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- Tasks: Lead UK grocery expansion and develop a high-performing sales team.
- Company: Fast-growing global Asian food brand with strong UK growth ambitions.
- Benefits: Competitive salary, performance bonuses, and the chance to shape a brand's journey.
- Why this job: Make a real impact in the grocery sector and drive exciting growth.
- Qualifications: Sales management experience in FMCG, preferably with grocery exposure.
- Other info: Dynamic role with high visibility and international collaboration opportunities.
The predicted salary is between 52000 - 78000 £ per year.
Sales Manager – Grocery
Location: London
Salary: Up to £65,000 + £12k OTE
Global Asian Food Brand
This is not a maintenance role. This is a build-and-scale opportunity.
We’re exclusively partnered with a fast-growing, globally backed Asian food manufacturer that has already cracked UK wholesale and is now gearing up for its biggest leap yet: Top 4 grocery listings. With strong international backing, proven products, and serious investment behind UK growth, the business is entering a pivotal phase. They are now hiring a Sales Manager to lead that journey and put their stamp on the UK retail strategy.
Why this role stands out:
- A genuine opportunity to lead UK grocery expansion, not just support it
- High visibility with UK leadership and international HQ
- Clear mandate to build, manage, and grow a sales team
- Realistic ambition to land first mainstream grocery listings within 12 months
The role:
You’ll own UK commercial performance across grocery, while remaining close to execution. This is a hands-on leadership role suited to someone who enjoys strategy and being in front of buyers.
You will:
- Lead and develop the UK sales function (with line management responsibility)
- Drive grocery growth strategy, with a clear focus on Top 4 accounts
- Build and deepen relationships with buyers across Tesco, Sainsbury’s, Asda, Morrisons and beyond
- Convert strong wholesale traction into mainstream retail listings
- Work closely with European teams and HQ in Asia
- Oversee core sales operations and multiple commercial projects in a fast-moving environment
You’ll likely bring:
- Sales management or supervisory experience within FMCG
- Direct grocery exposure (Top 4 strongly preferred)
- Experience within food brands (Asian food exposure is a strong advantage)
- A track record of delivering growth, not just managing accounts
- The ability to lead people, influence stakeholders, and build momentum
- Comfort operating in an international, entrepreneurial business
If you want to shape a brand’s journey into UK mainstream retail rather than inherit a finished one, this role will appeal.
Interested? Apply directly or contact me for a confidential conversation.
Sales Manager (Grocery) in London employer: Advocate Group
Contact Detail:
Advocate Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager (Grocery) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in grocery and FMCG. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to people for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you get the chance to meet potential employers or recruiters, make sure to highlight your experience in building sales strategies and managing teams. Share specific examples of how you've driven growth in previous roles – numbers speak volumes!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their position in the market and think about how you can contribute to their grocery expansion. Tailor your pitch to show how your skills align with their goals – they’ll love that!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it’s a great way to ensure your application gets seen by the right people!
We think you need these skills to ace Sales Manager (Grocery) in London
Some tips for your application 🫡
Show Your Passion for Growth: When writing your application, make sure to highlight your enthusiasm for building and scaling sales strategies. We want to see how you can contribute to our ambitious goals in the grocery sector!
Tailor Your Experience: Don’t just list your past roles; connect your experience directly to the job description. We’re looking for someone with a strong track record in FMCG and grocery, so make it clear how your background aligns with our needs.
Be Authentic: Let your personality shine through! We value authenticity, so don’t be afraid to share your unique approach to sales and leadership. This is your chance to show us why you’re the perfect fit for our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to lead our UK grocery expansion!
How to prepare for a job interview at Advocate Group
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss specific figures that demonstrate your success in driving growth, especially in grocery sales. This will show your potential employer that you understand the importance of performance in a fast-paced environment.
✨Research the Brand
Dive deep into the company’s products and their position in the market. Understand their unique selling points and how they compare to competitors. This knowledge will help you articulate how you can contribute to their grocery expansion strategy and resonate with their vision.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific challenges in grocery sales. Think of examples from your past experience where you successfully built relationships with buyers or led a team through a tough situation. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Show Your Leadership Style
Since this role involves leading a sales team, be prepared to discuss your leadership approach. Share examples of how you've motivated teams, influenced stakeholders, and driven results. Highlight your ability to operate in an entrepreneurial environment, as this is crucial for the role.
