills required.
- Other info: This is a field-based role ideal for those based in Glasgow or Edinburgh.
The predicted salary is between 28800 - 42000 £ per year.
Direct message the job poster from Advocate Group
FMCG Talent Acquisition | Head of Drinks | Providing Top Talent into Drinks Organisations | WSET Level 2 Qualified
Regional Sales Manager – Scotland
Drinks Industry | Field Based (Scotland) | Competitive Salary + Bonus + Car Allowance
Are you an ambitious commercial operator with a passion for driving growth across the On Trade channel? Are you ready to take ownership of key regional accounts across Scotland for a premium drinks brand that blends heritage with innovation?
We’re working with a standout brand in the drinks industry that’s known for their quality, craft, and long-standing reputation. They’re now looking to appoint a Regional Sales Manager to lead the commercial agenda across a portfolio of regionals, mid-size nationals, and HORECA customers across Scotland. This is a highly autonomous, field-based role with the chance to make a real commercial impact.
The Role
As Regional Sales Manager, you’ll drive distribution, visibility, and activation across key accounts in the Scottish On Trade channel. Reporting into the National Sales Manager, you’ll be responsible for:
- Executing the agreed On Trade strategy and delivering budget performance
- Developing and managing customer investment and promotional plans
- Building strong trading relationships across the customer base
- Leading customer meetings and presenting brand initiatives
- Supporting the development of customer-specific activations and category management
- Monitoring account performance and evolving your plans accordingly
- Ensuring ROI on investment with a focus on data-led decision making and forecasting accuracy
About You
We’re looking for someone who thrives in a fast-paced, customer-facing sales environment and is comfortable with full account ownership. Ideally, you’ll bring:
- A strong track record in On Trade sales
- Regional or national account management experience
- Commercial acumen and confidence with numbers
- Excellent customer relationship skills and a solutions-focused mindset
- Ideally based in Glasgow or Edinburgh and comfortable with regular travel
Why Join?
This is a fantastic opportunity to join a premium, values-led business with a respected portfolio. You’ll be joining a collaborative and high-performing team where your voice is heard and your contribution truly matters.
If you’re looking to join a business with energy, ambition, and a genuine team spirit, this could be your next move.
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.
Call: 020 7871 8000
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
-
Industries
Beverage Manufacturing, Wholesale Alcoholic Beverages, and Food and Beverage Manufacturing
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Regional Sales Manager - Scotland employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Manager - Scotland
✨Tip Number 1
Network with professionals in the drinks industry, especially those who are already working in On Trade sales. Attend industry events or join relevant online forums to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific brands and products of the company you're applying to. Understanding their heritage and innovation will help you articulate how you can contribute to their growth during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in account management and how you've driven growth in similar roles. Use specific examples that highlight your commercial acumen and relationship-building skills.
✨Tip Number 4
Research the key accounts and competitors in the Scottish On Trade channel. Being knowledgeable about the market landscape will demonstrate your commitment and readiness to take ownership of the role.
We think you need these skills to ace Regional Sales Manager - Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in On Trade sales and account management. Use specific examples that demonstrate your commercial acumen and customer relationship skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your understanding of the role. Mention how your background aligns with the company's values and the specific requirements of the Regional Sales Manager position.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements from previous roles. For instance, mention any successful strategies you implemented that led to increased sales or improved customer relationships.
Showcase Your Knowledge: Demonstrate your knowledge of the drinks market and the specific brand you are applying to represent. This could involve mentioning recent trends or challenges in the industry and how you would address them in your role.
How to prepare for a job interview at Advocate Group
✨Know Your Numbers
As a Regional Sales Manager, you'll need to demonstrate your commercial acumen. Be prepared to discuss sales figures, market trends, and how you've used data to drive decisions in previous roles.
✨Showcase Your Relationship Skills
Building strong trading relationships is key in this role. Prepare examples of how you've successfully managed customer relationships and resolved conflicts in the past.
✨Understand the Brand
Research the drinks brand thoroughly. Understand their heritage, values, and product range. This will help you align your answers with their mission and show genuine interest during the interview.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in account management and how you overcame them, particularly in the On Trade channel.
