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- Tasks: Drive brand growth and visibility in Manchester's vibrant on-trade scene.
- Company: Rapidly growing spirits brand with international backing.
- Benefits: Competitive salary, performance bonuses, pension scheme, and ongoing training.
- Why this job: Join a dynamic team and make an impact in the spirits industry.
- Qualifications: Experience in field sales or business development, especially in spirits or FMCG.
- Other info: Exciting opportunity to work independently and build lasting relationships.
The predicted salary is between 36000 - 60000 £ per year.
A rapidly growing, internationally backed spirits brand owner and distributor is expanding its on-trade presence across Central Manchester. As part of this growth, there is an opportunity for a commercially driven Brand Development Manager to take ownership of a key territory, focused on growing distribution, visibility and sales across independent on-trade venues.
This position is ideal for someone who thrives on winning new business, building long-term relationships, and bringing premium and high-performing spirits brands to life in bars, pubs and hospitality-led accounts.
The Role:- Managing and developing a defined on-trade territory across Greater Manchester
- Driving new business wins while nurturing and growing existing independent free trade accounts
- Executing sales plans to deliver volume, value and distribution growth across the portfolio
- Activating brands through impactful POS, promotions and marketing-led campaigns
- Building commercial price plans and negotiating mutually beneficial agreements
- Acting as the main point of contact for customers, delivering consistently high service levels
- Hosting and supporting customers at industry events and brand activations
- Working closely with internal sales, marketing and operations teams to ensure flawless execution
- Tracking performance, activity and opportunities via CRM and reporting tools
- Monitoring market trends, competitor activity and sharing insights with internal stakeholders
- Proven experience in field sales or business development within spirits, drinks or FMCG
- On-trade management or operational background, with a strong understanding of commercial decision-making
- Strong knowledge of the Central Manchester on-trade scene
- Confident relationship builder with excellent communication and influencing skills
- Results-focused with a track record of achieving or exceeding targets
- Self-motivated, organised and comfortable working independently in a field-based role
- Commercially astute with the ability to prioritise and manage a dynamic territory
- Confident using CRM systems and sales tools
- Full UK driving licence and willingness to travel within the territory
Competitive salary with performance-related bonus. Company pension scheme. Ongoing training and development. Opportunity to work with an ambitious, fast-growing spirits portfolio.
Brand Development Manager in Manchester employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Development Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, visit bars, and chat with owners and managers. Building relationships is key to landing that Brand Development Manager role.
✨Tip Number 2
Show off your knowledge of the Central Manchester on-trade scene. When you meet potential employers or clients, drop some insights about market trends or competitor activity. This will show them you're not just another candidate; you're someone who knows their stuff!
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to companies directly, even if they’re not advertising for a Brand Development Manager. Express your interest and share how you can help grow their brand presence.
✨Tip Number 4
Use our website to apply! We’ve got loads of resources to help you stand out. Plus, applying through us means you’ll be in the loop for any new opportunities that come up in the spirits industry.
We think you need these skills to ace Brand Development Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Spirits: When writing your application, let your enthusiasm for the spirits industry shine through. We want to see how your love for premium brands can translate into driving sales and building relationships in the on-trade scene.
Tailor Your Experience: Make sure to highlight your relevant experience in field sales or business development. We’re looking for someone who knows the Central Manchester on-trade like the back of their hand, so don’t hold back on those details!
Be Results-Driven: We love a good success story! Share specific examples of how you’ve achieved or exceeded targets in previous roles. This will show us that you’re not just about talk but can deliver results too.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Advocate Group
✨Know Your Territory
Before the interview, dive deep into the Central Manchester on-trade scene. Familiarise yourself with key venues, trends, and competitors. This knowledge will not only impress but also show your genuine interest in the role.
✨Showcase Your Sales Success
Prepare specific examples of how you've driven new business wins or nurtured existing accounts in your previous roles. Use metrics to highlight your achievements, as numbers speak volumes in sales.
✨Build Relationships
Demonstrate your relationship-building skills during the interview. Share stories about how you've successfully collaborated with clients or internal teams. This will showcase your ability to connect and influence others.
✨Be Ready for Role-Play
Expect some role-play scenarios where you might need to negotiate or pitch a brand. Practise these skills beforehand so you can confidently demonstrate your commercial acumen and persuasive abilities.
