Social Media Coordinator in London

Is Instagram and TikTok where you do your best thinking, tracking trends, shaping narratives, and building communities in real time? This is a rare opportunity to step into a high-ownership social and content role within a globally recognised, high-energy drinks portfolio, working across music, sport, lifestyle, and culture-led brands with genuine autonomy and visibility. If you’re someone who lives and breathes social, understands culture, and wants more than just “posting and scheduling”, this role offers the chance to take real ownership, build trust fast, and grow into a bigger remit.

The Company

This business operates at the intersection of brand, culture, and community, managing a diverse portfolio of challenger brands alongside one of the most recognisable names in the category. With a strong presence across EMEA and a reputation for doing things differently, the company invests heavily in cultural relevance, creator-led storytelling, and experiential marketing. The environment is fast-paced, energetic, and non-corporate, built for people who thrive on responsibility, momentum, and getting stuck in. This is a place where personality matters, ideas are encouraged, and execution is everything.

The Role

As a Social Media Coordinator, you’ll take ownership of day-to-day social execution across a portfolio of strategic, non-core brands, each with a distinct audience and tone. This role sits at the heart of social delivery: managing channels, engaging communities, integrating influencer content, and bringing campaigns to life across Instagram and TikTok. Strategy is set centrally, but you own the execution, performance, and learning. It’s best described as a hands-on, execution-led role with growth baked in. You’ll be trusted to make decisions, move quickly, and represent the brands with confidence, both online and in real life.

Key Responsibilities

• Own day-to-day management of social channels across multiple challenger brands.
• Execute social strategy across Instagram and TikTok, tailoring tone and content per brand.
• Plan and manage content calendars, posting schedules, and publishing workflows.
• Lead proactive community management: comments, DMs, and cultural engagement.
• Brief and coordinate influencers, ensuring creator content aligns with organic social plans.
• Create some social-first content in-house (not just coordination).
• Track performance across growth, engagement and reach, producing clear, data-led insights.
• Apply a test-and-learn mindset to understand what works and scale it.
• Collaborate cross-functionally with brand, comms, influencer, events and agency teams.
• Support event-led activity, including travel and on-the-ground social coverage where required.

What We’re Looking For

• Experience in a Social, Content or Community Coordinator role (in-house or agency).
• Strong understanding of social growth, trends and platform behaviour.
• Comfortable owning execution end-to-end, not waiting for direction.
• Confident using data and performance metrics to inform decisions.
• Culturally plugged in to music, sport, lifestyle, nightlife, or youth culture experience is a big plus.
• Organised, proactive, and calm in a fast-moving environment.
• Comfortable working with ambiguity and changing priorities.
• The right personality: energetic, sociable, confident, and able to represent a brand well.
• Willingness to travel for events (including some weekends, with time off in lieu).

Interested? Click Apply or send your CV to . The Advocate Group is a leading recruitment partner to the FMCG, healthcare, and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you agree to our Privacy Policy. The Advocate Group is acting as an employment agency in relation to this vacancy.