At a Glance
- Tasks: Manage and grow Grocery accounts while identifying upsell opportunities.
- Company: Join Tŷ Nant Water, a leading premium water company in the UK.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact in a fast-scaling organisation with a strong portfolio.
- Qualifications: Experience in managing national accounts in the drinks sector is essential.
- Other info: Be part of a diverse team committed to exceptional customer experiences.
The predicted salary is between 36000 - 60000 £ per year.
Join one of the UK’s most dynamic premium water companies. Tŷ Nant Water produces and distributes a portfolio of leading water brands across 4 production sites in England, Scotland and Wales — including Tŷ Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water. Together, these brands give Tŷ Nant one of the strongest and most versatile water portfolios in the UK.
The company supplies customers across retail, luxury hospitality, national hotel and QSR groups, wholesale and on-trade distribution, forecourts, travel-catering, NHS and emergency services, utilities, private label, and major leisure, sports and arena venues. Recognised in the Sunday Times 100 50 (2025), Tŷ Nant’s rapid expansion is driven by increasing customer numbers, entry into new sectors and a commitment to delivering an exceptional customer experience. This momentum is creating significant opportunities for talented people who want to make a meaningful impact in a fast-scaling organisation.
With natural sources in both England Wales and Scotland, the company manufactures across multiple formats — glass, PET, aluminium cans, aluminium bottles, Tetra Pak.
We’re now hiring a National Account Manager to retain, manage and strategically develop the company’s Grocery / Retail accounts. With a significant proportion of customers currently engaging with only part of the portfolio, the role focuses on broadening their range, strengthening multi-brand partnerships and increasing category visibility. You will identify trends, emerging opportunities and areas of untapped potential within each account, ensuring they are realised through thoughtful, long-term growth planning.
The role:
- Retain, manage and develop Grocery accounts across our trading areas.
- Identify upsell opportunities across the full portfolio.
- Seek to identify new retailers within the Grocery channel.
- Understand each account’s needs, gaps and purchasing behaviour to grow share and drive incremental revenue.
- Build strong, strategic relationships with buyers and key stakeholders across top customers.
- Deliver compelling brand storytelling that elevates the extensive Tŷ Nant portfolio.
About You:
- Proven experience managing national accounts within the drinks sector, with a strong understanding of how major customers buy, review and grow categories.
- A strong track record of strategic account development — broadening product ranges, increasing portfolio penetration and driving sustained year-on-year growth within existing customers.
- Commercially sharp, with excellent negotiation, forecasting and financial acumen, coupled with the ability to build trusted, long-term relationships at multiple stakeholder levels.
- A confident storyteller who can articulate premium brand values, influence customer perception and secure multi-brand opportunities across diverse account structures.
- Highly motivated by autonomy, responsibility and the opportunity to deliver measurable impact across high-value national accounts.
- Organised, analytical and forward-thinking, with the ability to identify trends, uncover untapped potential and translate insight into long-term, actionable growth plans.
Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered. We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.
National Account Manager - Grocery employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - Grocery
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research Tŷ Nant and its products thoroughly. Understand their brand values and be ready to discuss how you can contribute to their growth. Practice common interview questions and think about how your experience aligns with their needs.
✨Tip Number 3
Showcase your storytelling skills! When you get the chance to present yourself, make sure to weave in compelling narratives about your past successes. Highlight how you've driven growth and built relationships in previous roles, especially in the drinks sector.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Tŷ Nant. So, hit that 'Apply Now' button and let’s get you started on this exciting journey!
We think you need these skills to ace National Account Manager - Grocery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of National Account Manager. Highlight your experience in managing national accounts within the drinks sector and showcase your strategic account development skills.
Craft a Compelling Cover Letter: Use your cover letter to tell your story! Share your passion for premium brands and how you can elevate Tŷ Nant's portfolio. Make it personal and connect your experiences to the job description.
Showcase Your Achievements: Quantify your successes! Whether it's increasing portfolio penetration or driving year-on-year growth, use numbers to demonstrate your impact. This will help us see the value you can bring to our team.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on the path to joining our dynamic team!
How to prepare for a job interview at Advocate Group
✨Know Your Portfolio
Before the interview, make sure you’re well-versed in Tŷ Nant's range of products. Understand the unique selling points of each brand and how they fit into the grocery market. This will help you articulate how you can leverage these products to grow accounts.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience where you've successfully identified growth opportunities within national accounts. Be ready to discuss specific strategies you implemented that led to increased sales or improved relationships with key stakeholders.
✨Master the Art of Storytelling
Since the role requires compelling brand storytelling, think about how you can weave narratives around Tŷ Nant’s premium values. Practice articulating these stories in a way that resonates with potential clients and highlights the benefits of multi-brand partnerships.
✨Demonstrate Your Analytical Skills
Be prepared to discuss how you analyse market trends and customer behaviour. Bring examples of how your analytical skills have helped you uncover untapped potential in previous roles, and how you plan to apply this at Tŷ Nant.