Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and build relationships in the drinks industry across South Wales, Hereford & Gloucester.
- Company: Join a pioneering cider company leading the market with innovative products.
- Benefits: Enjoy a competitive salary, car allowance, bonuses, and flexible working options.
- Why this job: Be part of a dynamic team making an impact in the On Trade market.
- Qualifications: Experience in sales, strong interpersonal skills, and a results-driven mindset required.
- Other info: Work independently while collaborating with a supportive team in a vibrant industry.
The predicted salary is between 24000 - 40000 ÂŁ per year.
Field Based – South Wales, Hereford & Gloucester
Up to ÂŁ40,000 base salary + car allowance + bonus
Are you an experienced Sales professional with a passion for the drinks industry? Do you have a proven track record in acquiring new business and managing relationships within the On Trade market? If you’re ready to join a leading cider company at the forefront of the industry, we want to hear from you!
We are currently representing a dynamic and innovative cider company that is a true pioneer within the market. We are looking for a Regional Account Manager to focus on expanding the company’s presence by building relationships with pub groups and wholesalers, while continuing to drive sales with existing customers.
Key Responsibilities:- Promote the company's products to On-Trade customers within a designated geographic region.
- Manage and achieve sales targets across regional routes to market.
- Collaborate with business unit and national account managers to foster relationships with key senior and regional personnel within national routes to market.
- Identify and pursue opportunities to onboard new outlet stockists for the company’s portfolio.
- Build and maintain strong relationships with field sales teams in the region to enhance the company’s visibility and presence.
- Ensure that routes to market and outlets are equipped with the necessary tools, materials, and displays to properly showcase and serve the company’s products.
- Maintain and update the company’s CRM database to ensure accurate and current knowledge of brand distribution across outlets.
- Oversee relationships with smaller, directly supplied customers, including independent outlets, within the assigned area.
- Prior experience in a related industry.
- Strong understanding of the current market trends.
- Results-oriented with a proven track record of achieving goals.
- Confident and approachable with strong interpersonal skills.
- Proficient in using Microsoft Office and comfortable with basic computer applications.
- Able to identify and capitalise on business growth opportunities.
- Positive, proactive attitude with a solutions-focused mindset.
- Excellent communication skills, both written and verbal.
- Ability to establish and maintain strong relationships with both internal teams and external partners.
- Capable of working effectively under pressure and managing tight deadlines.
- Ability to work independently as well as part of a collaborative team.
- Must reside within the designated geographic area for the role.
If this role sounds like it’s a good fit for you – then I’d love to speak to you! Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.
Call: 02078718000
Email: evie.coates@advocate-group.co.uk
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Account Manager (Hereford)
✨Tip Number 1
Network within the drinks industry, especially with professionals who have experience in the On Trade market. Attend industry events or local trade shows to meet potential contacts and learn more about the latest trends.
✨Tip Number 2
Research the cider company thoroughly. Understand their product range, market position, and recent developments. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully built relationships and driven sales in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Tip Number 4
Familiarise yourself with the company's CRM tools and sales strategies. Being able to discuss how you would utilise these tools to manage customer relationships and track sales performance can set you apart from other candidates.
We think you need these skills to ace Regional Account Manager (Hereford)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in sales, particularly within the drinks industry. Emphasise your track record of acquiring new business and managing relationships in the On Trade market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your understanding of current market trends. Mention specific achievements that demonstrate your results-oriented approach and ability to meet sales targets.
Highlight Key Skills: In your application, emphasise your strong interpersonal skills, proficiency in Microsoft Office, and ability to work under pressure. These are crucial for the Regional Account Manager role.
Showcase Relationship Management: Provide examples of how you have successfully built and maintained relationships with clients or partners in previous roles. This will demonstrate your capability to enhance the company’s visibility and presence in the market.
How to prepare for a job interview at Advocate Group
✨Know Your Products Inside Out
As a Regional Account Manager in the drinks industry, it's crucial to have an in-depth understanding of the company's products. Be prepared to discuss the unique selling points of the cider range and how they stand out in the market.
✨Demonstrate Your Sales Success
Come armed with specific examples of your past sales achievements. Highlight how you acquired new business and managed relationships within the On Trade market, as this will showcase your ability to meet the role's key responsibilities.
✨Showcase Your Relationship-Building Skills
The role requires strong interpersonal skills, so be ready to discuss how you've built and maintained relationships with clients and partners in previous roles. Use anecdotes that illustrate your approach to fostering long-term connections.
✨Prepare for Market Trends Discussion
Stay updated on current market trends in the drinks industry, especially within the cider sector. Be prepared to discuss how these trends could impact the company's strategy and how you can leverage them to drive sales.
