At a Glance
- Tasks: Shape and deliver the UK marketing strategy for a leading food and beverage brand.
- Company: Join a top-tier food and beverage business with a strong market presence.
- Benefits: Competitive salary, career growth opportunities, and a chance to influence brand success.
- Other info: Work in a dynamic environment with a focus on innovation and collaboration.
- Why this job: Make a real impact on brand growth and commercial success in a high-profile role.
- Qualifications: Proven experience in FMCG marketing and strong strategic thinking skills.
The predicted salary is between 51750 - 63250 £ per year.
The Advocate Group is exclusively supporting a leading food and beverage business in the search for a commercially driven and strategically minded Marketing Controller to play a key role in shaping and delivering the UK marketing agenda. This is a high-impact opportunity for an experienced FMCG marketer looking to take ownership of a significant portfolio and make a tangible impact on brand, category and commercial growth.
The Role
- Help shape and deliver the UK marketing strategy across the relevant portfolio
- Lead the development and execution of brand and commercial marketing plans
- Translate consumer, shopper, market and category insight into actionable growth opportunities
- Work closely with Sales and commercial teams to ensure strong customer alignment and execution
- Support the development of innovation, activation and communications plans
- Build strong relationships with internal and external stakeholders
- Lead, coach and develop marketing talent
- Use market and performance data to identify opportunities and drive continuous improvement
About You
- Proven experience in a similar level Marketing Manager/Controller role within Food or Beverages FMCG
- Experience of working in matrix organisations (desirable)
- Strong understanding of brand, consumer and shopper marketing
- Commercially astute, with the ability to connect marketing activity to business growth
- Comfortable working cross-functionally with Sales, Category and wider commercial teams
- Strong strategic thinker who can also drive effective execution
- Confident influencing senior stakeholders and working within a fast-paced environment
- Previous experience of leading, coaching or developing others
Why Apply?
This is an opportunity to step into a high-profile Marketing Controller position within an established food & beverage business, with the scope to influence strategy, develop brands and contribute directly to commercial growth. If you're an experienced FMCG marketer ready for a role with greater strategic influence, commercial ownership and visibility, we'd be keen to hear from you.
For more details, or to discuss how we can support your career, please get in touch with John, or click Apply Now to be considered.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
Marketing Controller employer: Advocate Group
Joining this leading global drinks brand as an Artwork Manager offers you the chance to work in a dynamic and innovative environment, where your expertise in packaging and print will be highly valued. With a strong focus on employee development and a collaborative work culture, you'll have the opportunity to manage exciting projects across the EMEA region while contributing to sustainability and continuous improvement initiatives. The hybrid working model allows for flexibility, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Controller
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Advocate Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Advocate Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Advocate Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Advocate Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Controller
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Advocate Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Advocate Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Advocate Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Advocate Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Advocate Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Advocate Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
