At a Glance
- Tasks: Lead brand storytelling and influencer partnerships to shape cultural presence.
- Company: Join a luxury house with a focus on creativity and innovation.
- Benefits: Exciting career growth, dynamic work environment, and the chance to influence trends.
- Other info: Passionate about social trends and brand storytelling? This is your chance!
- Why this job: Make an impact in the fashion world through engaging campaigns and collaborations.
- Qualifications: Experience in PR, influencer marketing, and strong communication skills required.
The predicted salary is between 40000 - 50000 € per year.
Would you like to join a luxury house where you’ll help shape the brand’s cultural presence and consumer influence? As the PR Manager, you will lead brand awareness and storytelling through impactful influencer partnerships, media relations, talent collaborations, and culturally relevant campaigns that drive engagement, desirability, and brand image.
The Role:
- Develop and execute influencer and PR strategies aligned to brand and commercial objectives.
- Build and manage relationships with influencers, creators, talent agencies, journalists, and media contacts.
- Lead influencer campaigns across paid and organic partnerships, from outreach and negotiation through to reporting and performance analysis.
- Manage PR gifting, seeding programmes, launch mailers, and outreach.
- Support new product launches with integrated influencer and press campaigns designed to drive awareness.
- Coordinate brand events, press previews, influencer experiences, and launch activations.
- Work closely with social, brand, ecommerce, and content teams to ensure campaign alignment across channels.
- Track and analyse campaign performance, including reach, engagement, earned media value, and ROI.
- Ensure all influencer and PR activity aligns with the brand tone of voice and positioning.
About You:
- Proven experience within influencer marketing, PR, brand communications, or talent partnerships, ideally within fashion, lifestyle, or consumer brands.
- Strong understanding of influencer culture across TikTok, Instagram, YouTube, and emerging platforms.
- Existing relationships with creators, media contacts, talent agencies, or fashion press are highly advantageous.
- Experience managing influencer campaigns, gifting programmes, and launch activations end-to-end.
- Commercially aware with an understanding of campaign performance metrics and ROI.
- Strong communication, relationship-building, and stakeholder management skills.
- Highly organised with the ability to manage multiple campaigns and deadlines simultaneously.
- Passionate about social trends, brand storytelling, and cultural moments.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
PR Manager employer: Advocate Group
At The Advocate Group, we pride ourselves on being a dynamic and inclusive employer that champions creativity and innovation in the luxury sector. Our collaborative work culture fosters personal and professional growth, offering employees the chance to engage with leading brands and influential figures in fashion and lifestyle. With a focus on meaningful campaigns and a commitment to diversity, we provide an exciting environment for PR professionals to thrive and make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships with influencers, journalists, and talent agencies can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. This is your chance to demonstrate how you can drive brand awareness and engagement through your unique approach.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in influencer culture and social media. Being able to discuss current trends during interviews will show you're passionate and in-the-know.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about the role and gives us a chance to get to know you better right from the start.
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for PR and influencer marketing shine through. We want to see that you’re genuinely excited about shaping brand narratives and engaging with cultural moments.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer marketing and PR. We’re looking for specific examples of campaigns you've managed or relationships you've built that align with the role. This helps us see how you fit into our world.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the PR Manager role. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Advocate Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding their tone of voice and cultural presence will help you align your answers with what they’re looking for.
✨Showcase Your Network
Be ready to discuss your existing relationships with influencers, media contacts, and talent agencies. Highlight specific examples of how these connections have benefited your previous campaigns, as this will demonstrate your value to the team.
✨Prepare for Scenario Questions
Think about potential challenges you might face in the role, such as managing multiple campaigns or handling a PR crisis. Prepare thoughtful responses that showcase your problem-solving skills and ability to stay organised under pressure.
✨Bring Data to the Table
Since the role involves tracking campaign performance, be prepared to discuss metrics from your past work. Share specific examples of how you measured success and adjusted strategies based on data, showing that you’re commercially aware and results-driven.
