Are you ready to help shape the next chapter of a fast-growing, globally recognised beauty brand?
This is an exciting opportunity to join a disruptive beauty business built around authenticity, creativity and a relentless focus on the customer; the brand has achieved significant growth.
As the Senior E-commerce Manager, you’ll take full ownership of the global DTC e-commerce business, playing a pivotal role in driving international growth, commercial performance and an exceptional online customer experience. This is a senior, hands‑on position where you’ll have real influence over strategy, trading and the continued evolution of the digital proposition.
The Role:
- Own the DTC P&L, including forecasting, budgeting, revenue, margin and profitability targets.
- Develop and deliver the global Shopify-led DTC and omnichannel strategy, with a strong focus on international growth.
- Lead the trading and merchandising calendar across regional online stores, including campaigns, promotions and product launches.
- Own the day-to-day performance of the websites, ensuring best‑in‑class merchandising, product content, availability, pricing and UX.
- Use data and insights to optimise key KPIs including conversion, AOV, retention, CAC and LTV and identify new growth opportunities.
- Develop initiatives to increase AOV through bundling, upselling, cross‑selling, offers and enhanced on‑site education.
- Elevate the online customer journey through best‑in‑class PDPs, how‑to content, FAQs, product finders, routines and UGC.
- Drive an SEO‑led content strategy, developing landing pages and evergreen content to grow organic traffic and conversion.
- Oversee Shopify, Klaviyo and NetSuite integrations, ensuring the wider e‑commerce ecosystem is scalable, efficient and data‑led.
- Build a true omnichannel view by using retailer and marketplace insights to inform forecasting, trading and content strategy.
- Lead external relationships across developers, agencies, app partners, payment providers and logistics partners.
- Stay ahead of emerging e-commerce trends, technology and innovation, continually identifying opportunities to improve the customer experience and accelerate growth.
About You:
- Proven experience owning and growing a DTC e-commerce business with full P&L responsibility.
- Strong experience scaling international e-commerce, including localisation, payments, shipping, tax, and regional trading.
- Deep expertise in Shopify, ideally Shopify Plus, with hands‑on experience across store management, integrations, and backend functionality.
- Strong knowledge of Klaviyo, including lifecycle marketing, segmentation, testing and retention.
- Experience integrating Shopify with ERP systems such as NetSuite, with a strong understanding of product, inventory, order, and financial data.
- Highly commercial and analytical, with the ability to turn data and customer insights into clear actions that drive growth.
- Strong instincts across content, merchandising, SEO and customer experience, with a passion for creating online journeys that convert.
- Confident managing multiple projects, agencies and external partners in a fast‑paced, high‑growth environment.
- An inspiring and collaborative communicator who is comfortable working with senior stakeholders and cross‑functional teams.
- A genuine passion for beauty, consumer trends and digital commerce, with a strong understanding of how customers shop across DTC and retail.
- Proactive, entrepreneurial and ideas‑led, with the energy and ambition to challenge the status quo and find new ways to grow.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.
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Senior Ecommerce Manager in Manchester employer: Advocate Group
Joining this leading global drinks brand as an Artwork Manager offers you the chance to work in a dynamic and innovative environment, where your expertise in packaging and print will be highly valued. With a strong focus on employee development and a collaborative work culture, you'll have the opportunity to manage exciting projects across the EMEA region while contributing to sustainability and continuous improvement initiatives. The hybrid working model allows for flexibility, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ecommerce Manager in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Advocate Group are looking for when hiring for a Senior Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Advocate Group for the Senior Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Advocate Group as a Senior Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Advocate Group’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Ecommerce Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Advocate Group, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Advocate Group's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Advocate Group. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Advocate Group
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Advocate Group uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Advocate Group. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
