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- Tasks: Create and implement a social media strategy for premium whiskies and spirits.
- Company: Join a fast-growing, family-owned UK spirits business with a rich heritage.
- Benefits: Full-time role with opportunities for career growth in a dynamic industry.
- Why this job: Shape the brand's voice and engage audiences with innovative content.
- Qualifications: Experience in luxury FMCG and proven social media strategy skills required.
- Other info: Collaborative environment passionate about premium spirits and consumer goods.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you ready to define the social media audience for a portfolio of premium whiskies and spirits? The Advocate Group is proud to partner with a fastâgrowing, familyâowned UKâbased spirits business with a rich heritage and a portfolio of awardâwinning whiskies and rums. Known for crafting exceptional spirits that celebrate tradition, quality, and innovation, the business is now looking for a Social Content Manager to set the longâterm social media strategy, build audience engagement and amplify brand impact.
Key Responsibilities
- Develop and implement a longâterm social media strategy that defines the brand's voice, positions it within the market, and drives sustainable audience growth.
- Identify key target audiences and ensure all content and campaigns are designed to reach and engage them effectively.
- Plan and manage the social media calendar, aligning content with brand campaigns, drinksâbased events, festivals, and key industry dates.
- Create compelling written content, including captions, copywriting, and website copy, that resonates with audiences and supports brand objectives.
- Collaborate with Marketing, Creative, and Operations teams to ensure campaigns are coordinated and optimised for brand visibility.
- Build and nurture relationships with influencers, brand ambassadors, and industry experts to amplify reach and credibility.
- Monitor and analyse performance metrics to continually refine strategy and maximise engagement.
- Support new product launches and innovations with engaging social storytelling that resonates with the audience.
About You
- Experience in a luxury FMCG environment, ideally whisky/spirits or highâend consumer goods.
- A proven social media strategist with experience setting longâterm plans that build audiences and drive engagement.
- Strong copywriting skills and a creative mindset; photography or video skills are a plus but not essential.
- Dataâinformed and analytical: able to identify the right audience, track performance, and adjust strategy to deliver results.
- Confident in following trends, prioritising engagement, and shaping how a brand communicates online.
- Collaborative, adaptable, and passionate about premium spirits or FMCG brands.
If the role and responsibilities sound like a good fit for you, then I'd love to speak to you!
Social Content Manager in London employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Social Content Manager in London
â¨Tip Number 1
Get to know the brand inside out! Dive into their social media, understand their voice, and see how they engage with their audience. This will help you tailor your approach when you get the chance to chat with them.
â¨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who are already working with premium spirits. Attend events or join online forums to make those valuable connections that could lead to opportunities.
â¨Tip Number 3
Show off your creativity! Prepare a mini portfolio of your best social media campaigns or content pieces. When you get an interview, share these examples to demonstrate your skills and how you can bring value to their brand.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, weâre here to support you every step of the way in landing that dream job!
We think you need these skills to ace Social Content Manager in London
Some tips for your application đŤĄ
Show Off Your Social Skills: Make sure to highlight your experience in social media strategy. We want to see how you've built audiences and engaged them effectively, so share specific examples of your past successes!
Craft Compelling Content: Since the role involves creating captivating written content, showcase your copywriting skills. Include samples or describe projects where your writing made a real impact on audience engagement.
Be Data-Driven: We love a candidate who can back up their strategies with data! Mention any tools or methods you've used to track performance metrics and how you've adjusted your approach based on those insights.
Apply Through Our Website: Don't forget to apply through our website! Itâs the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Advocate Group
â¨Know Your Spirits
Before the interview, brush up on your knowledge of whiskies and spirits. Understand the brand's heritage and their portfolio. This will not only show your passion for the industry but also help you align your social media strategies with their brand values.
â¨Craft Your Social Strategy
Prepare a mock social media strategy tailored to the companyâs needs. Think about how you would define their voice and engage their target audience. Presenting a clear plan during the interview can demonstrate your strategic thinking and creativity.
â¨Showcase Your Copywriting Skills
Bring examples of your previous work that highlight your copywriting abilities. Whether itâs social media posts, blog articles, or campaign content, having tangible examples will help illustrate your skills and how they can benefit the brand.
â¨Engagement Metrics Matter
Be ready to discuss how you track and analyse engagement metrics. Share specific tools or methods youâve used in the past to refine strategies based on data. This shows youâre not just creative but also data-informed, which is crucial for this role.
