National Account Manager - Convenience
National Account Manager - Convenience

National Account Manager - Convenience

Full-Time 55000 - 60000 £ / year (est.) No home office possible
Advocate Group

At a Glance

  • Tasks: Drive new business wins and build strong partnerships in the drinks industry.
  • Company: Join a premium British drinks brand known for quality and heritage.
  • Benefits: Competitive salary, car allowance, bonus, and benefits package.
  • Other info: Dynamic role with opportunities to influence growth and success.
  • Why this job: Make a real impact on a growing brand in the Convenience and Impulse market.
  • Qualifications: Proven FMCG or drinks sales experience with strong negotiation skills.

The predicted salary is between 55000 - 60000 £ per year.

This is an opportunity to join a premium British drinks brand that has built a strong reputation for quality, heritage and craft. With growing demand across wholesale and foodservice, the business is investing in its commercial team to accelerate distribution and become a standout premium choice within the Convenience and Impulse channel.

This is a high-impact role focused on unlocking distribution, building strategic partnerships, and positioning the brand as a go-to premium choice within the UK wholesale and foodservice landscape.

The Role
  • Drive new business wins across Convenience and Impulse operators.
  • Build strong commercial partnerships with buyers and stakeholders at all levels.
  • Deliver against volume, revenue and distribution targets while managing investment effectively.
  • Develop and execute customer account plans and commercial strategies to unlock incremental growth.
  • Represent the brand within the industry, identifying market trends, competitor activity and new commercial opportunities.
About You
  • Proven FMCG or drinks sales experience, ideally within soft drinks or branded food.
  • Strong track record working across Convenience and Impulse channels.
  • Comfortable winning new business and leveraging an existing network of industry contacts.
  • Commercially astute with strong negotiation and relationship-building skills.
  • Entrepreneurial mindset with the confidence to operate in a fast-growing, ambitious business.

If you're a commercially minded drinks professional with strong RTM or foodservice experience, this is a brilliant opportunity to step into a role where you can win big customers and directly impact the growth of a premium brand.

National Account Manager - Convenience employer: Advocate Group

Join a premium British drinks brand that values quality, heritage, and craft, offering a dynamic work environment in London. With a strong focus on employee growth and development, the company fosters a collaborative culture where innovative ideas are encouraged, and success is celebrated. Enjoy competitive benefits, including a car allowance and bonus structure, while playing a pivotal role in shaping the future of a standout brand in the Convenience and Impulse channel.
Advocate Group

Contact Detail:

Advocate Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Manager - Convenience

✨Tip Number 1

Network like a pro! Reach out to your industry contacts and let them know you're on the hunt for a National Account Manager role. You never know who might have a lead or can put in a good word for you.

✨Tip Number 2

Prepare for those interviews by researching the company inside out. Understand their products, market position, and competitors. This will help you showcase your knowledge and passion for the brand during your chat.

✨Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with the role's requirements, especially in driving new business and building partnerships. Confidence is key, so rehearse until it feels natural.

✨Tip Number 4

Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.

We think you need these skills to ace National Account Manager - Convenience

FMCG Sales Experience
Drinks Industry Knowledge
Convenience Channel Expertise
Impulse Channel Expertise
New Business Development
Commercial Partnership Building
Volume and Revenue Target Achievement
Account Planning
Commercial Strategy Development
Market Trend Analysis
Competitor Activity Monitoring
Negotiation Skills
Relationship-Building Skills
Entrepreneurial Mindset
RTM (Route to Market) Experience

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experience that match the National Account Manager role. Highlight your FMCG or drinks sales experience, especially in Convenience and Impulse channels, to show us you’re the right fit.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the premium drinks industry and how your entrepreneurial mindset can help drive new business wins for our brand.

Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you’ve met or exceeded targets in previous roles to demonstrate your commercial acumen and relationship-building skills.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!

How to prepare for a job interview at Advocate Group

✨Know Your Brand Inside Out

Before the interview, make sure you research the premium drinks brand thoroughly. Understand its heritage, product range, and market positioning. This will not only help you answer questions confidently but also show your genuine interest in the company.

✨Showcase Your Network

Since this role involves building strong commercial partnerships, be ready to discuss your existing network within the FMCG and drinks industry. Highlight specific contacts or relationships that could benefit the company and demonstrate how you've leveraged these connections in past roles.

✨Prepare for Scenario Questions

Expect scenario-based questions that assess your problem-solving skills and commercial acumen. Think of examples where you've successfully driven new business wins or managed key accounts, and be prepared to explain your thought process and the outcomes.

✨Demonstrate Your Entrepreneurial Spirit

This role requires an entrepreneurial mindset, so come prepared with ideas on how to unlock distribution and grow the brand within the Convenience and Impulse channels. Share any innovative strategies you've implemented in previous roles to showcase your proactive approach.

National Account Manager - Convenience
Advocate Group

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

>