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For Companies At a Glance
- Tasks: Promote brands, manage sales targets, and build relationships with customers.
- Company: The Advocate Group is a top recruitment partner in the FMCG sector.
- Benefits: Enjoy flexible working, competitive pay, and opportunities for growth.
- Why this job: Join a dynamic team and make a real impact in the market.
- Qualifications: Sales passion, Microsoft Office skills, and a full driving licence required.
- Other info: We celebrate diversity and welcome all qualified applicants.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking a dynamic and results-driven Regional Account Manager to join their On Trade Sales Team in the East Midlands. This role is responsible for promoting our client's brands to On Trade customers, managing sales targets, and building strong relationships within the regional routes to market.
As the Regional Account Manager, you will:
- Manage existing accounts and actively seek new opportunities.
- Ensure that all outlets have the necessary equipment and materials to serve the brand's products to the highest standard.
- Achieve sales volume, revenue, and profit targets for regional customers.
- Build and maintain relationships with existing customers, ensuring the brand's presence and distribution.
- Identify opportunities to expand brand distribution and secure new outlet stockists.
- Ensure proper brand visibility through POS materials, glassware, and tap badges.
- Accurately record customer interactions and update the CRM database.
- Support smaller, directly supplied customers, including independent Off Trade outlets.
- Work with customers to develop appropriate price structures, promotions, and new brands.
- Take a category-led approach to sales, ensuring the right brand is in the right geography and outlet.
Requirements:
- Computer literate and proficient in Microsoft Office.
- Full driving licence.
- Ability to identify and deliver incremental business opportunities.
If you are passionate about sales and have the skills required, we would love to hear from you!
Regional Account Manager - Field based employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Account Manager - Field based
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in On Trade sales. Attend industry events or local meetups to connect with potential colleagues and learn more about the market.
✨Tip Number 2
Familiarise yourself with the brands and products that our client represents. Understanding their unique selling points and market positioning will help you engage effectively during interviews.
✨Tip Number 3
Prepare to discuss your previous sales achievements and how you've built relationships with clients. Be ready to share specific examples of how you've met or exceeded sales targets in past roles.
✨Tip Number 4
Showcase your knowledge of CRM systems and how you've used them to manage customer interactions. Highlighting your organisational skills will demonstrate your ability to keep track of accounts effectively.
We think you need these skills to ace Regional Account Manager - Field based
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and account management. Focus on achievements that demonstrate your ability to meet sales targets and build customer relationships, as these are key aspects of the Regional Account Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and your understanding of the On Trade market. Mention specific examples of how you've successfully managed accounts or expanded brand distribution in previous roles.
Highlight Relevant Skills: Emphasise your computer literacy and proficiency in Microsoft Office, as well as your ability to use CRM systems effectively. These skills are crucial for accurately recording customer interactions and managing sales data.
Showcase Your Driving Licence: Since this is a field-based position, make sure to mention your full driving licence in your application. This demonstrates your readiness to travel and manage accounts across the East Midlands region.
How to prepare for a job interview at Advocate Group
✨Know Your Brands
Familiarise yourself with the brands you'll be promoting. Understand their unique selling points and how they fit into the market. This knowledge will help you demonstrate your passion and ability to represent the brand effectively.
✨Demonstrate Relationship Building Skills
Prepare examples of how you've successfully built and maintained relationships in previous roles. Highlight your ability to connect with customers and understand their needs, as this is crucial for a Regional Account Manager.
✨Showcase Your Sales Achievements
Be ready to discuss your past sales targets and how you achieved them. Use specific metrics to illustrate your success, as this will show your potential employer that you can deliver results.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific situations, such as managing difficult customers or identifying new business opportunities. Practising your responses will help you feel more confident during the interview.
