The Advocate Group is representing a globally recognised luxury brand in the search for an exciting new vacancy for a PR & Engagement Manager to drive integrated, earned-first consumer engagement strategies across PR, influencer marketing, social content, experiential activations and earned media.
The role works cross-functionally across Brand, Go-To-Market, Trade Marketing, Online, CRM, Paid Media and Creative teams to deliver connected consumer experiences and ensure campaigns are executed consistently across all touchpoints.
Key responsibilities
- Execute PR, influencer and social-first campaign activations aligned to global and local strategy
- Translate global campaign toolkits into locally relevant consumer engagement moments across earned, owned and social channels
- Support the delivery of launch campaigns, brand moments and cultural activations that drive awareness, engagement and conversion
- Ensure all activity is aligned with brand positioning, visual identity and communication guidelines
- Coordinate influencer partnerships, gifting programmes, seeding and content approvals
- Support PR activity including launches, advocacy initiatives, press moments and media engagement
- Assist in the planning and delivery of experiential activations, events and consumer experiences
- Manage day-to-day coordination with agencies and external partners to support timely execution
- Support the creation, scheduling and amplification of social-first content across platforms
- Partner with Content, Paid Media and Online teams on integrated storytelling and campaign amplification
- Track campaign performance and support reporting with insights and optimisation recommendations
- Collaborate with Trade Marketing, Retail, CRM and Online teams to ensure consistent omnichannel execution
What you will need to be successful in this role
- Experience in PR, influencer marketing, social media, brand marketing or integrated communications
- Strong understanding of social platforms, influencer ecosystems and consumer trends
- Experience supporting integrated marketing or consumer engagement campaigns
- Strong organisational and project management skills with ability to manage multiple priorities
- Excellent communication and stakeholder management skills
- Ability to work collaboratively across cross-functional teams and external partners
- Commercial awareness and understanding of omnichannel consumer journeys
- Analytical mindset with ability to interpret campaign and engagement performance data
- Strong attention to detail and operational execution capability
If this sounds like the right fit for your next career move, I’d love to speak with you!
Or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy
